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How Decision Intelligence Plays a Role in Todays Global Supply Chain
Published
4 mois agoon
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On November 4th, 2025, in the heart of the financial capital of the world, I attended Aera Technology’s annual hub conference. In a single day, Aera featured customer case stories with Hershey’s, Western Governors University, and AstraZeneca. There were also several conversations about how Decision Intelligence is being utilized in the global market by consulting and research firms, including IDC and Accenture.
Aera Technology’s Decision Intelligence (DI) is a platform and approach that digitalizes, augments, and automates decision-making across an enterprise. “The automation of decision-making.” Aera’s decision intelligence (DI) is comprised of three pillars: automation, data & analytics, and artificial intelligence. Aera shared that its platform helped make 25 million decisions in 2024, and expects this year to surpass the last.
“Revolutionary” is a word used frequently at tech conferences, but Fred Laluyaux, the CEO, made clear that for the first time, we are digitizing reasoning. We are in a transformative era of people making decisions supported by machines, to an era of machines making decisions guided by people.
AI’s Role in Decision Intelligence:
Megha Kuma of IDC presented results of a 2025 Decision Intelligence survey. She explained that operational decisions are made frequently, while situational decision-making occurs less often. Organizations face challenges in decision-making due to non-standardized processes, a lack of data access, and diverse applications for decision-making. In 2023, AI was just beginning to make waves in businesses and was not yet integrated into core decision-making. By 2025, AI will have become more integral.
Decision intelligence comprises six core competencies: data acquisition, data analysis with AI, simulations, decision recommendations, execution, and monitoring. Decision intelligence impacts supply chain, operations, logistics, procurement, sales, marketing, finance, and IT.
AI is becoming strategic for organizations, with 90% of companies transforming their operations using AI. AI is used for proactive, contextual, and data-driven decision-making. IDC predicts that 60% of new economic value will come from digital businesses by 2030 due to AI capabilities. Organizations should measure AI’s impact by considering AI-human collaboration rather than AI productivity alone. Decisions being made in businesses are evolving, and Artificial Intelligence is the driving force behind these developments. Agentic AI is on the horizon, and business decisions may soon be made automatically with little human oversight. We must understand what decisions are best made with AI and what decisions can be made with AI collaboration, but with human oversight. Decision intelligence is the backbone of these decisions and is evolving rapidly.
The Role of Decision Intelligence in Supply Chain Operations
In the afternoon, Elizabeth Baker from Deloitte highlighted a frozen food manufacturer $1.1 million annual cost reduction by optimizing deployment planning and global balancing. Decision Intelligence (DI) was employed as a strategic approach to help companies optimize operations and accelerate the realization of business value.
The company faced the common challenge of ensuring that the right products were stationed at the right distribution centers (DCs) at the right time to meet shifting customer demand, while minimizing unnecessary and costly transfers between warehouses and DCs. By applying decision intelligence, they first clarified the business objective—reducing non-value-added transfers and aligned all stakeholders on specific financial goals and baseline measurements. The company then implemented AI-driven deployment planning and global balancing tools that provided real-time insights and improved decision-making. As a direct result of this clarity, intentional design, and transparent value measurement, the manufacturer achieved a $1.1 million reduction in annual spend, demonstrating the tangible business impact of decision intelligence in action.
Final Thoughts:
Decision intelligence is a technology category that integrates data, analytics, artificial intelligence (AI), and automation into a continuous, feedback-driven loop to enhance the quality and speed of business decisions.
Aera’s decision intelligence framework supports three levels of decision modes depending on the company’s preferences.
Decision support (Human in the loop)
Decision Augmentation (Human in the loop)
Decision Automation (Human out of the loop)
DI plays a fundamental role in the supply chain by shifting decision-making from reactive, human-centric processes to proactive, data-driven, and automated systems. Supply chains are fundamentally a series of interconnected decisions from what to buy, when to make, where to store, and how to ship. DI uses real-time data, advanced analytics, AI, and automation to make these decisions faster, more accurate, and more aligned with overall business goals.
In an era of constant disruptions and ever-shifting geopolitics, decision intelligence can equip companies with information and tools to navigate todays global supply chain.
The post How Decision Intelligence Plays a Role in Todays Global Supply Chain appeared first on Logistics Viewpoints.
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Crusoe and Redwood Materials Expand Strategic Partnership
Published
15 heures agoon
25 mars 2026By
On March 24, 2026, Crusoe, an AI infrastructure company, and Redwood Materials, a leader in battery recycling and energy storage, announced a major expansion of their existing partnership.
The move scales their joint operations in Sparks, Nevada, to seven times the original AI infrastructure density, providing a blueprint for how second-life batteries can power high-performance computing.
From Pilot to Scale: 7x Growth
The expansion follows a successful pilot program launched in June 2025. Initially, the project utilized four Crusoe Spark™ modular data centers. Following seven months of high performance, the companies are increasing the deployment to 24 modular data centers.
This growth is made possible by the hardware’s “modular” nature. Unlike traditional data centers that require years of stationary construction, modular units can be manufactured off-site and deployed in months.
Powering AI with Second-Life Batteries
A central component of this partnership is the use of “second-life” electric vehicle (EV) batteries. When EV batteries are no longer optimal for automotive use, they often retain significant capacity for stationary energy storage.
Redwood Materials integrates these repurposed batteries into a 12-megawatt (MW) / 63-megawatt-hour (MWh) microgrid. This system, combined with on-site solar power, provides the energy required to run Crusoe’s AI-optimized GPUs. The orchestration of these batteries is handled by Redwood’s “Pack Manager” technology, which ensures steady power delivery for the intense workloads required by AI model training and inference.
Reliability and Performance Metrics
A primary concern with renewable-powered microgrids is “uptime”, the percentage of time the system is operational. The press release highlights several key performance indicators from the initial seven-month period:
99.2% Operational Availability: The microgrid exceeded reliability expectations while running on renewable sources and battery storage.
99.9% Total Uptime: By leveraging the traditional power grid as a backup source, Crusoe Cloud maintained a nearly constant state of operation.
Supply Chain and Sustainability
The partnership addresses two of the most significant bottlenecks in the current AI boom: energy consumption and deployment speed.
Sustainability: By using recycled materials and on-site renewable energy, the “AI factory” model reduces the carbon footprint associated with massive data processing.
Predictability: The ability to scale in months rather than years allows AI providers to meet the rapidly fluctuating demand for compute power.
As the demand for intelligence grows, the convergence of innovative energy storage and modular infrastructure—as demonstrated by Crusoe and Redwood Materials—offers a potential path forward for sustainable and rapid industrial scaling.
The post Crusoe and Redwood Materials Expand Strategic Partnership appeared first on Logistics Viewpoints.
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Velotic Launches as Independent Industrial Software Company Integrating Proficy, Kepware, and ThingWorx
Published
19 heures agoon
25 mars 2026By
Velotic announced its launch as an independent industrial software company, bringing together multiple established platforms to support evolving industrial and manufacturing requirements. The formation of Velotic coincides with the closing of TPG’s previously announced acquisitions of Proficy, the former manufacturing software business of GE Vernova, and PTC’s former industrial connectivity and Internet of Things (IoT) businesses.
Backed by TPG, Velotic provides a suite of data-driven solutions designed to help improve operational efficiency, enhance productivity, and increase visibility across complex industrial environments. The combined portfolio integrates Proficy’s automation and production management capabilities, Kepware’s industrial connectivity technologies, and ThingWorx’s industrial data and analytics applications.
According to Craig Resnick, Vice President, ARC Advisory Group, “The industrial software market is entering a pivotal moment. Manufacturers are under pressure to modernize operations, extract greater value from data, and rapidly adopt AI—without sacrificing reliability, safety, or control. Against this backdrop, the formation of Velotic as a new standalone industrial software company bringing together Proficy®, Kepware® and ThingWorx® represents more than a corporate restructuring. It signals a shift in how industrial data, analytics, and operations technology (OT) can be delivered at scale, that ARC strongly advocates.”
Velotic is positioned to help address increasing demand for integrated, AI-enabled industrial software by combining established technologies into a unified offering. The company focuses on helping to enable manufacturers to manage data more effectively and support operational decision-making across distributed environments.
Manufacturing software executive Brian Shepherd has been appointed CEO of Velotic. He brings over 25 years of experience in manufacturing technology, including leadership roles at Rockwell Automation, Hexagon Manufacturing Intelligence, and PTC. James Heppelmann, former Chairman and CEO of PTC, has been named Executive Chairman.
Velotic operates as a hardware-agnostic platform provider with a focus on flexibility and interoperability. Proficy, Kepware, and ThingWorx will continue as distinct product lines within the broader portfolio. The company is headquartered in the Boston area and reports more than $300 million in revenue, serving customers across manufacturing, oil and gas, utilities, and infrastructure sectors.
The post Velotic Launches as Independent Industrial Software Company Integrating Proficy, Kepware, and ThingWorx appeared first on Logistics Viewpoints.
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Lytica and the Emergence of a Pricing Science Layer in Procurement
Published
21 heures agoon
25 mars 2026By
A recent briefing with Lytica highlights a shift in procurement from opaque negotiation toward statistically grounded pricing intelligence.
Procurement has long operated with an imbalance of information.
Suppliers understand pricing across customers, volumes, and market conditions. Buyers rely on internal history, limited benchmarks, and negotiation experience to determine whether a price is competitive. In categories such as electronic components, this gap is amplified by volatility and limited transparency.
The result is consistent. Different companies, and often different divisions within the same company, pay materially different prices for the same component.
Lytica is attempting to address that condition.
From Transaction Data to Market Intelligence
Lytica’s platform is built on anonymized buyer transaction data aggregated across a network of companies. This creates a continuously updated view of pricing across suppliers, regions, and time.
This is not modeled data or survey input. It reflects observed market behavior.
That distinction allows procurement teams to assess pricing against a broader market reference:
Where are we overpaying
How do suppliers price across customers
What does competitive pricing look like
This represents a move from internal spend analysis to external market intelligence.
From Benchmarking to a Pricing Discipline
The more important development is how this data is modeled.
Lytica treats pricing as a measure of competitiveness rather than a fixed value. Prices exist within a distribution shaped by real transactions. Each company occupies a position within that distribution.
This enables a more structured evaluation of procurement performance:
Prices can be ranked relative to the market
Outliers can be identified and examined
Expected price ranges can be estimated using observed data
The question shifts from “Is this price good” to “How competitive is this price relative to the market”
This introduces a more disciplined approach to procurement performance.
Quantifying Leverage in Negotiation
Once pricing is modeled this way, negotiation becomes more structured.
Procurement teams can enter discussions with:
Target pricing ranges based on transaction data
Evidence of variance across comparable buyers
Supplier-specific pricing patterns over time
This replaces qualitative positioning with data-backed arguments.
The result is more consistent outcomes and shorter negotiation cycles.
From Data to Decision Support
The next step is applying this dataset in operational workflows.
As outlined in modern supply chain architectures , AI systems become more useful when grounded in domain-specific data and applied with context.
In this case, systems can:
Identify deviations from competitive pricing levels
Estimate expected pricing ranges based on observed transactions
Generate supplier-specific negotiation guidance
Monitor pricing performance over time
These outputs are typically delivered as structured guidance for sourcing teams.
The Role of Context and Retrieval
The effectiveness of this approach depends on how data is accessed and retained.
Retrieval-based architectures allow systems to reference current transaction data when generating recommendations. Context-aware systems retain supplier history, pricing behavior, and prior outcomes across decision cycles.
This supports continuity in decision making rather than isolated analysis.
Positioning in the Stack
Lytica does not replace ERP or sourcing platforms. It operates as an intelligence layer above them.
This reflects a broader shift:
Systems of record manage transactions
Systems of execution manage workflows
Systems of intelligence guide decisions
Over time, as confidence in recommendations increases, this layer is likely to become more integrated into execution.
The Bottom Line
Lytica reflects a shift in procurement.
Pricing is moving from opaque negotiation toward structured, data-based market positioning.
This changes how procurement operates:
From internal benchmarks to external reference points
From periodic sourcing to continuous evaluation
From intuition to structured decision support
In more volatile supply environments, this type of capability becomes increasingly relevant.
Organizations that adopt it early will have a clearer understanding of their market position and a more consistent approach to improving it.
The post Lytica and the Emergence of a Pricing Science Layer in Procurement appeared first on Logistics Viewpoints.
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