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Making Logistics Data Actionable: Insights from Freightos and Gryn

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Making Logistics Data Actionable: Insights from Freightos and Gryn

July 7, 2025

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Data is the backbone of efficient decision-making. However, transforming raw data into actionable insights remains a significant challenge for many logistics organizations. In a recent webinar, Freightos’ Oliver Esch and Oliver Ritzmann from Gryn shared their expertise on overcoming data challenges and leveraging technology to drive smarter logistics operations. Below, we dive into their key takeaways and explore five practical ways to make your logistics data actionable, with insights grounded in industry trends and high-authority sources.

The Logistics Data Challenge

The logistics sector is awash with data, from shipment volumes and freight rates to sustainability metrics and supplier performance. Yet, as Esch highlighted, even global companies struggle with data harmonization. Disparate systems, such as Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and Enterprise Resource Planning (ERP) platforms, often operate in silos, resulting in inconsistent data formats and poor data quality. For example, variations in country codes (e.g., “UK” vs. “GB”) or port codes for cities like Shanghai create confusion and erode trust in data reliability.

“The challenges are to harmonize different logtech or systems they are using today, especially in the world of WMS, TMS, ERP, and real-time visibility solutions. So there are so many standalone solutions in different companies.”

– Oliver Esch, VP Commercial, Enterprise Shippers | Freightos

Ritzmann echoed this sentiment, noting that even large enterprises with robust data lakes often fail to utilize them effectively due to low data quality or complex systems.

“You really need to make [data] actionable… use it to manage your suppliers, to drive supply chain improvements. …strive for cost savings and to increase supply chain performance. That’s the reason why you are collecting data.”

– Oliver Ritzman, Founder & CEO | Gryn

According to a 2023 McKinsey survey, 87% of shippers have maintained or increased their technology investments since 2020 to address challenges such as cost management and data integration, underscoring the critical role of technology in enhancing logistics efficiency. Freightos and Gryn are tackling these challenges head-on, with Freightos processing over 200 million data sets monthly for air and ocean freight and Gryn enabling scope 3 emissions reporting aligned with ISO 14083 and the GLEC framework.

Five Ways to Make Logistics Data Actionable

Esch and Ritzmann outlined five key strategies to transform logistics data into a strategic asset. These approaches, rooted in their extensive experience, can help organizations streamline operations, reduce costs, and enhance sustainability.

1. Define a Clear Purpose for Your Data

Collecting data without a clear objective is inefficient. Ritzmann emphasized the need to align data collection with specific business goals, such as procurement optimization, sustainability reporting, or supplier performance management. For instance, Freightos Terminal enables shippers to benchmark rates and track market trends, while Gryn’s platform supports decarbonization by aligning with regulatory standards, such as the Greenhouse Gas Protocol. By focusing on purpose-driven data, companies can avoid wasting resources on metrics that are not utilized.

2. Prioritize Critical Data Sets

Not all data is equally valuable. Esch cited a study by a U.S. university, presented at an FNL freight forwarder event, which found that 80% of the data collected in procurement events goes unused. To avoid this, companies should identify critical data points, such as transit times, supplier ratings, or carbon emissions, and streamline collection processes. Freightos Enterprise streamlines this process by offering modules for procurement, market intelligence, and booking, ensuring that only relevant data is prioritized.

3. Ensure Data Quality and Consistency

Poor data quality undermines decision-making. Ritzmann highlighted common issues, such as inconsistent country codes, date formats, or missing weights, which AI can help address by cleaning and structuring the data. According to Gartner, poor data quality costs organizations an average $12.9 million annually. Freightos and Gryn leverage AI to harmonize data, ensuring accuracy for tasks like invoice verification, where Esch noted that nine out of ten invoices contain errors.

4. Connect Data Sources for Actionable Insights

Fragmented data sources hinder visibility. Esch advocated for integrating systems, such as benchmarking tools, visibility solutions, and sustainability platforms, to create a single source of truth. For example, Freightos integrates with real-time visibility providers to track shipments and validate supplier performance, while Gryn connects shipment data to sustainability metrics. This holistic approach enables real-time decision-making, such as issuing spot requests when market trends shift, as supported by Freightos’ procurement tools.

5. Measure and Communicate Success

Data is only valuable if it drives results. Ritzmann stressed the importance of measuring outcomes, such as whether booked volumes align with tender awards or if sustainability initiatives deliver promised carbon reductions. Gryn’s upcoming AI-based supply chain optimization tool, set to launch in September 2025, will provide recommendations for cost and carbon savings, accompanied by clear metrics to demonstrate success. Communicating these results through executive dashboards or shareable reports ensures stakeholder buy-in and drives continuous improvement.

The Role of AI in Logistics Data

AI is transforming logistics by enabling data cleansing, predictive analytics, and automated workflows. However, both speakers cautioned that AI’s effectiveness depends on high-quality data.

Ritzmann shared that Gryn’s next release will include an AI-based report and chart builder, allowing users to generate performance reports or hotspot analyses with simple prompts.

Freightos, meanwhile, utilizes AI to enhance its rate management capabilities, enabling shippers to make informed decisions about procurement.

However, Esch noted that reluctance to share data remains a barrier, underscoring the need for secure, private cloud solutions like those offered by Freightos and Gryn.

Data-Driven Logistics in 2025 and Beyond

The logistics industry is at a turning point, with regulatory changes such as the EU Data Act and e-invoicing laws mandating improved data sharing and transparency. These developments align with Freightos and Gryn’s mission to simplify data flows and empower organizations to act swiftly on market trends. As Esch noted, “Just start now. Whatever data you have can be improved over time.” This pragmatic approach, combined with advanced platforms, positions companies to navigate volatility and achieve long-term success.

By embracing these five strategies and leveraging platforms like Freightos and Gryn, logistics professionals can harness data as a powerful tool to enhance efficiency, sustainability, and cost savings. Start your data journey today and unlock the full potential of your supply chain.

Jude Abraham

Jude Abraham is Freightos’ Content Marketing Lead, a seasoned high-tech storyteller and marketing strategist who has created award-winning content for global brands. Off the clock, Jude revels in the complex flavors of spicy curries, savors the balanced notes of an Old Fashioned, and spends countless hours indulging his fascination with ancient esoteric books.

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The Boundary Between Software and the Physical Supply Chain Is Disappearing

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The New Logistics Advantage — Part 3 of 9

The old distinction between information technology and physical logistics is becoming harder to maintain. Software once sat above the operation: it planned, recorded, scheduled, and reported what happened in warehouses and transportation networks. Increasingly, computation is moving into the assets and processes themselves.

Warehouses now combine execution software with robotics, automated storage, machine vision, sensors, controls, and increasingly intelligent orchestration. Transportation networks are becoming more connected through vehicles, devices, infrastructure, telematics, and V2X concepts. Digital twins create dynamic representations of physical systems. AI interprets the resulting state and helps coordinate response.

This is not simply digitization. It is the formation of a cyber-physical logistics system in which the quality of the digital model increasingly determines how effectively the physical network can be controlled.

The Physical Network Is Becoming Machine-Readable

A physical system can be optimized more effectively when its state can be observed. Historically, logistics applications often inferred physical reality from transactional milestones. An order was assumed picked because a scan was recorded. A truck was considered in transit because a carrier sent a status message. A storage location was available because the WMS believed it was available.

As sensing becomes more granular, those proxies improve. The Autonomous Mobile Robots executive summary and Automated Storage and Retrieval Systems executive summary illustrate how equipment and software are becoming inseparable in modern fulfillment. AMRs report location and task state. AS/RS systems expose inventory and equipment state. Machine controls generate events continuously.

The consequence is larger than better dashboards. Once the physical operation becomes observable at a finer level, the organization can reason about flow, congestion, capacity, exceptions, and constraints closer to real time.

Software Becomes the Coordination Layer

This does not diminish the importance of the WMS. It increases it. The WMS executive summary shows why the category remains foundational: inventory, labor, workflows, receiving, replenishment, picking, and execution state still need an authoritative control layer.

What changes is the surrounding architecture. A modern warehouse may include conventional labor, AMRs, AS/RS, conveyor, robotics, parcel systems, yard operations, order management, and transportation interfaces. Each technology can perform well in isolation while the facility still underperforms because release logic, labor, dock capacity, automation, and carrier timing are not coordinated. The 2026 WMS Market Map is useful in this context because buyers increasingly need to evaluate providers not only on functional depth but also on extensibility, automation connectivity, data, intelligence, and fit with a broader execution architecture.

A useful test is whether new automation reduces operating latency or simply moves it. If a robot can move a tote in seconds but waits because upstream priorities are stale, the bottleneck has shifted from motion to decision. If automated storage increases density but replenishment logic cannot anticipate demand, physical capital is being constrained by digital coordination.

Transportation Is Following the Same Path

Transportation is becoming more computational as well. Connected vehicles, telematics, real-time location, digital freight networks, appointment systems, roadside infrastructure, and other signals create a denser picture of network state. The Connected Vehicles and V2X research extends the concept toward communication among vehicles, infrastructure, devices, and logistics platforms.

The important point is not that every truck becomes autonomous. It is that transportation becomes increasingly observable and coordinateable. A late arrival can inform dock planning before the truck reaches the facility. A weather or traffic event can affect route choice, customer promise, labor timing, or inventory allocation. A connected transportation system can become part of the same decision environment as the warehouse rather than a separate external process.

This is where the conventional transportation-versus-warehouse boundary starts to look artificial. A trailer waiting at a gate, a dock door waiting for labor, and inventory waiting for outbound capacity are all expressions of the same underlying problem: physical flow is being governed by decisions made across disconnected systems.

Digital Twins Turn Observation Into Experimentation

More observable operations create the foundation for richer digital representations. A digital twin moves the organization beyond monitoring toward simulation: what happens if inbound flow is delayed, a storage zone becomes constrained, a carrier rejects a load, labor availability changes, or order mix shifts?

That capability matters because the next stage of logistics optimization is not simply finding a mathematically better answer. It is understanding whether an answer remains feasible inside a physical system with bottlenecks, queues, capacity limits, equipment constraints, and human variability. A useful executive model has four layers: the physical layer of vehicles, facilities, inventory, automation, labor, and infrastructure; an observation layer of sensors, scans, telematics, and events; a decision layer of planning, optimization, AI, and simulation; and an execution layer of WMS, TMS, automation controls, workflows, and human action. Systems Engineering in Logistics is ultimately about designing those layers together rather than modernizing them independently.

The Executive Implication

Automation strategy should therefore be evaluated as architecture, not equipment procurement. Leaders should ask what operating state the enterprise will be able to observe, what decisions that new information enables, how decisions will reach execution, and whether the resulting system becomes easier or harder to manage as automation expands.

The strongest business case may come not from the isolated productivity of a new machine, sensor, or application but from the closed loop it completes. Better state information improves decisions. Better decisions improve coordination. Better coordination raises the productivity of physical assets already in place.

The boundary between software and the physical supply chain is disappearing because logistics is becoming a continuously sensed, modeled, decided, and executed system. The value will come from how tightly that loop is engineered, not from any single layer.

Explore the Related Logistics Viewpoints Research

AMR Executive Summary
AS/RS Executive Summary
WMS Executive Summary
2026 WMS Market Map
V2X and Digital Twins White Papers
Systems Engineering in Logistics
The New Architecture of Logistics

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Blue Yonder Shows the Value of Connecting Planning and Execution

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Blue Yonder’s position in supply chain software is increasingly defined by breadth. The company combines planning, transportation, warehousing, visibility, optimization, and decision intelligence within a common platform strategy, giving it a footprint that reaches from longer-horizon planning into day-to-day logistics execution.

That breadth matters because the dividing line between planning and execution continues to weaken. A useful decision intelligence layer cannot stop at identifying a demand shift, inventory imbalance, transportation delay, or warehouse constraint. The greater value comes when the system can understand the operational context, evaluate alternatives, and move an approved response into the systems where work is actually performed. Blue Yonder’s platform direction is built around reducing that distance between signal, decision, and action.

The company’s strengths are most visible in complex, multi-echelon environments where planning decisions interact continuously with transportation, fulfillment, and warehouse execution. Its combination of optimization, real-time visibility, multi-enterprise connectivity, and increasingly AI-driven workflows also illustrates why large supply chain suites are being evaluated less as collections of modules and more as operating architectures.

The tradeoff is familiar. Breadth can introduce implementation complexity, governance requirements, and a larger transformation footprint. The strategic question for buyers is therefore not simply how many capabilities reside on the platform, but whether those capabilities can be deployed in a way that materially improves decision velocity without creating unnecessary operational complexity.

That makes Blue Yonder especially useful to watch across several parts of the market. Logistics Viewpoints includes the company in its Supply Chain Decision Intelligence MarketMap, Transportation Management Systems MarketMap, Autonomous Exception Management MarketMap, and Warehouse Management Systems MarketMap, providing four different lenses on how the platform competes across intelligence and execution.

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Germany’s Machinery Slump Is a Warning for Industrial Supply Chains

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Germany’s manufacturing numbers look better until you examine what is actually generating them.

Real manufacturing orders increased 2.5 percent in July compared with June, according to Germany’s Federal Statistical Office. But remove large-scale orders and the direction reverses: orders fell 1.4 percent. The difference is extraordinary. Orders in “other transport equipment” — aircraft, ships, trains, and military vehicles — jumped 126.4 percent in a single month, while automotive orders fell 12.5 percent.

That is not a broad industrial recovery. It is a widening divergence inside one of the world’s most important manufacturing ecosystems.

For supply-chain executives, the more important question is not whether German manufacturing is rising or falling in aggregate. It is what happens to the supplier network while different parts of that industrial base move in opposite directions.

Germany may increasingly be experiencing two industrial cycles at once: a downturn across portions of its legacy manufacturing base and a reallocation of investment and capacity toward aerospace, defense, rail, and other capital-intensive sectors.

The supply chain that emerges from that adjustment may not be the same one that entered it.

Machinery Is More Than Another Industrial Indicator

The machinery sector deserves particular attention because capital-equipment demand tells us something about what manufacturers believe will happen next.

Companies buy machine tools, automation equipment, robotics, material-handling systems, production lines, and other capital equipment when they expect future production to justify those investments. When confidence weakens, many of those expenditures can be postponed. Existing machines run longer. Maintenance spending rises. Automation programs get stretched over additional budget cycles. Suppliers reduce inventories and labor while trying to preserve cash.

Germany’s mechanical and plant engineering sector is now experiencing that pressure directly. VDMA expects real machinery and equipment production to decline 2 percent in 2026, which would mark a fourth consecutive annual decline. Production during the first seven months of the year was already 4.1 percent below the comparable period in 2025.

Yet the same data contain the beginnings of a different story.

Price-adjusted machinery orders increased 5 percent during those first seven months, according to VDMA, with orders from countries outside the eurozone rising 14 percent. VDMA consequently expects real production to grow 3 percent in 2027.

That gap between current production and improving orders may be one of the most consequential signals in the data.

An industrial downturn forces companies to remove cost and capacity. A recovery forces them to restore it. Those processes are not symmetrical. A production line can be idled relatively quickly, but rehiring skilled workers, qualifying suppliers, restoring inventories, increasing component output, and recommissioning capacity can take considerably longer.

This is where an ordinary cyclical decline can become a supply-chain problem.

The Capacity Destruction Paradox

Every company in a downturn has an incentive to make rational decisions for itself. Reduce inventory. Delay capital spending. Consolidate suppliers. Close an underutilized facility. Eliminate marginal capacity. Extend payment terms. Lower headcount.

Collectively, however, those decisions can remove precisely the industrial capacity the network will need when demand returns.

That creates what I would call the capacity destruction paradox: the actions that help individual companies survive the bottom of a cycle can make the overall supply chain less capable of responding to the next upcycle.

Machinery suppliers are particularly exposed to this dynamic because their products sit upstream of future manufacturing capacity. Weak machinery demand does not just reflect weak current production; prolonged weakness can influence how much production capacity exists several years from now.

If machinery orders continue strengthening while production remains depressed, manufacturers will eventually have to convert those orders into actual equipment. At that point, the constraint may no longer be demand. It may be whether the industrial ecosystem retained enough skilled labor, component capacity, working capital, and supplier depth to respond.

Headline German Data Mask the Divergence

Germany’s broader manufacturing statistics reinforce the point.

The real stock of manufacturing orders increased 1.5 percent in July from June and stood 10.9 percent above July 2025. The backlog reached a new record, with a theoretical production range of nine months.

But Destatis explicitly attributes much of that record to other transport equipment, where aircraft, ships, trains, and military vehicles involve unusually large orders and long production cycles.

Without that sector, Germany’s manufacturing backlog remains well below its historic peak.

The internal differences are striking:

Other transport equipment backlogs increased 3.9 percent in July.

Machinery backlogs increased 0.8 percent.

Automotive backlogs fell 1.7 percent.

Industrial production declined 1.1 percent.

So there is no single German manufacturing cycle.

There are industries accumulating multiyear order books, industries beginning to see export orders improve, and industries still contracting. A shipyard working through years of orders has a completely different supply-chain problem from an automotive supplier operating with weak utilization and deteriorating access to capital.

The averages hide those differences. Supply chains do not operate on averages.

Automotive Is Where the Network Effect Gets Dangerous

Germany’s automotive sector illustrates why this matters beyond Germany.

An automotive OEM does not operate as an isolated manufacturer. Every assembly plant sits above multiple tiers of metals companies, electronics suppliers, semiconductor manufacturers, plastics companies, machine builders, automation providers, logistics companies, warehouses, tooling specialists, and highly specialized component manufacturers.

Volkswagen alone reports more than 63,000 direct supplier locations across 93 countries. That is only the visible first layer of an enormous network. Beneath those direct relationships are Tier 2, Tier 3, and still deeper suppliers that may serve multiple Tier 1 companies simultaneously.

That is where conventional supplier-risk analysis can become misleading.

The financially largest supplier is not necessarily the operationally most important supplier. A small Tier 3 company producing a specialized casting, sensor component, chemical formulation, tooling process, connector, or machine part can occupy a disproportionately important position in several bills of material.

Multiple Tier 1 suppliers may even depend upon the same sub-tier producer without the OEM having complete visibility into that concentration.

If that supplier exits the market during a prolonged downturn, the problem cannot necessarily be solved by issuing another purchase order.

The capability may have disappeared with it.

Financial Stress Can Become Operational Stress

The pressure on the European automotive supplier base is already visible.

Roland Berger’s 2026 automotive SME study notes that the German automotive industry has shed approximately 100,000 jobs since 2019. The study also describes tighter bank lending to automotive SMEs as lenders reassess industry risk, while almost 95 percent of surveyed suppliers expect significant consolidation during the next five years.

Consolidation by itself is not necessarily bad. Stronger suppliers can acquire weaker companies, eliminate redundant capacity, introduce capital, and create more competitive operations.

But consolidation also changes supply-network topology.

Two previously independent sources can suddenly become one corporate entity. Production can be rationalized into a single plant. Tooling can be relocated. Regional redundancy can disappear. A supplier acquired primarily for technology may discontinue lower-volume products that remain operationally important to existing customers.

For procurement organizations, that means supplier financial health cannot be separated from supply-network design.

Companies need to understand not just who supplies them, but which upstream facilities, processes, tools, materials, and sub-tier companies several of their suppliers have in common.

The risk is concentration that remains invisible until something fails.

Germany May Be Running Two Industrial Cycles at Once

This is why the debate over whether Germany is “deindustrializing” can obscure a more useful supply-chain question.

Industrial capability is not simply disappearing or expanding. It is being reallocated.

Aerospace, shipbuilding, rail, defense, automotive, machinery, chemicals, and other industrial sectors are experiencing very different demand environments. Capital, labor, engineering talent, supplier capacity, and logistics resources will follow those differences over time.

The result could be a German industrial network with a materially different shape.

Some capabilities will shrink. Others will expand. Some suppliers will consolidate. Some production will migrate geographically. Some companies will redirect capacity toward markets with stronger growth or more attractive economics. And some specialized capabilities may disappear because there was insufficient demand to support them through the trough.

For supply-chain leaders, that restructuring matters more than the semantic argument over what to call it.

What I Would Watch Next

The next several quarters should be evaluated through four connected indicators: machinery orders, actual industrial production, capacity utilization, and supplier financial health.

If machinery orders continue improving while production remains weak, a future production recovery may be forming beneath the current data. If utilization subsequently begins rising, pressure will migrate toward labor, components, working capital, logistics capacity, and lead times.

But there is another possibility.

Supplier consolidation and capacity reductions could move faster than demand recovery. In that case, manufacturers may enter the next growth cycle with a smaller and more concentrated supply network than the one they had before the downturn.

That is when yesterday’s excess capacity becomes tomorrow’s bottleneck.

For procurement and supply-chain organizations, the implication is straightforward. This is the time to:

map critical n-tier dependencies;

identify specialized capabilities that would be difficult to replace;

monitor financially vulnerable suppliers;

understand where apparent dual sourcing ultimately converges on a common upstream node; and

determine which pieces of the network deserve protection even when current volumes do not appear to justify it.

Germany’s industrial numbers are therefore telling us something more important than whether manufacturing grew or contracted in a particular month.

They are showing an industrial network being reconfigured in real time.

The companies that understand where capacity is disappearing — before demand returns — will be in a much better position when the cycle turns.

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