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Freight Market Trends & Ocean Freight Intelligence

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Freight Market Trends & Ocean Freight Intelligence

Published: December 2, 2025

Updated: December 10, 2025

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Freight Market Insights

Ocean shipping is a crucial component of global trade ensuring the smooth and effective movement of goods from manufacturers to consumers. By volume, about 90% of goods traded globally are shipped by sea, with most of those goods by value, sailing in containers. Keep reading for this month’s ocean and air update, or stay up to date on a weekly basis with our weekly update available here.

Ocean Rates Recover Even in Late-Year Lull

October featured rising trade war tensions between the US and China, including mid-month reciprocal roll outs of port call fees for US and Chinese vessel arrivals at Chinese and US ports, respectively, and a Trump threat of 100% tariffs on China starting November 1st.

But following a much anticipated end of month Trump-Xi his meeting, President Trump announced that the US will reduce fentanyl-related tariffs on China from 20% to 10%, extend the reciprocal tariff pause for a year and postpone USTR port call fees, with China also postponing its port fees and agreeing to other concessions.

This deescalation puts US tariffs on China back to March levels. These moves may be unlikely to spur a sudden surge in transpac freight demand, but do mean that supply chain stakeholders have more certainty and stability regarding the tariff landscape than at any point so far in 2025.

Trump also announced trade deals with Malaysia and Cambodia late in October while establishing frameworks with Vietnam and Thailand, generally featuring 20% US tariff baselines with various exemptions in exchange for reduced barriers to US exports and investment/purchase commitments, likewise leading to a firmer tariff landscape than earlier in the year.

Despite soft post-peak season demand leading rates to slump to year-lows by mid-October, East-West container rates rebounded mid-month on GRI gains, supported by significant blanked sailings.

Transpacific rates to the West Coast increased 40% in the last two weeks of October to $2,000/FEU, 16% to the East Coast to $3,500/FEU, with Asia-Europe prices climbing 30% to close the month at $2,270/FEU.

Rates on these lanes rebounded to mid-September levels and now exceed October 2023 prices after dropping to about pre-Red Sea crisis levels mid-month, with carriers potentially introducing additional GRIs for November.

Even with these rate gains however, prices remain 40% to 60% lower than a year ago. Red Sea diversions absorbing capacity were credited as the main driver of highly elevated rates last year. That rates are falling even while Red Sea diversions continue points to capacity growth as an important factor for current rate levels

Air Rates Climbing, Despite Peak Season Skepticism

China – US Freightos Air Index air cargo rates climbed 10% in the last two weeks of October to $5.64/kg – their highest sustained level since March – possibly driven by Trump’s Nov. 1st 100% tariff threat. Some experts are skeptical there will be much of an air peak season this year due to trade war frontloading and impacts on e-commerce volumes. But if climbing rates do signal the start of the seasonal rush, it is muted compared to a year ago when prices were already at about $7.00/kg. South East Asia – N. America rates have climbed 3% in the last few weeks to $5.14/kg. Transatlantic rates have increased 9% to $1.85/kg, their highest level since June.

China – Europe prices are up 7% over the last month to about the $4.00/kg level and on par with last year despite reports of significant year on year volume increases on this lane, while SEA-Europe rates are up 13% to $3.55/kg. Climbing rates may indicate the start of peak season demand on these lanes, but rates on par with last year despite volume growth may reflect that capacity is shifting to where the volumes are too.

Understanding the Freight Market & Trends

Multiple factors can impact operations and rates in the container shipping market.

Increases in consumer demand for goods leads to increased demand for ocean freight and can put pressure on operations and lead to higher prices as space on vessels fills up.

Examples of drivers of increased demand include typical seasonal increases like those that occur most years during the ocean peak season from about July to October to build inventory for shopping events from back-to-school through the holiday season.

But demand can also be driven by geopolitical factors like trade wars that push shippers to increase orders before new tariffs go into effect, or unique events like the pandemic that drove consumers to shift spending from services to goods as they were stuck at home.

An increase in demand and container traffic can often lead to congestion at ports, which also tends to delay vessels and reduce effective supply in the market. Congestion for other reasons – like bad weather, labor strikes that create backlogs, or unusual events like the blockage of the Suez Canal in 2021 or the Red Sea diversions in 2024 – can also lead to backlogs and congestion.

Together, increases in demand or port congestion (and the two often occur together) put upward pressure on freight rates until demand declines and/or congestion eases. Ocean carriers will increase rates by announcing General Rate Increases (GRIs) for prices on a given lane, or adding to the existing base rate through different surcharges like a Peak Season Surcharge or Port Congestion Fee.

When demand for shipping decreases, freight rates generally drop as well. Again, demand can decrease seasonally during the non-peak months of the year, or can be driven by macroeconomic factors like recession or inflation.

Carriers will try to nonetheless keep vessels reasonably full and freight rates at profitable levels by reducing capacity through decreasing the number of vessels they operate by canceling, or “blanking” scheduled sailings. Downward pressure on rates can also happen if the global fleet has grown through the building of new vessels but more quickly than demand has expanded.

The container market is considered quite a volatile one, and plenty of examples even from the last few years demonstrate that unexpected changes in demand, spikes in port congestion, or geopolitical events can disrupt operations or send freight rates spiking.

This volatility makes staying on top of trends in the market all the more important to logistics stakeholders committed to making informed decisions and creating strategies for supply chain resiliency even in times of disruptions.

Key Factors Affecting the Freight Market

As noted, multiple factors can impact the container freight market by driving changes in the supply of available capacity or demand for container shipping. These include:

Seasonal demand increases from July to October in advance of consumer events and in the lead up to the Lunar New Year holiday in China – usually in February – as shippers pull forward a few weeks of demand before manufacturing pauses over the holiday break.

Increases/decreases in consumer spending linked to general economic growth or recession or by unforeseen factors like the boost to consumer spending on goods during the pandemic.

Geopolitics can change freight dynamics too. Trade wars that result in tariffs can lead to a rush of importing activity before the tariff is rolled out. Blockages of waterways, like in the Red Sea, can also impact freight costs by causing the market to adapt.

Port congestion reduces the available supply of container capacity as vessels wait for a spot to open at a port. Congestion can be caused by bad weather, labor strikes, or even just a big enough increase in demand and traffic that can cause a backlog at ports.

Fleet growth – Ocean carriers need to determine in advance how many new vessels to order and sometimes the growth of the fleet can outpace the growth in demand. When this happens, carriers face downward pressure on rates as the market is oversupplied.

The volatility of the international freight market makes staying on top of trends in the market all the more important.

Get Deeper Insights & Data Access

Stay up-to-date with Freightos Terminal – your go-to data platform for air and ocean freight market intelligence. Providing you with daily, port-pair specific spot rates, updated transit time data, as well as key shipping lane event news such as inclement weather, port shutdowns, labor disruptions, and blanked sailings.

Want to learn more? Request a call with our freight experts here.

Julia Frohwein

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post Freight Market Trends & Ocean Freight Intelligence appeared first on Freightos.

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Supply Chain and Logistics News February 23rd- 26th 2026

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Supply Chain And Logistics News February 23rd 26th 2026

This week’s supply chain landscape is defined by a massive push to bridge the gap between having data and actually using it. From the high-stakes legal battle over billion-dollar tariffs to a radical AI-driven workforce restructuring at WiseTech Global, the industry is moving past simple visibility toward a period of high-consequence execution. Whether it is the Supreme Court’s intervention in trade policy or the operationalization of decision intelligence showcased at the 30th Annual ARC Forum, the recurring theme is clear: the next competitive advantage belongs to those who can synchronize their technology, their inventory, and their legal strategies in real time. In this edition, we break down the four critical shifts—architectural, legal, operational, and structural—shaping the final days of February 2026.

Your News for the Week:

The Technology Gap: Why Supply Chain Execution Still Isn’t Fully Connected Yet

Richard Stewart of Infios argues that the primary technology gap in modern supply chain execution is not a lack of ambition or budget, but rather an architectural failure. Most existing systems, such as WMS and TMS, are designed to optimize within their own silos, leaving a critical disconnect during real-time disruptions where manual workarounds and spreadsheets are still required to coordinate responses. Citing the Supply Chain Execution Readiness Report, Richard highlights that 69% of leaders struggle with data quality and integration, driving a shift in buying criteria toward interoperability and real-time visibility. Ultimately, Richard suggests that the next competitive advantage will belong to organizations that move beyond simple visibility toward “connected execution,” prioritizing modular architectures that synchronize decisions across the entire operational landscape rather than just reporting on them.

FedEx sues the US Government, seeking a full refund over Trump Tariffs

FedEx has officially filed a lawsuit against the US government, seeking a full refund for duties paid under the Trump administration’s recent tariff policies. The move follows a landmark 6-3 Supreme Court ruling that found the president overstepped his authority by using emergency powers to bypass Congress’s sole power to levy taxes. While the court’s decision stopped the specific enforcement mechanism, it left the status of the estimated $175 billion already collected in limbo. As the first major carrier to seek reimbursement, FedEx’s legal challenge could set a precedent that could affect the logistics industry and thousands of other importers currently navigating a volatile trade environment.

From Hidden Inventory to Returns Recovery: Exposing Operational Blind Spots

Hiu Wai Loh sheds light on the hidden inventory crisis and the costly returns black hole that plagues supply chains long after peak season ends. The research reveals that a staggering number of organizations suffer from fragmented data, leading to false stockouts and millions of dollars trapped in reverse logistics limbo. To overcome these operational blind spots, the author argues that companies must tear down silos and adopt a unified, real-time inventory model. By leveraging AI-driven smart disposition, businesses can efficiently route returns to their most profitable next destination, transforming a traditional cost center into a powerful engine for full-price recovery and year-round agility.

How Avantor and Aera Technology Are Operationalizing Decision Intelligence, Insights from ARC Advisory Group’s 30th Leadership Forum

Avantor and Aera Technology were present at the 30th Annual ARC Forum and presented on how they are operationalizing Decision Intelligence. They explore how modern supply chains are navigating the paradox of increasing global disruptions alongside record-breaking operational efficiency. By highlighting a case study from Avantor, the presentation demonstrated how Decision Intelligence (DI) can move beyond theoretical AI to automate thousands of routine daily decisions, such as stock rebalancing and purchase order prioritization. The key takeaway from the ARC Advisory Group’s 30th Leadership Forum is that companies should focus on “change-ready” solutions that solve immediate, high-impact problems rather than waiting for perfect data or fully autonomous systems.

WiseTech Global Cutting 30% of Workforce in AI restructure:

WiseTech Global, the developer of the CargoWise platform, has announced a major two-year restructuring plan that will involve cutting approximately 2,000 jobs, or 29% of its global workforce. This strategic pivot aims to integrate artificial intelligence deeper into both its internal operations and its customer-facing software, which currently handles a massive 75% of global customs transaction data. The layoffs are expected to hit the company’s U.S. cloud division, E2open, particularly hard, with some reports suggesting cuts of up to 50% there. This move comes at a turbulent time for the Australian tech giant, as it seeks to regain investor confidence following a 68% drop in share price since late 2024 amid leadership controversies and shifting market dynamics.

Song of the week:

The post Supply Chain and Logistics News February 23rd- 26th 2026 appeared first on Logistics Viewpoints.

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Burger King’s AI “Patty” Moves AI Into Frontline Execution

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Burger King’s Ai “patty” Moves Ai Into Frontline Execution

Burger King is piloting an AI assistant called “Patty” inside employee headsets as part of its broader BK Assistant platform. This is not a marketing chatbot. It is an operational system embedded into restaurant execution.

Patty supports crew members with preparation guidance, monitors equipment status, and analyzes customer interactions for defined service language such as “please” and “thank you.” Managers can query performance metrics tied to service quality in real time.

The architecture matters more than the novelty.

AI Inside the Operational Core

Patty is integrated with a cloud based point of sale system. That connection allows:

near real time inventory updates across channels
equipment downtime alerts
synchronized digital menu adjustments
structured service quality measurement

If a product goes out of stock or a machine fails, availability can be updated across kiosks, drive through boards, and digital systems within minutes.

This is AI operating inside the transaction layer, not sitting above it.

Earlier fast food AI experiments focused on automated drive through ordering. Burger King is more measured there. The more consequential shift is internal execution intelligence.

Efficiency, Visibility, and Risk

Across retail and logistics sectors, AI agents are being embedded directly into workflows to standardize performance and compress response times. The value comes from integration and coordination, not conversational capability.

At the same time, customer sentiment toward fully automated service remains mixed. Privacy, workforce implications, and over automation risk are active concerns. As AI begins monitoring tone and behavior, governance becomes part of the deployment decision.

Operational AI improves visibility. It also expands accountability.

Implications for Supply Chain and Operations Leaders

Three themes emerge:

Execution instrumentation – AI is now measuring soft metrics and converting them into structured operational data.
Closed loop response – When connected to POS and inventory systems, AI can both detect issues and trigger corrective updates.
Governance at scale – Embedding AI at the edge requires clear oversight, performance auditability, and workforce alignment.

Burger King plans to expand BK Assistant across U.S. restaurants by the end of 2026, with Patty currently piloting in several hundred locations.

This is not a fast food curiosity. It is a signal.

AI is moving from analytics to execution. From dashboards to headsets. From advisory tools to operational participants.

For supply chain leaders, the question is no longer whether AI will enter frontline operations. The question is how intentionally it will be architected and governed once it does.

The post Burger King’s AI “Patty” Moves AI Into Frontline Execution appeared first on Logistics Viewpoints.

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AI and Enterprise Software: Is the “SaaSpocalypse” Narrative Overstated?

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Ai And Enterprise Software: Is The “saaspocalypse” Narrative Overstated?

Capital is rotating. Growth has given way to value, and within technology the divergence is increasingly pronounced. While broad indices have stabilized, many software names have not. Since late 2025, software equities have materially underperformed other parts of the technology complex. Forward revenue growth across many mid-cap SaaS firms has slowed from prior expansion levels, net retention rates have edged down in several categories, and valuation multiples have compressed accordingly. Markets are repricing both growth durability and margin structure.

The prevailing explanation is straightforward. Generative AI lowers barriers to entry, reduces the cost of building applications, and compresses differentiation. If application logic becomes easier to produce, competitive intensity increases and pricing power weakens. The result is visible not only in equity valuations, but in moderated expansion rates and tighter forward guidance. There is substance behind that concern. But reducing enterprise software economics to code production misses where the structural leverage in these platforms actually resides.

The Core Bear Case

The bearish thesis rests on three related propositions: AI commoditizes application logic, accelerates competitive entry, and pressures margins. If enterprises can generate software dynamically, recurring subscription models face structural pressure. If workflows can be automated through agents, reliance on fixed applications may decline. If code becomes less scarce, incumbents may struggle to defend premium multiples.

The repricing in software reflects these risks. Multiples have compressed meaningfully, and growth expectations have moderated across several verticals. In certain categories, retention softness suggests substitution pressure is already emerging. These signals should not be dismissed as temporary volatility.

At the same time, equating software value solely with feature output or code generation is a simplification. Enterprise software durability rarely rests on feature sets alone.

What Enterprise Software Actually Represents

In supply chain environments, systems function as operational coordination layers rather than isolated applications. Transportation management systems, warehouse platforms, planning suites, and multi-enterprise visibility networks sit at the center of integrated transaction flows. They embed years of configuration, exception handling logic, compliance mappings, and cross-functional workflows. Over time, they accumulate operational data that informs sourcing, forecasting, transportation optimization, and execution decisions across the enterprise.

Replacing those systems is not equivalent to generating new code. It requires rebuilding institutional memory, re-establishing integration points, and re-validating compliance controls across internal and external stakeholders. The switching cost is not interface retraining; it is operational re-architecture.

In our research on AI system design in supply chains

AI in the Supply Chain-sp

, the recurring conclusion is that structural advantage stems from coordination, persistent context, and integration density. Model capability matters. Economic durability flows from how systems connect and govern activity across distributed networks. That distinction is central to evaluating enterprise software in the current environment.

Where Risk Is Real

Not all software categories have equivalent structural protection. Risk is most evident in narrowly defined vertical tools, lightweight workflow utilities, and productivity-layer applications with limited proprietary data accumulation. In these segments, generative models can replicate core functionality with relatively low switching friction. Pricing pressure can intensify quickly, and margin compression may prove structural rather than cyclical.

By contrast, enterprise workflow orchestration platforms deeply embedded in core business processes create operational dependency. Replacing them requires redesigning process architecture, not simply substituting interfaces. Systems that accumulate years of transaction data, customization layers, and ecosystem integrations generate switching costs that extend beyond feature parity. Observability and monitoring platforms that collect continuous telemetry function as operational infrastructure; as AI agents proliferate, the need for measurement, traceability, and governance increases rather than declines.

In supply chain software specifically, planning platforms and transportation orchestration systems accumulate integration density over time. That density represents economic friction against displacement and reinforces durability when market volatility increases.

AI as Architectural Pressure

AI will alter software economics. It will increase development intensity, shorten product cycles, and compress margins in commoditized segments. Vendors operating at the surface layer of functionality will face sustained pressure.

However, AI simultaneously increases coordination complexity. As autonomous agents proliferate, enterprises require more governance controls, more integration layers, and more persistent contextual memory. The economic question shifts from “Who can build features fastest?” to “Who can coordinate distributed intelligence most reliably?”

Agent-to-agent communication, contextual memory frameworks, retrieval-based reasoning, and graph-aware modeling are becoming foundational design considerations in supply chain environments, as described in ARC’s white paper AI in the Supply Chain: Architecting the Future of Logistics. Vendors capable of governing these interactions at scale may strengthen their structural position. Vendors confined to interface-layer differentiation may see pricing pressure intensify. The outcome is not uniform decline; it is structural differentiation within the sector.

Valuation vs. Structural Impairment

Markets reprice sectors quickly when uncertainty rises. The current adjustment reflects legitimate concerns: slower growth trajectories, reduced retention durability, increased competitive intensity, and rising research and development requirements. These are measurable economic factors.

The open question is whether valuations reflect permanent impairment across enterprise software broadly, or whether the market is failing to distinguish between commoditized applications and structurally embedded coordination platforms.

Some observers argue that AI may ultimately expand the addressable market for enterprise systems rather than compress it. As AI adoption increases, enterprises may require additional orchestration frameworks, governance layers, and system-level controls. In that scenario, platforms with embedded workflows and distribution reach could see increased strategic relevance. The impact will vary materially by category and architectural depth.

In supply chain markets, complexity is not declining. Cross-border regulation is tightening, network volatility remains elevated, and multi-enterprise coordination is becoming more demanding. Economic value accrues to platforms that integrate and govern transactions, not to those that merely present information.

Implications for Enterprise Buyers

For supply chain leaders, the relevant issue is not short-term equity performance but architectural positioning. Does the platform function as a system of record embedded in transaction flows, or as a reporting layer adjacent to them? How deeply is it integrated into compliance processes, procurement logic, and transportation execution? Does it accumulate proprietary operational data that reinforces switching costs over time? Is it evolving toward coordinated AI architectures, or layering assistive tools onto a static foundation?

AI will not eliminate enterprise systems. It will expose those whose economic value rests primarily on surface functionality rather than integration depth.

A Measured Conclusion

The current narrative captures real pressure within segments of the software sector, but it does not fully account for structural differentiation. Certain categories face sustained pricing compression where differentiation is shallow and switching friction is low. Others may strengthen as AI increases coordination demands, governance requirements, and integration complexity.

The decisive factor will not be branding or feature velocity. It will be integration density, data gravity, and the ability to coordinate distributed intelligence across enterprise and partner networks. In supply chain contexts, platforms that govern transactions, maintain contextual continuity, and orchestrate multi-node operations retain structural advantage. Platforms that merely automate isolated tasks face a more uncertain economic trajectory.

That distinction, rather than headline narrative, will determine long-term outcomes.

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Download the Full Architecture Framework

A2A is only one component of a broader intelligent supply chain architecture. For a structured analysis of how A2A integrates with context-aware systems, retrieval frameworks, graph-based reasoning, and data harmonization requirements, download the full white paper:

AI in the Supply Chain: Architecting the Future of Logistics with A2A, MCP, and Graph-Enhanced Reasoning

The paper outlines the architectural model, governance considerations, and practical implementation path for enterprises building connected intelligence across their supply networks.

Download the white paper to explore the complete framework.

The post AI and Enterprise Software: Is the “SaaSpocalypse” Narrative Overstated? appeared first on Logistics Viewpoints.

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