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Forging Ahead with Long-Termism, Deepening Supply Chain SaaS After Seven Years of Refinement – Exclusive Interview with Liu Bin, CEO of Deep Insights
Published
3 mois agoon
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Recently, ARC Advisory conducted an in-depth interview with Liu Bin, founder and CEO of Deep Insights. In this information-rich conversation, Liu not only reviewed the entire process of Deep Insights (formed by the merger of Quantum Asia and GILLION) from integration to restructuring, but also systematically elaborated on his unique understanding of the SaaS model, pragmatic views on the value of AI, and the overseas expansion blueprint shifting from “passive following” to “active advancement”. What he outlined is not a shortcut to chasing trends, but a difficult yet inevitable long-termism path in China’s complex enterprise services market.
I. Strategic Integration: Not “1+1=2”, but Genetic Recombination
The merger of Quantum Asia and GILLION was one of the most watched industry events in the supply chain software sector in 2023 in China. However, in Liu Bin’s narrative, this was never a simple story of scale expansion.
“We aim to achieve a strategic-level restructuring,” he made it clear from the start.
In his view, the core of the merger lies in complementary genes and capability recombination: Quantum Asia brought core SaaS genes, cloud-native architecture, and a reusable product ecosystem; while GILLION injected valuable industry-specific know-how, experience in serving large clients, and strong capabilities in handling complex deliveries.
“The integration of these two capability chains has laid a solid foundation for us to build an AI-driven end-to-end supply chain platform,” Liu revealed.
After the merger, Deep Insights made three crucial and coherent decisions:
Unified product roadmap: Built a complete product matrix covering WMS (Warehouse Management System), TMS (Transportation Management System), freight forwarding, shipping, and container management, committed to providing an “end-to-end supply chain collaboration platform” rather than scattered point tools.
Unified AI strategy: Clearly mapped out a phased development path from “AI-enhanced” (improving existing functions) to “AI-native” (restructuring product design), and ultimately to an “AI ecosystem”.
Unified delivery system: Innovatively proposed “AI-enhanced delivery”, aiming to use AI technology to improve the efficiency and standardization of project implementation, thereby achieving large-scale expansion.
“Our current goal is not only to make the system easy to use, but also to enable enterprises to have an intelligent supply chain platform that understands business and data and can independently optimize itself.”
II. The Way to Break Through in SaaS: Two Key Decisions – “Serving Large Clients” and “Supporting Customization”
“SaaS has encountered some difficulties in China, but its business model is sound.”
When asked why Deep Insights still adheres to the SaaS model amid a market flooded with customization demands, Liu Bin’s answer was unhesitant. Behind this seemingly plain statement is his deep belief in the industry’s underlying logic after more than a decade of deep cultivation in the supply chain software sector, experiencing model exploration and market tempering.
Currently, many peers in the SaaS industry shrink back in the face of complex customization needs from large enterprises and question whether SaaS can succeed in China. Why can Deep Insights stick to SaaS and make it a core competency? Liu shared two crucial “breakthrough” decisions during his entrepreneurial journey, and these details reveal the uniqueness of its model.
The first breakthrough was a strategic decision on “who to serve”.
“Initially, our understanding of SaaS was quite superficial. We thought SaaS was probably for small and medium-sized enterprises (SMEs), and large enterprises would never use it.”
Liu recalled the exploration period from 2016 to 2017, when they designed a SaaS product tailored for SMEs. But the market quickly gave feedback: “After about half a year, we realized it was not working. It’s extremely difficult to do SaaS for SMEs in China, unless you target C-end customers.”
Amid the predicament, Liu made a decision that turned the tide: “I proposed that the clients we originally served with software should be our future SaaS clients. Our SaaS must be able to serve large enterprises.”
This key strategic shift opened a clear path for Deep Insights’ SaaS journey, directly targeting medium and large client groups with stronger payment capabilities and digital transformation willingness, laying the foundation for the success of its business model.
The second breakthrough was product and architectural innovation regarding “how to do it”.
Serving large enterprises inevitably involves customization demands. Rejecting customization outright would mean losing clients, while fully embracing it would deviate from the essence of SaaS. Deep Insights’ solution is highly innovative – “SaaS should support customization”.
“Different from traditional views in the market, we provide each large client with a ‘customization package’ on the multi-tenant architecture of the public cloud,” Liu explained the sophisticated design in detail. “We maintain rapid iterations of the main version every two weeks, while clients’ personalized needs are encapsulated in independent customization packages. Clients can retain their customized functions and independently choose whether to upgrade with the main version.”
This design is like setting up a “private compartment” that can be independently arranged for each VIP on a standardized high-speed train, perfectly balancing the fundamental contradiction between rapid iteration of product standardization and core personalized needs of clients and becoming the cornerstone for Deep Insights to attract and retain large clients in the long term.
III. AI Positioning: Evolution, Not Subversion
Faced with the sweeping AI wave, Liu Bin demonstrated rare calmness and pragmatism. He believes that AI is not a subverter of SaaS, but a natural “evolution”.
“The core of SaaS is process standardization, which is essentially process-based. In contrast, the core of AI is data-driven intelligence,” he accurately analyzed the relationship between the two, pointing out that they have different underlying starting points but are not oppositional. Liu further elaborated that AI not only fully inherits the most excellent subscription-based business model of SaaS, but more importantly, “we have been doing SaaS for nearly 10 years, and in fact, we have accumulated a large amount of desensitized data, which has become the best ‘fuel’ for AI.”
He further pointed out that AI is profoundly transforming the very way software is developed. “Since the beginning of this year, we have been practicing how to drive our internal development processes with AI. Our vision is that by next year, over 60% of the work will be done by AI, with 30% to 40% handled by humans for confirmation and verification.”
Based on this, he gave a clear judgment on industry evolution: “Initially, we developed standalone software, then we moved to internet-based software, and later evolved into SaaS. In fact, the transition from SaaS to AI is another evolution, which I think is an inevitable process.”
IV. Strategic Upgrade of Overseas Expansion: From “Riding on Others’ Ships” to “Building Our Own Vessels”
Regarding Deep Insights’ future development direction, Liu Bin’s answer clearly and firmly points to globalization.
“In the past few years, our overseas expansion has been ‘following Chinese enterprises going global’,” Liu frankly reviewed the initial stage. “But starting from this year, we will take the initiative to expand overseas.” He revealed that he has recently led a team to visit Southeast Asian markets such as Thailand and Singapore intensively. “We will adopt a dual-track approach: on the one hand, continue to deepen services for Chinese enterprises expanding overseas; on the other hand, actively promote our supply chain cloud, AI, and localized products to the local market.”
Conclusion: The “Inevitable Path” for Long-Termists
Throughout the conversation, Liu Bin consistently showed the clarity and determination of a “long-termist”. He is well aware of the difficulties of SaaS in the Chinese market, has witnessed early twists and turns and industry fluctuations, but firmly believes in its inherent value and irreversible direction.
With the strategic triangle of “SaaS as the foundation, industrialization as the accelerator, and AI as the engine”, Deep Insights is striving to blaze a path to the future in the soil of China’s enterprise services that requires patience and wisdom.
The post Forging Ahead with Long-Termism, Deepening Supply Chain SaaS After Seven Years of Refinement – Exclusive Interview with Liu Bin, CEO of Deep Insights appeared first on Logistics Viewpoints.
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Supply Chain and Logistics News February 23rd- 26th 2026
Published
1 jour agoon
27 février 2026By
This week’s supply chain landscape is defined by a massive push to bridge the gap between having data and actually using it. From the high-stakes legal battle over billion-dollar tariffs to a radical AI-driven workforce restructuring at WiseTech Global, the industry is moving past simple visibility toward a period of high-consequence execution. Whether it is the Supreme Court’s intervention in trade policy or the operationalization of decision intelligence showcased at the 30th Annual ARC Forum, the recurring theme is clear: the next competitive advantage belongs to those who can synchronize their technology, their inventory, and their legal strategies in real time. In this edition, we break down the four critical shifts—architectural, legal, operational, and structural—shaping the final days of February 2026.
Your News for the Week:
The Technology Gap: Why Supply Chain Execution Still Isn’t Fully Connected Yet
Richard Stewart of Infios argues that the primary technology gap in modern supply chain execution is not a lack of ambition or budget, but rather an architectural failure. Most existing systems, such as WMS and TMS, are designed to optimize within their own silos, leaving a critical disconnect during real-time disruptions where manual workarounds and spreadsheets are still required to coordinate responses. Citing the Supply Chain Execution Readiness Report, Richard highlights that 69% of leaders struggle with data quality and integration, driving a shift in buying criteria toward interoperability and real-time visibility. Ultimately, Richard suggests that the next competitive advantage will belong to organizations that move beyond simple visibility toward “connected execution,” prioritizing modular architectures that synchronize decisions across the entire operational landscape rather than just reporting on them.
FedEx sues the US Government, seeking a full refund over Trump Tariffs
FedEx has officially filed a lawsuit against the US government, seeking a full refund for duties paid under the Trump administration’s recent tariff policies. The move follows a landmark 6-3 Supreme Court ruling that found the president overstepped his authority by using emergency powers to bypass Congress’s sole power to levy taxes. While the court’s decision stopped the specific enforcement mechanism, it left the status of the estimated $175 billion already collected in limbo. As the first major carrier to seek reimbursement, FedEx’s legal challenge could set a precedent that could affect the logistics industry and thousands of other importers currently navigating a volatile trade environment.
From Hidden Inventory to Returns Recovery: Exposing Operational Blind Spots
Hiu Wai Loh sheds light on the hidden inventory crisis and the costly returns black hole that plagues supply chains long after peak season ends. The research reveals that a staggering number of organizations suffer from fragmented data, leading to false stockouts and millions of dollars trapped in reverse logistics limbo. To overcome these operational blind spots, the author argues that companies must tear down silos and adopt a unified, real-time inventory model. By leveraging AI-driven smart disposition, businesses can efficiently route returns to their most profitable next destination, transforming a traditional cost center into a powerful engine for full-price recovery and year-round agility.
Avantor and Aera Technology were present at the 30th Annual ARC Forum and presented on how they are operationalizing Decision Intelligence. They explore how modern supply chains are navigating the paradox of increasing global disruptions alongside record-breaking operational efficiency. By highlighting a case study from Avantor, the presentation demonstrated how Decision Intelligence (DI) can move beyond theoretical AI to automate thousands of routine daily decisions, such as stock rebalancing and purchase order prioritization. The key takeaway from the ARC Advisory Group’s 30th Leadership Forum is that companies should focus on “change-ready” solutions that solve immediate, high-impact problems rather than waiting for perfect data or fully autonomous systems.
WiseTech Global Cutting 30% of Workforce in AI restructure:
WiseTech Global, the developer of the CargoWise platform, has announced a major two-year restructuring plan that will involve cutting approximately 2,000 jobs, or 29% of its global workforce. This strategic pivot aims to integrate artificial intelligence deeper into both its internal operations and its customer-facing software, which currently handles a massive 75% of global customs transaction data. The layoffs are expected to hit the company’s U.S. cloud division, E2open, particularly hard, with some reports suggesting cuts of up to 50% there. This move comes at a turbulent time for the Australian tech giant, as it seeks to regain investor confidence following a 68% drop in share price since late 2024 amid leadership controversies and shifting market dynamics.
Song of the week:
The post Supply Chain and Logistics News February 23rd- 26th 2026 appeared first on Logistics Viewpoints.
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Burger King’s AI “Patty” Moves AI Into Frontline Execution
Published
2 jours agoon
26 février 2026By
Burger King is piloting an AI assistant called “Patty” inside employee headsets as part of its broader BK Assistant platform. This is not a marketing chatbot. It is an operational system embedded into restaurant execution.
Patty supports crew members with preparation guidance, monitors equipment status, and analyzes customer interactions for defined service language such as “please” and “thank you.” Managers can query performance metrics tied to service quality in real time.
The architecture matters more than the novelty.
AI Inside the Operational Core
Patty is integrated with a cloud based point of sale system. That connection allows:
near real time inventory updates across channels
equipment downtime alerts
synchronized digital menu adjustments
structured service quality measurement
If a product goes out of stock or a machine fails, availability can be updated across kiosks, drive through boards, and digital systems within minutes.
This is AI operating inside the transaction layer, not sitting above it.
Earlier fast food AI experiments focused on automated drive through ordering. Burger King is more measured there. The more consequential shift is internal execution intelligence.
Efficiency, Visibility, and Risk
Across retail and logistics sectors, AI agents are being embedded directly into workflows to standardize performance and compress response times. The value comes from integration and coordination, not conversational capability.
At the same time, customer sentiment toward fully automated service remains mixed. Privacy, workforce implications, and over automation risk are active concerns. As AI begins monitoring tone and behavior, governance becomes part of the deployment decision.
Operational AI improves visibility. It also expands accountability.
Implications for Supply Chain and Operations Leaders
Three themes emerge:
Execution instrumentation – AI is now measuring soft metrics and converting them into structured operational data.
Closed loop response – When connected to POS and inventory systems, AI can both detect issues and trigger corrective updates.
Governance at scale – Embedding AI at the edge requires clear oversight, performance auditability, and workforce alignment.
Burger King plans to expand BK Assistant across U.S. restaurants by the end of 2026, with Patty currently piloting in several hundred locations.
This is not a fast food curiosity. It is a signal.
AI is moving from analytics to execution. From dashboards to headsets. From advisory tools to operational participants.
For supply chain leaders, the question is no longer whether AI will enter frontline operations. The question is how intentionally it will be architected and governed once it does.
The post Burger King’s AI “Patty” Moves AI Into Frontline Execution appeared first on Logistics Viewpoints.
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AI and Enterprise Software: Is the “SaaSpocalypse” Narrative Overstated?
Published
2 jours agoon
26 février 2026By
Capital is rotating. Growth has given way to value, and within technology the divergence is increasingly pronounced. While broad indices have stabilized, many software names have not. Since late 2025, software equities have materially underperformed other parts of the technology complex. Forward revenue growth across many mid-cap SaaS firms has slowed from prior expansion levels, net retention rates have edged down in several categories, and valuation multiples have compressed accordingly. Markets are repricing both growth durability and margin structure.
The prevailing explanation is straightforward. Generative AI lowers barriers to entry, reduces the cost of building applications, and compresses differentiation. If application logic becomes easier to produce, competitive intensity increases and pricing power weakens. The result is visible not only in equity valuations, but in moderated expansion rates and tighter forward guidance. There is substance behind that concern. But reducing enterprise software economics to code production misses where the structural leverage in these platforms actually resides.
The Core Bear Case
The bearish thesis rests on three related propositions: AI commoditizes application logic, accelerates competitive entry, and pressures margins. If enterprises can generate software dynamically, recurring subscription models face structural pressure. If workflows can be automated through agents, reliance on fixed applications may decline. If code becomes less scarce, incumbents may struggle to defend premium multiples.
The repricing in software reflects these risks. Multiples have compressed meaningfully, and growth expectations have moderated across several verticals. In certain categories, retention softness suggests substitution pressure is already emerging. These signals should not be dismissed as temporary volatility.
At the same time, equating software value solely with feature output or code generation is a simplification. Enterprise software durability rarely rests on feature sets alone.
What Enterprise Software Actually Represents
In supply chain environments, systems function as operational coordination layers rather than isolated applications. Transportation management systems, warehouse platforms, planning suites, and multi-enterprise visibility networks sit at the center of integrated transaction flows. They embed years of configuration, exception handling logic, compliance mappings, and cross-functional workflows. Over time, they accumulate operational data that informs sourcing, forecasting, transportation optimization, and execution decisions across the enterprise.
Replacing those systems is not equivalent to generating new code. It requires rebuilding institutional memory, re-establishing integration points, and re-validating compliance controls across internal and external stakeholders. The switching cost is not interface retraining; it is operational re-architecture.
In our research on AI system design in supply chains
AI in the Supply Chain-sp
, the recurring conclusion is that structural advantage stems from coordination, persistent context, and integration density. Model capability matters. Economic durability flows from how systems connect and govern activity across distributed networks. That distinction is central to evaluating enterprise software in the current environment.
Where Risk Is Real
Not all software categories have equivalent structural protection. Risk is most evident in narrowly defined vertical tools, lightweight workflow utilities, and productivity-layer applications with limited proprietary data accumulation. In these segments, generative models can replicate core functionality with relatively low switching friction. Pricing pressure can intensify quickly, and margin compression may prove structural rather than cyclical.
By contrast, enterprise workflow orchestration platforms deeply embedded in core business processes create operational dependency. Replacing them requires redesigning process architecture, not simply substituting interfaces. Systems that accumulate years of transaction data, customization layers, and ecosystem integrations generate switching costs that extend beyond feature parity. Observability and monitoring platforms that collect continuous telemetry function as operational infrastructure; as AI agents proliferate, the need for measurement, traceability, and governance increases rather than declines.
In supply chain software specifically, planning platforms and transportation orchestration systems accumulate integration density over time. That density represents economic friction against displacement and reinforces durability when market volatility increases.
AI as Architectural Pressure
AI will alter software economics. It will increase development intensity, shorten product cycles, and compress margins in commoditized segments. Vendors operating at the surface layer of functionality will face sustained pressure.
However, AI simultaneously increases coordination complexity. As autonomous agents proliferate, enterprises require more governance controls, more integration layers, and more persistent contextual memory. The economic question shifts from “Who can build features fastest?” to “Who can coordinate distributed intelligence most reliably?”
Agent-to-agent communication, contextual memory frameworks, retrieval-based reasoning, and graph-aware modeling are becoming foundational design considerations in supply chain environments, as described in ARC’s white paper AI in the Supply Chain: Architecting the Future of Logistics. Vendors capable of governing these interactions at scale may strengthen their structural position. Vendors confined to interface-layer differentiation may see pricing pressure intensify. The outcome is not uniform decline; it is structural differentiation within the sector.
Valuation vs. Structural Impairment
Markets reprice sectors quickly when uncertainty rises. The current adjustment reflects legitimate concerns: slower growth trajectories, reduced retention durability, increased competitive intensity, and rising research and development requirements. These are measurable economic factors.
The open question is whether valuations reflect permanent impairment across enterprise software broadly, or whether the market is failing to distinguish between commoditized applications and structurally embedded coordination platforms.
Some observers argue that AI may ultimately expand the addressable market for enterprise systems rather than compress it. As AI adoption increases, enterprises may require additional orchestration frameworks, governance layers, and system-level controls. In that scenario, platforms with embedded workflows and distribution reach could see increased strategic relevance. The impact will vary materially by category and architectural depth.
In supply chain markets, complexity is not declining. Cross-border regulation is tightening, network volatility remains elevated, and multi-enterprise coordination is becoming more demanding. Economic value accrues to platforms that integrate and govern transactions, not to those that merely present information.
Implications for Enterprise Buyers
For supply chain leaders, the relevant issue is not short-term equity performance but architectural positioning. Does the platform function as a system of record embedded in transaction flows, or as a reporting layer adjacent to them? How deeply is it integrated into compliance processes, procurement logic, and transportation execution? Does it accumulate proprietary operational data that reinforces switching costs over time? Is it evolving toward coordinated AI architectures, or layering assistive tools onto a static foundation?
AI will not eliminate enterprise systems. It will expose those whose economic value rests primarily on surface functionality rather than integration depth.
A Measured Conclusion
The current narrative captures real pressure within segments of the software sector, but it does not fully account for structural differentiation. Certain categories face sustained pricing compression where differentiation is shallow and switching friction is low. Others may strengthen as AI increases coordination demands, governance requirements, and integration complexity.
The decisive factor will not be branding or feature velocity. It will be integration density, data gravity, and the ability to coordinate distributed intelligence across enterprise and partner networks. In supply chain contexts, platforms that govern transactions, maintain contextual continuity, and orchestrate multi-node operations retain structural advantage. Platforms that merely automate isolated tasks face a more uncertain economic trajectory.
That distinction, rather than headline narrative, will determine long-term outcomes.
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Download the Full Architecture Framework
A2A is only one component of a broader intelligent supply chain architecture. For a structured analysis of how A2A integrates with context-aware systems, retrieval frameworks, graph-based reasoning, and data harmonization requirements, download the full white paper:
The paper outlines the architectural model, governance considerations, and practical implementation path for enterprises building connected intelligence across their supply networks.
Download the white paper to explore the complete framework.
The post AI and Enterprise Software: Is the “SaaSpocalypse” Narrative Overstated? appeared first on Logistics Viewpoints.
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Burger King’s AI “Patty” Moves AI Into Frontline Execution
AI and Enterprise Software: Is the “SaaSpocalypse” Narrative Overstated?
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