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Navigating the Energy Demands of AI: How Data Center Growth Is Transforming Utility Planning and Power Infrastructure

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Navigating The Energy Demands Of Ai: How Data Center Growth Is Transforming Utility Planning And Power Infrastructure

Powering data centers is a challenge for utilities.

Data centers are highly valued by utilities because they consume large amounts of electricity with consistent, predictable demand patterns that remain steady throughout both the day and the year.

The explosive growth in power demand, driven largely by Artificial Intelligence (AI) and cloud computing, has overwhelmed the traditional electrical grid planning and construction timelines.

Introduction

New hyperscale data centers often require 100 MW to 500 MW of power, which is the demand of a small to medium-sized city. Utilities are happy to accept new business, but the problem is that data center developers want this power now and utilities are not prepared to respond so quickly. Expanding transmission and substation capacity through utilities can take 5 to 10 years due to lengthy processes for planning, permitting, environmental reviews, and construction. Data center developers, especially those focused on the AI race, prioritize “time to power” above almost all else. Delays mean lost competitive advantage and revenue. Developers are willing to pay a premium for faster power access and have taken some new and unique approaches for powering data centers.

The need for gigawatts of power on tight deadlines has forced data center developers to become major energy developers. They are doing this in three main ways:

Funding Renewables via PPAs: Hyperscalers like Amazon, Microsoft, and Google are the world’s largest corporate buyers of clean energy. Their long-term Power Purchase Agreements (PPAs) provide the financial certainty needed for developers to build hundreds of new utility-scale wind and solar farms.
On-Site, Grid-Independent Power: To bypass multi-year grid connection queues, developers are building their own on-site power. They have purchased natural gas turbines, fuel cells, and co-located them next to renewable power, independently of the local utility.
Direct Connections to Power Plants: Data center campuses are now being planned and built adjacent to existing power plants. There are several major data center developers like Microsoft, Google, Meta, and Amazon web services that have signed PPA’s for existing nuclear power, like the Microsoft deal for a 20-year PPA to enable the restart of the shuttered Three Mile Island reactor in Pennsylvania. There is interest and research into PPA’s for new SMR, advanced, and full-scale nuclear power

Example of the new paradigm

The massive xAI “Colossus” data center project in Memphis, Tennessee, showcases a new paradigm for building AI infrastructure at incredible speed. To rapidly meet the massive power demands of the Colossus data center, xAI used portable or mobile natural gas-powered turbines which are typically used for disaster recovery or fast, temporary power generation. This resulted in legal challenges from environmental groups regarding air quality permits and were eventually removed.

Initial reports mentioned around 18-20 turbines, but later aerial images suggested as many as 35 turbines were installed and operating, with a combined capacity estimated at over 70 MW, though the total demand for Phase I was 150 MW. The TVA (Tennessee Valley Authority) Board of Directors officially approved the plan to supply a total of 150 MW of power to the xAI facility in November 2024.

The connection to the full 150 MW load required the construction of a new electric substation near the data center, which was paid for by xAI. By May 2025, the massive Colossus supercomputer facility was connected to the new substation, providing it with 150 MW of power from the MLGW/TVA grid.

The map shows where new data centers are being built.

Data Centers planned in the US

While many data center plans are secrets, current expansion announcements focus on regions like:

Northern Virginia (Ashburn/Loudoun & Prince William Counties): The largest existing and planned capacity globally.
Phoenix, Arizona (Maricopa County): A major emerging market with high growth projected.
Dallas-Fort Worth (DFW), Texas: Significant planned growth.
Atlanta, Georgia (I-85 Corridor): High percentage growth projected, with major new investments.
Salt Lake City, Utah: A fast-growing secondary market.

Impact on utilities and power costs.

There is fierce competition to build and power data centers unlike anything we have seen in the utility industry before, but there is also significant new power growth due to the growing power demands for electric powered transportation (mostly electric passenger cars) and to a lesser extent the electrification of HVAC and industrial electrification. The increased demand for power requires new utility investment in transmission, substations, and distribution.

The generation side is split between vertically integrated regulated utilities and Independent Power Producers (IPPs). Independent Power Producers (IPPs) have generally dominated the buildout of new capacity (especially renewables and battery storage), particularly in deregulated markets, because they can respond to market price signals and secure private long-term contracts (PPAs) faster than utilities navigating regulatory approval cycles.

Utilities remain the primary developers in the regulated markets and are also heavily investing in transmission and distribution infrastructure across all markets to physically connect the new generation built by both themselves and IPPs.

With data centers buying and building power there is a supply and demand issue that is driving up the cost of power. A small utility or municipal power company without generation buys power from IPP’s or other utilities suppliers and is competing with the data centers.

Utilities see data centers as great customers. They buy lots of power with steady daily and seasonal loads. They match up well to base load generators like nuclear or coal power and do not require oversized transformers or wires like a large level 3 EV charging facility would need. Of course, data center developers are concerned about power costs and new data centers have many ways they can be better customers and get better power rates from utilities. About 40% of the data center power goes to HVAC. There are ways of using thermal batteries to shift the HVAC load away from costly peak power hours typically 5-9pm There is a trend for data centers to transition to large grid scale batteries that are replacing the traditional UPS batteries. Such batteries can provide useful grid services to utilities as well as provide backup power to the data center. A town or utility that adds data centers to their grid will gain revenue for power sold. More revenue helps to cover the large overhead costs that utilities have for wires, poles, truck, staff, and buildings. This can reduce the overall cost of power in such towns or utility service areas

The Leading AI Model Developers

1. OpenAI (in partnership with Microsoft). Flagship Products: The GPT series ChatGPT Microsoft is their primary investor and exclusive cloud partner, integrating OpenAI’s models deeply into their own products like the Azure cloud platform and Microsoft Copilot.

2. Google (specifically Google DeepMind) Flagship Product: The Gemini family of models (including Gemini Pro, Ultra, and future versions).

3. Meta (formerly Facebook). Flagship Product: The Llama series of models (e.g., Llama 3).

4. Anthropic Flagship Product: The Claude family of models (e.g., Claude 3, Claude 3.5 Sonnet). They are a major competitor to both OpenAI and Google and are heavily backed by Amazon and Google.

5. xAI Flagship Product: Grok. Founded by Elon Musk, xAI aims to create an AI to “understand the true nature of the universe.”

6. DeepSeek AI. Flagship Product: The DeepSeek model family (e.g., DeepSeek-V2). They are a leading Chinese AI research lab that has released a series of extremely powerful open-source models that are highly regarded, particularly for their exceptional coding and mathematical reasoning capabilities.

Is there an investment bubble like the dot com bubble?

The short answer yes, the massive overspending by companies like Meta will shift from being first at all costs to a more rational return on investment criterion. However, the race is not stopping, and it is unlikely to see the AI race coming to a halt. Current spending projections are:

2025: ~$400 Billion The spending in 2025 is dominated by the massive capital investment in building the physical infrastructure for AI. Data center construction and the procurement of tens of billions of dollars’ worth of NVIDIA GPUs and other AI accelerators represent the largest share of this cost.

2026: ~$550 Billion The rapid year-over-year growth is driven by the ongoing AI arms race. As new, more powerful AI models are released, the demand for even larger data centers and next-generation GPUs continues to accelerate. Spending on the electrical infrastructure to power these facilities becomes a major and growing line item.

2030: Over $1.5 Trillion The leap to a multi-trillion-dollar run rate by 2030 is based on the widespread enterprise adoption of AI. By this time, spending will shift from being concentrated among a few hyperscaler’s to being broadly distributed as thousands of companies build their own smaller AI systems and pay for massive amounts of AI-powered cloud services.

Electric Power: This is the fastest-growing operational cost. Powering the millions of GPUs in these data centers is projected to become a multi-hundred-billion-dollar annual expense by the end of the decade, making energy the primary long-term bottleneck for AI growth.

The race to develop the best AI applications that will provide your news, your library, your entertainment, your education, and maybe even your companionship. The AI investment race is showing early signs of potential market saturation and risk, but it is unlikely to subside completely due to fundamental differences from the dot-com bubble. Instead, most analysts predict a shift toward consolidation, disciplined spending, and a focus on profitability. The shake out could result in a small group of winners emerging, but the money for better AI models and new applications will keep flowing. This “AI Oligopoly” may be the current hyperscalers: Microsoft/OpenAI, Google, Amazon (with Anthropic), and Meta. The prize is not primarily scientific or industrial AI. It is about owning influence: I.e. the source of truth, knowledge, advertising, guiding your purchases, owning your news, owning your screen time, being your trusted teacher, partner, and friend. Having the best AI frontier model and model user interfaces is the key to success.

Factor
AI Investment Race
Outlook

Pace of Investment
Driven by an “AI arms race” where companies fear losing more than they fear overspending. This urgency is causing massive, debt-fueled spending on chips and data centers.
Likely to Slow/Correct. Infrastructure spending cannot increase indefinitely. Goldman Sachs and others predict an “inevitable slowdown” in data center construction, which will impact chip and power suppliers.

Productivity Gap
A significant gap exists between the trillions being invested in AI infrastructure and the proven, monetized revenue from AI applications.
Consolidation is Coming. Many smaller, unprofitable AI application startups are likely to fail or be acquired, similar to the dot-com era, as capital becomes more disciplined.

Technological Potential
The underlying technology (AGI/generative AI) is widely seen as genuinely transformational (a technological revolution).
Unlikely to Subside. The technology will not fail; the business models and valuations built upon it are the primary risk. Investment will pivot from “build it all now” to “build what is profitable.”

Conclusion and Outlook

The unprecedented demand in the US for lightning-fast power connections by developers of data centers is not matching traditional ways utilities provide power to new customers. As a result, there are a range of new and creative ways to provide that power. Developers are building their own power generation and microgrids. Data centers are becoming power companies themselves. They are building large BESS battery systems that not only provide for UPS power backup but provide grid services to utilities. Utilities and data center developers are collaborating on building new power generation, new or upgraded substations, and the power lines to meet the power and reliability requirements of data centers.

Data centers are a prized customer for utilities, they consume lots of steady power around the clock and throughout the seasons and they often have far more flexibility to provide ancillary services to the utility than typical residential, commercial or industrial customers. While they are schedule driven, they are less sensitive to the price of power in the short term as the AI race has focused on securing power faster than competitors to get the best AI models sooner and lock in a customer base with superior AI applications.

Hyperscalers have created shorter term PPAs for fossil power and long term PPA’s for massive quantities of renewable power and have memorandums of understanding for future nuclear power that may come from new SMR and advanced reactors. While data center loads match up well to base load generation like nuclear or coal, they are often powered by intermittent generation like solar and wind with battery storage.

Data center developers seek out locations that can provide power quickly, have the water and land resources needed and where local zoning and community are favorable. They are also building where it will be easy to expand in the future.

EV batteries are trending to charge at faster rates. Large high voltage DC EV charging stations can require massive power to charge dozens of cars simultaneously and utilities need a strong grid to service this growing load. Most EV charging occurs at home and distribution utilities are adapting to new loads with more powerful transformers and related low and medium voltage distribution infrastructure. New loads for HVAC and industrial electrification are steadily increasing over the next decade and beyond.

AI developers need more than just electric power to win the AI race. They need to train on accurate but diverse curated data. This includes selecting the most appropriate model architecture and employing techniques like Active Learning (to find the most useful data to train on) and Data Distillation (to reduce the size of the dataset without losing quality). They start with peta-bytes of data from public, private, and internally generated sources. This massive raw data pool is labeled, filtered, cleaned, and tokenized (broken down into the pieces the model understands). This step dramatically reduces the final size of the data AI uses for training. Data centers also need secure, reliable, and fast data connectivity.

The US is behind in securing new power. China already has a grid that is larger than the US and European grids combined and while NVIDIA GPU chips are restricted, China is in a far better position to provide power to AI Data centers compared to the US. The table below shows estimated grid power additions to 2030, and China is outpacing the US in every power sector.

Grid Energy
Global Additions in 2024 (GW)
US Additions 2025 to 2030
i.e., five years (GW)
China Additions 2025 to 2030
i.e., five years (GW)
Global Additions 2025 to 2030
i.e., five years (GW)

Solar
452
220 to 270
1,200 to 1,500
3000 to 4000

Wind
113
60 to 75
400 to 500
600 to 700

Coal
44.1
-50 to -70
120 to 180
160 to 240

Gas and Oil
25.5
25 to 35 GW
70 to 100
190 to 260

Hydro
24.6
2 to 4
60 to 80
125 to 175

Nuclear
6.8
~2 GW (uprating only)
30 to 40
50 to 70

Biofuel
4.6
1 to 2
8 to 10
30 to 40

Geothermal
0.4
2 to 3
2 to 3
10 to 15

Recent US policies are discouraging solar, wind, and battery storage, which is slowing the deployment of the cheapest, cleanest, and fastest deploying sources of new power. US policy is supporting more gas and nuclear power, but new gas power plants have supply chain constraints like gas turbines, so these power sources are not matching the demands of data center developers. This constrained power supply threatens to inflate electricity prices for consumers and businesses and risks leaving the nation unable to cleanly and affordably meet the surging power demands of data centers and broader electrification.

The post Navigating the Energy Demands of AI: How Data Center Growth Is Transforming Utility Planning and Power Infrastructure appeared first on Logistics Viewpoints.

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The Digital Backbone of the Warehouse: Trends Shaping the 2026 WMS Market

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The Digital Backbone Of The Warehouse: Trends Shaping The 2026 Wms Market

The Warehouse Management Systems (WMS) market continues to grow, driven by e-commerce growth, increasing fulfillment complexity, faster delivery expectations, and the need for real-time operational visibility. Organizations are investing in WMS to improve inventory accuracy, throughput, and responsiveness to customer demand. Suppliers are driving WMS progress by implementing capabilities that allow customers to see their warehouse operations digitally, respond to disruptions more quickly, and address labor shortages before they arise.

WMS is shifting from a transactional system of record to a coordination layer across warehouse execution, orchestrating workflows across people, automation, and digital systems. This reflects broader changes in supply chain execution, where integration with robotics, AI, and adjacent systems is now a baseline expectation. ARC research reinforces this view: WMS providers are increasingly expected to manage both manual and automated processes holistically, rather than operate in isolation from material handling systems or automation layers.

Key Trends Redefining the WMS Landscape

Automation as a Core Requirement: Warehouse automation is no longer an add-on; it is a central requirement shaping WMS development. Systems must integrate with robotics, autonomous mobile robots (AMRs), and material handling equipment while balancing human and machine workflows. Learning from past decisions, recommending new ones, and looking into the future to identify anticipated disruptions before they occur.
AI-Driven Execution and Decision Support: AI is increasingly embedded into WMS platforms to support predictive analytics, dynamic slotting, and operational decision-making. In many cases, this includes agent-based tools that help diagnose issues and simulate potential outcomes. Chatbots and agents allow warehouse operators to access information and data faster, reducing the time spent making decisions. Increasingly, companies are releasing solutions on a low-code platform that can be easily customized to an organization’s specific needs.
Convergence Across Supply Chain Execution, WMS is increasingly part of a broader execution ecosystem that includes transportation, yard, labor, and order management. Vendors are positioning their solutions as part of integrated platforms rather than standalone applications. AI is playing a role in the de-siloing of systems. When systems are unified and data is accessible, AI can perform traditional processes, such as stock-out scenarios, which require the ability to see into multiple systems, such as inventory, shipping, and warehousing, much faster than a supply chain planner.

The Challenge: Evaluating a Blurred Market

As these trends converge, the WMS market is becoming more difficult to define and evaluate:

Functional overlap between WMS, WES, robotics platforms, and planning systems
Increasing variation in how vendors describe similar capabilities
Expansion of WMS into adjacent execution domains

This creates a disconnect between traditional market analysis and how buyers actually evaluate solutions. From ARC’s perspective, many of the legacy ways of analyzing the market, such as segmentation by tier or deployment type, do not fully explain how solutions differ in real-world performance or how they are evolving. In response, ARC is shifting its research methodology to better reflect how buyers evaluate technology today. Rather than focusing primarily on market size, segmentation, and historical growth, the approach is placing greater emphasis on:

Functional capabilities (e.g., receiving, picking, optimization, labor management)
Technical architecture (modularity, scalability, cloud readiness, interoperability)
Integration with automation and execution systems
AI capabilities and data utilization
Execution quality and measurable performance impact

This approach aligns with ARC’s internal research scope for WMS, which includes both core execution processes (receiving, put-away, picking, shipping) and add-on modules such as labor management, analytics, and optimization. The shift reflects a broader goal: moving beyond describing the market to understanding solution performance and differentiation at a deeper level.

The Role of the ARC Market Map

To support this shift, ARC has introduced the Market Map as a core analytical framework. The Market Map provides a structured, visual representation of supplier positioning in the WMS market, enabling more consistent and transparent evaluation across vendors.

Evaluation Framework

Suppliers are assessed across two primary dimensions:

Solution Capabilities (Execution Today)
Includes:

Functional capabilities across warehouse processes
Technical architecture (cloud, scalability, interoperability)
Integration with automation and adjacent systems
Execution quality and support services

Strategic Vision (Future Positioning)
Includes:

Product roadmap and innovation strategy
Corporate direction and ecosystem alignment
Customer base and growth trajectory

These dimensions are equally weighted and supported by a structured scoring model that incorporates multiple sub-criteria across both capability and strategy dimensions. The Market Map reflects ARC’s view that the WMS market is no longer defined solely by functionality; it is defined by how well solutions integrate across the warehouse ecosystem. WMS solutions are being compared on their ability to support automation and AI-driven execution, and how well the vendors are prepared for future supply chain demands. As markets grow and technology progresses, we also need to develop new ways to analyze and understand market dynamics. By combining both current capabilities and long-term strategy, the framework provides a more complete view of vendor positioning than traditional market rankings.

Vendor Outreach

ARC has been conducting market research for over 30 years, and we, too, have changed and adapted with the times and technology. From pen and paper to an online market analysis platform that allows for dynamic visualizations. We have adapted and progressed alongside the clients we serve, which is why we are looking forward to delivering our first batch of Market Maps this summer.

We are currently speaking with Vendors in the Warehouse Management System market. Learning about each solution’s differentiators, functional capabilities, and much more. If you’d like to be added to our vendor list and included in our WMS Market Map research, please reach out to (gsimon@arcweb.com).

Manhattan Associates
Blue Yonder
Oracle
SAP

Körber (HighJump / Infios)
Infor
Microsoft (Dynamics 365)
NetSuite

Epicor
Acumatica
Tecsys
Made4net

Mecalux
Generix Group
Deposco
Logiwa

ShipHero
3PL Central (Extensiv)
Infoplus
Cadre Technologies

The post The Digital Backbone of the Warehouse: Trends Shaping the 2026 WMS Market appeared first on Logistics Viewpoints.

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Help Shape the Supply Chain Decision Intelligence Market Map

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Help Shape The Supply Chain Decision Intelligence Market Map

As AI, visibility, planning, risk, and orchestration platforms converge, Logistics Viewpoints is developing an analyst-defined Market Map to clarify where decision-making value is emerging — and supplier participation is now welcome.

Supply chain technology markets are becoming harder to evaluate. Established software categories still matter, but they no longer explain where much of the new differentiation is emerging. Planning systems are adding orchestration. Visibility platforms are moving into exception management and recommendation engines. Risk platforms are becoming operating signal layers. Enterprise application vendors are embedding AI across broader suites. Specialized providers are using external data, event intelligence, and analytics to help companies respond faster to disruption.

For buyers, the result is a more complicated evaluation environment. For suppliers, the challenge is positioning. Many companies now use similar language — AI, orchestration, control tower, resilience, visibility, automation, intelligence — while solving different problems at different layers of the operating model.

That is why Logistics Viewpoints is developing the Supply Chain Decision Intelligence Market Map, an analyst-defined view of one of the most important emerging layers in supply chain technology.

Supplier participation is now welcome. If your company is listed below, or if your company is active in supply chain decision intelligence, AI-enabled decision support, orchestration, event intelligence, risk, resilience, control towers, visibility, planning intelligence, or related areas, this is the time to engage. Participation helps ensure that your capabilities are understood accurately before the Market Map is finalized.

The Market Map is designed to clarify the layer above and across core supply chain systems where data is interpreted, signals are connected, tradeoffs are evaluated, and better operating decisions are made. This is not intended to be another logo landscape. The purpose is to define the market, establish boundaries, organize the provider landscape, and create a more disciplined basis for buyer and supplier conversations.

Why Decision Intelligence Matters

For decades, supply chain technology was organized around familiar application categories: ERP, WMS, TMS, planning, procurement, order management, visibility, and execution platforms. Those systems remain essential. But they do not fully explain where value is moving.

The most important shift is the emergence of an intelligence layer that helps companies understand what is changing, why it matters, what options are available, and what action should be taken. That is the practical meaning of Supply Chain Decision Intelligence.

The category includes technologies that materially improve how supply chain decisions are made across planning, execution, coordination, disruption response, risk management, logistics, sourcing, fulfillment, and multi-enterprise operations. It is broader than a single application category, but it is not a catch-all for every vendor using AI language.

The governing test is straightforward: does the technology improve decision quality in a meaningful supply chain operating context?

A dashboard is not decision intelligence. A transactional execution system is not decision intelligence simply because it stores operational data. A generic AI platform is not automatically part of the category unless it is materially tied to supply chain decision-making. The Market Map is intended to hold that boundary.

Providers Currently Under Review

The Supply Chain Decision Intelligence Market Map is being developed around a curated set of providers whose capabilities appear to intersect with this emerging intelligence layer. Providers currently under review include:

Altana
Blue Yonder
Coupa
e2open
Everstream
FourKites
Interos
Kinaxis
Manhattan
o9
Oracle
Overhaul
project44
SAP

These companies do not all compete in the same way. That is precisely why the market needs structure.

Some are associated with planning, scenario analysis, and decision optimization. Some are stronger in logistics visibility, event data, transportation intelligence, or control tower capabilities. Some focus on supplier risk, trade intelligence, resilience, or multi-enterprise network coordination. Some are broad enterprise application providers extending intelligence across large installed bases. Others are more specialized providers focused on risk signals, shipment intelligence, orchestration, or external operating context.

The analytical value of the Market Map comes from making those differences visible. A buyer evaluating supply chain decision intelligence should not treat all of these providers as interchangeable. Nor should suppliers be forced into legacy categories that obscure their actual role in decision support.

Why Suppliers Should Participate

Supplier participation matters because this market is still being defined.

Many providers have capabilities that cross legacy category lines. A company may be known for visibility but now offer decision automation. A planning vendor may increasingly support cross-functional orchestration. A risk platform may function as an operating intelligence layer. A network provider may support decision-making across parties, geographies, and systems.

If those distinctions are not understood clearly, suppliers risk being positioned too narrowly, grouped with adjacent providers that solve different problems, or evaluated only through outdated category labels.

Participation gives suppliers an opportunity to clarify:

How their platform improves supply chain decision-making
Where their capabilities sit relative to planning, execution, visibility, risk, and orchestration
What data, AI, analytics, workflow, or network capabilities support decision quality
Which use cases best demonstrate enterprise value
How their solution differs from adjacent providers that may sound similar in the market

This is especially important in a category where language has become crowded. “AI,” “control tower,” “visibility,” “orchestration,” “resilience,” and “decision intelligence” can mean very different things depending on the provider. The Market Map process is intended to separate substance from terminology.

For suppliers, the benefit is not promotional placement. It is accurate market understanding. A well-informed Market Map helps buyers better understand the provider landscape — and helps suppliers avoid being misread by the market.

Inclusion and Exclusion Logic

The Market Map will focus on technologies that contribute directly to better supply chain decisions.

Relevant capabilities include decision-support layers, orchestration and coordination tools, AI and advanced analytics tied to operating decisions, control towers with real decision depth, context and event intelligence, scenario modeling, cross-functional intelligence environments, and selected enabling infrastructure where the connection to decision quality is explicit.

This includes technologies that help enterprises interpret signals from internal systems and external operating environments. Shipment delays, supplier risk, demand shifts, geopolitical events, inventory constraints, transportation disruption, port congestion, regulatory exposure, and weather events become more useful when they are connected to decisions.

Clear exclusions are equally important. Core systems of record are not included simply because they are important. ERP, WMS, TMS, planning, procurement, and asset management systems belong in the discussion only when they demonstrate a meaningful intelligence layer above the transactional core.

Pure execution tools without decision depth also remain outside the center of the category. The same applies to horizontal BI tools, generic enterprise AI platforms, and narrow point solutions with limited strategic relevance.

These technologies may be useful. Some may even enable decision intelligence. But enablement is not the same as category membership. The objective is not to reward every AI message in the market. The objective is to identify where real decision-making value is emerging.

Why This Is Commercially Important

Decision intelligence is becoming one of the more important ways to understand the next stage of supply chain technology. The market is not moving simply toward more software. It is moving toward more interpretation, more coordination, more contextual awareness, and more decision support across fragmented operating environments.

That shift has implications for both buyers and suppliers. Buyers need a better way to compare providers whose capabilities cut across traditional categories. Suppliers need a more disciplined way to explain where they fit and why they matter. Analysts need a framework that can separate category substance from marketing language.

The Supply Chain Decision Intelligence Market Map is designed to provide that structure.

It will not answer every selection question. No market map can. But it can help buyers ask better questions, compare providers more intelligently, and understand which capabilities are truly central to decision improvement. It can also help suppliers understand how their market position may be perceived within a broader, analyst-defined framework.

Participation Is Welcome

Logistics Viewpoints welcomes supplier participation in the Supply Chain Decision Intelligence Market Map process.

If your company is listed above, participation can help ensure that Logistics Viewpoints has the most accurate understanding of your capabilities, positioning, and role in the market. If your company is not listed but is active in supply chain decision intelligence, AI-enabled supply chain decision support, orchestration, event intelligence, resilience, control tower capabilities, planning intelligence, visibility, supplier risk, trade intelligence, or related areas, we welcome the opportunity to understand where you fit.

Participation does not mean guaranteed positioning, endorsement, or favorable treatment. The value of the Market Map depends on analytical discipline. But supplier input can materially improve the quality of the research, sharpen category boundaries, and ensure that relevant capabilities are understood before the map is finalized.

For suppliers active in this market, non-participation carries a practical risk: your company may still be evaluated based on available information, but without the benefit of your most current explanation of strategy, capability depth, roadmap direction, and customer value proposition.

Next Step

Logistics Viewpoints is developing the Supply Chain Decision Intelligence Market Map as part of a broader Market Maps portfolio for supply chain technology buyers and providers.

To request the Executive Summary, discuss the Supplier Selection Guide, or explore participation in a Supplier Spotlight, contact Logistics Viewpoints.

If you are one of the suppliers listed above, or if your company is active in this market, we welcome your participation in the process.

The post Help Shape the Supply Chain Decision Intelligence Market Map appeared first on Logistics Viewpoints.

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Hormuz tension keeps pressure on rates; Section 122 invalidated – May 12, 2026 Update

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Hormuz tension keeps pressure on rates; Section 122 invalidated – May 12, 2026 Update

Published: May 12, 2026

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Weekly highlights

Ocean rates – Freightos Baltic Index

Asia-US West Coast prices (FBX01 Weekly) increased 4%.

Asia-US East Coast prices (FBX03 Weekly) increased 1%.

Asia-N. Europe prices (FBX11 Weekly) increased 10%.

Asia-Mediterranean prices(FBX13 Weekly) decreased 5%.

Air rates – Freightos Air Index

China – N. America weekly prices stayed level.

China – N. Europe weekly prices decreased 3%.

N. Europe – N. America weekly prices decreased 3%.

Analysis

The US paused its Operation Freedom, designed to support vessel transits out of the Strait of Hormuz – and which sparked renewed US-Iran exchanges of fire as well as Iranian missile attacks on Gulf states last week – less than two days after its launch.

Even amid sporadic military engagement, US-Iran negotiations continue, though the sides remain far apart, with President Trump stating that he may restart the operation if negotiations stall. In the meantime, Iran announced the creation of a Persian Gulf Strait Authority through which vessels are required to request permission – and possibly pay – to pass through the strait.

Maersk CEO Vincent Clerc estimates that elevated fuel prices due to the closure has the carrier facing $500M per month in additional costs. He also reports that Maersk has so far been able to pass those costs on to customers via higher freight rates.

Freightos Baltic Index container price behavior has varied by lane, however, with transpacific rates up about $1,000/FEU compared to before the war, while Asia – Europe prices that climbed by a few hundred dollars per FEU in March have mostly slipped back to pre-war levels. Asia – N. Europe rates climbed by 10% last week to $2,850/FEU, but prices so far this week are trending down, similar to rate behavior to the Mediterranean earlier this month.

Carriers are planning additional, likely modest, increases for mid-month. In preparation, they are stepping up blanked sailings – with reports of east-west service space getting tight and some containers being rolled – to support higher spot rates during what is still a low demand stretch, and hoping peak season demand picks up to support prices later in the year.

The latest National Retail Federation US ocean import volume report projects June arrivals to be 2% lower than May, with volumes increasing 4% month on month in July before easing slightly in August and further in September. If these estimates materialize, transpacific peak season will be a muted one relative to recent years, with the July peak 8% lower than last year’s tariff driven burst, but also 6% lower than the August peak in 2024.

The NRF suggests that this relative weakness reflects importer caution due to current economic uncertainty. Maersk’s Clerc also suggests that a coming downturn in ocean demand due to higher consumer prices is possible and could make this year’s H2 challenging and possibly loss-making for carriers still facing elevated fuel costs.

Elevated jet fuel prices are contributing to global air cargo rates that are 30% higher than before the war and year on year. Higher costs are pushing some volumes away from the skies when feasible, including some Asia – Europe shippers opting for ocean-air services via West Coast US ports.

Overall though, the market is stabilizing as air space closures decrease and capacity from Gulf carriers continues to recover. Jet fuel prices have also leveled out after coming down from April highs as the market has shifted sourcing for jet fuel – and energy exports more generally – to the extent possible to account for the Persian Gulf export drop, and as demand for fuel has also eased as carriers scrap unprofitable flights.

Freightos Air Index rates decreased slightly or were level on most major lanes last week. Prices out of China were stable at $5.47/kg to N. America and dipped 3% to $5.16/kg to Europe. While China – US rates are now back to pre-war levels, prices to Europe remain 50% higher, but down 15% from their peak in April. S. Asia – Europe rates were stable at $4.66/kg last week – a level 80% higher than in February – but down 10% from a month ago. SEA – Europe prices meanwhile were up double digits last week to a new high of $5.74/kg.

In trade war news, President Trump and China’s Xi Jinping are set to meet in Beijing later this week for a summit aimed at stabilizing the US-China trade relationship – whose status quo will expire in November – but complicated by the Iran war.

US tariffs on China are lower at the moment than before the US Supreme Court invalidated Trump’s IEEPA-based tariffs in February. The White House replaced IEEPA duties with a 10% global tariff based on Section 122 that is set to expire in late July, with the administration working to replace the 122 duty with Section 301-based IEEPA-like tariffs by then.

Last week though, the US Court of International Trade ruled that the president’s use of Section 122 was invalid. The ruling and the court-required refunds were limited to the specific plaintiffs in the case, but open the door for other businesses to sue as well. The White House has appealed the ruling and asked that the tariffs stay in place during the appeals process or until they expire, but these developments do set the stage for another possible widespread tariff refund.

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Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

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The post Hormuz tension keeps pressure on rates; Section 122 invalidated – May 12, 2026 Update appeared first on Freightos.

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