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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

Oliver Esch

June 12, 2025

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The recent World Procurement Congress brought together procurement leaders from across the globe, from Australia to North America, representing diverse industries and perspectives. As a participant, I had the opportunity to engage with CPOs and senior management, gaining valuable insights into current industry trends and organizational priorities. Here are my key takeaways from the event:

The Human Element Remains Essential in an AI-Driven World

While artificial intelligence dominated many discussions, there was a consensus that human skills remain irreplaceable. CPOs and senior management recognize that even the most sophisticated AI tools cannot be used effectively without the right people and skill sets.

“Human contracts are still done between humans,” was a sentiment echoed throughout the event. Despite technological advances, procurement organizations increasingly invest in finding employees with the right mindset and analytical capabilities to achieve their business objectives.

My learning is that employees are key for CPOs and senior management. While they recognize the importance of AI, they also know that this intelligence cannot be used properly without humans and without their employees. That is why investing in employees is more important—finding the right people with the right mindset to achieve targets.

The Evolving Skill Set of Procurement Professionals

Procurement skills have undergone a significant transformation in recent years. As procurement spending becomes more crucial to organizational success, companies are emphasizing the buying process more.

The analytical requirements have evolved dramatically. Ten years ago, buyers might simply compare quotes, but today’s procurement professionals must analyze:

Extensive data sets

Market volatility factors

Benchmarking information

Supplier performance metrics

Emerging trends

This shift has created demand for more analytical procurement professionals who can manage fewer, more trusted supplier relationships rather than handling numerous vendor interactions.

The skills of procurement and buyers are becoming increasingly different. Companies are caring much more about procurement and buying processes as spending becomes more crucial. Analytical skills are now more important than ever. With massive datasets behind decisions and external factors like volatility, benchmarking trends, supplier performance, and more, the procurement profession now requires a different skill set—more analytical, with deeper interactions with a limited number of trusted suppliers.

Partnership Over Pure Cost-Cutting

One of the most significant shifts in procurement strategy has been the move from pure cost-cutting to building flexible, resilient partnerships. This trend emerged mainly as a lesson from the COVID pandemic, when organizations discovered that strong supplier relationships were critical during capacity constraints.

Companies are more willing to invest in long-term partnerships built on trust and reliability. When capacity is limited, these partnerships prove invaluable—trusted suppliers will work harder to find solutions for valued partners. In contrast, transactional relationships often leave buyers without support during challenging market conditions.

I think partnership is a key element—a lesson from the last three or four years, especially during COVID. Openness to potentially invest a bit more in long-term partnerships with trust and reliability is more valued now than before. With good partnerships during times when capacity was limited, you still had an opportunity to manage your transportation. That’s why partnership has become a key element alongside transit time, supplier performance, and cost in identifying the right partners.

Technology as an Enabler of Better Decision-Making

The technology discussions at the Congress focused primarily on improving data visibility, visualization, and understanding. Procurement leaders are looking for tools that:

Simplify complex data

Provide visual representations of information

Enable quick access to insights (including through AI interfaces)

Help identify optimal solutions within short timeframes

The emphasis is on using technology to deliver immediate, actionable insights that procurement professionals can use in negotiations and strategic planning.

One of the key elements is bringing more visibility to different data, visualizing and simplifying data to help people understand what they’re using. While AI is essential, allowing you to talk to your laptop or phone to get results, the most crucial part is data and data visualization to get an engine that demonstrates the best solution quickly. It’s mainly about data, data visualization, and understanding different data to get immediate insights and understand which direction buyers and procurement should negotiate rates.

Sustainability Continues to Gain Momentum

Sustainability remains crucial for procurement leaders, though it is not as prominently featured as other topics. Organizations increasingly focus on reducing CO2 emissions and incorporating environmental factors into their procurement decisions.

Looking Ahead: Stability in Procurement Priorities

Despite constant market changes, the core priorities for procurement organizations have remained relatively stable. CPOs from major companies like Heineken and Diageo continue to focus on three key areas:

Cost management

Carbon reduction

Partnership development

This consistency provides procurement technology providers with a clear direction and ensures that solution development aligns with long-term market needs.

The procurement world isn’t so volatile that this year’s themes differ dramatically from last year’s. That’s an advantage—we know how to develop our products to meet market interest. Cost, carbon, and partnership are the key areas that CPOs are focusing on.

5 Key Things I Learned at the World Procurement Congress

Human expertise remains irreplaceable: Even with AI advancements, human analytical skills and relationship management are more crucial than ever.

Procurement is increasingly strategic: Companies view procurement as a cost center and a critical strategic function with significant impact.

Partnership trumps pure cost-cutting: Organizations that invest in trusted relationships with suppliers gain flexibility and resilience during market disruptions.

Data visualization is critical: Simplifying and visualizing complex data enables better and faster decision-making.

Employee investment pays dividends: Finding and developing talent with the right analytical mindset and skills is becoming a top priority for CPOs.

Frequently Asked Questions from the Event

During the Congress, several questions repeatedly emerged in discussions:

Q: How can we effectively balance AI implementation with human skills?
A: Focus on developing your team’s analytical capabilities using AI to handle data processing and pattern recognition. The most successful organizations view AI as an enhancement to human decision-making, not a replacement.

Q: What skills should procurement teams prioritize developing?
A: Analytical capabilities, data interpretation, relationship management, and strategic thinking are becoming essential. A technical understanding of supply chain systems is also increasingly valuable.

Q: How can we build resilient partnerships without sacrificing cost efficiency?
A: Look beyond immediate price points to total value, including reliability during disruptions. The cost of failure during capacity constraints often far exceeds modest premiums paid for trustworthy partnerships.

Q: What technologies are delivering the most value in procurement today?
A: Tools that enhance data visibility, provide benchmarking capabilities, and offer intuitive visualization of complex information are proving most valuable for strategic decision-making.

Q: How are leading organizations incorporating sustainability into procurement?
A: They’re making sustainability a core evaluation criterion alongside cost and performance, with increasing focus on measurable carbon reduction throughout the supply chain.

Final Thoughts

The World Procurement Congress reinforced that while technology adoption accelerates across the industry, the fundamentals of good procurement practice remain centered on human expertise, strong partnerships, and data-driven decision-making. Organizations that can balance technological innovation with investment in people and relationships will be best positioned to navigate the complexities of today’s supply chains.

Freightos is committed to supporting this balance by delivering solutions that enhance human capability through automation, visibility, and insight. Our platform combines data benchmarking, rate management, booking capabilities, and visibility tools in a single interface, designed not to replace procurement professionals but to empower them.

As we look toward the next year of transformation in logistics and sourcing, I invite you to reflect on how your organization is balancing technology innovation with human expertise.

Oliver Esch

Oliver brings 15+ years of logistics and supply chain expertise to the table. Before joining Freightos Procure (formerly SHIPSTA), he worked as a consultant, uncovering optimization potential in global supply chain operations for industry leaders. Now, he’s focused on delivering cutting-edge solutions to Fortune 1000 companies, helping them streamline both strategic and operational processes for maximum value.

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Last Chance: Join the Webinar on AI, Component Sourcing, and the Future of Procurement

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Electronic component sourcing is becoming one of the most important cost and risk challenges facing manufacturers.

Pricing remains opaque. Supplier quotes do not always reflect true market pricing. Internal purchase history may show what a company paid, but not whether that price was competitive.

At the same time, chips and components are increasingly tied to geopolitics, tariffs, AI infrastructure, defense demand, electrification, industrial automation, and supply chain resilience.

The webinar is tomorrow at 11 AM ET. Register now to join ARC Advisory Group’s discussion, The Hidden Cost of Component Sourcing — and How AI Is Fixing It, featuring Jim Frazer in conversation with Lytica CEO Martin Sendyk.

This is a practical conversation for procurement, supply chain, engineering, operations, and executive leaders who are trying to understand how component sourcing is changing.

Manufacturers need to control cost, protect supply, support product launches, and manage risk in a market where visibility is often limited. Overpayment can remain hidden. Component risk can appear too late. Engineering and procurement decisions can become locked in before teams have enough market intelligence to make the best sourcing choices.

Tomorrow’s webinar will examine why traditional approaches to component sourcing are under pressure and how manufacturers can use better intelligence to identify hidden cost, improve benchmarking, and manage sourcing risk more effectively.

Attendees will learn:

Why electronic component pricing remains difficult to benchmark

How hidden overpayment can persist inside normal procurement activity

Why supplier quotes, list prices, and internal history are not enough

How real transactional data can improve pricing visibility

Why geopolitics, AI demand, tariffs, electrification, and defense demand are changing the sourcing risk equation

How AI and sourcing intelligence can help procurement teams make better cost and risk decisions

The issue is no longer only whether a company can secure supply.

The issue is whether it can secure the right components, at the right price, with the right risk profile, early enough to influence the business outcome.

For many manufacturers, that requires a more transparent, data-driven, and intelligence-led sourcing model.

Register now for the ARC Advisory Group webinar with Jim Frazer and Lytica CEO Martin Sendyk before the session begins tomorrow at 11 AM ET.

Register for the Webinar

The Hidden Cost of Component Sourcing — and How AI Is Fixing It
Date: June 23, 2026
Time: 11:00 AM ET
Location: Online
Speakers: Jim Frazer, Vice President, ARC Advisory Group, and Martin Sendyk, CEO, Lytica

If your organization manages a significant electronic component spend, this webinar will help you understand how AI and transactional market data can expose hidden sourcing costs and turn procurement into a more proactive system of intelligence.

Register now to reserve your spot.

The post Last Chance: Join the Webinar on AI, Component Sourcing, and the Future of Procurement appeared first on Logistics Viewpoints.

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Weekly Supply Chain and Logsitics News Round Up (June 15th-18th 2026)

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Weekly Supply Chain And Logsitics News Round Up (june 15th 18th 2026)

This week in logistics, the industry faces a pivotal shift as Transportation Management Systems evolve into ‘decision intelligence’ hubs, moving beyond basic routing to become the core operating brain of the supply chain. Meanwhile, operational complexity reaches new heights with the massive logistical undertaking of the 2026 FIFA World Cup, even as trade tensions show signs of cooling following the European Parliament’s approval of a landmark EU-US tariff relief deal. From record-breaking automation at Nestlé’s new California hub to the fluctuating volatility of global air freight rates, these developments underscore a sector increasingly defined by high-tech integration and rapid adaptation to global market forces.

The Leading Supply Chain and Logistics Stories of the Week:

TMS Is Becoming Less of a Routing Tool and More of a Decision Intelligence Layer Beyond Execution

The role of the Transportation Management System (TMS) is undergoing a major paradigm shift. While traditional evaluations still focus heavily on execution-level metrics—like route optimization, automated tendering, and freight audit capabilities—these features have essentially become table stakes. Moving forward, the true strategic value of a TMS lies in its evolution from execution software to “transportation decision infrastructure.” Rather than just completing transactions, next-generation platforms serve as the continuous decision-making layer of the supply chain. By drawing data from across the entire network, integrating external market signals, and resolving multi-functional bottlenecks, modern TMS solutions are transitioning into the core operating brain that synchronizes movement, cost, and service levels in real time.

The Logistics Issue: The Supply Chains Behind the World Cup

While most fans focus entirely on the action on the pitch, supply chain professionals are watching what might be the most complex logistical undertaking in sporting history: the 2026 FIFA World Cup. Spanning three host nations—the United States, Canada, and Mexico—the sheer scale of the tournament requires moving more than twenty million pounds of equipment, coordinated across 5,000 vehicles and millions of square feet of warehouse space. The challenge isn’t just massive volume; it’s the absolute lack of tolerance for delay or error across highly regulated international borders. Industry experts point out that success hinges on establishing a unified ecosystem in which freight forwarders, customs officials, and vendors collaborate in real time. Crucial to this effort are standardized product identification and cloud-based labeling networks, which ensure that every critical piece of equipment, food shipment, and medical supply is fully traceable and compliant with differing regional mandates—proving that at this scale, elite collaboration is the only way to avoid catastrophic bottlenecks.

Transatlantic Trade Relief: European Parliament Greenlights EU-US Tariff

In a major relief to transatlantic supply chain operators, the European Parliament has officially voted to implement the long-awaited trade agreement with the United States. Under the newly approved legislation, the EU will eliminate tariffs on all American industrial goods and grant preferential market access to key U.S. agricultural and seafood shipments. In return, the U.S. has agreed to cap import tariffs on European products at 15%—effectively averting threatened 25% tariff hikes on European-built vehicles. Importantly for logistics planners, the deal incorporates a “defensive toolbox” to mitigate long-term trade volatility, including a sunset clause set for late 2029, a safeguard mechanism to protect EU markets from disruptive import surges, and strict conditions that allow the EU to suspend tariff preferences by the end of 2026 if the U.S. fails to lower existing duties on European steel and aluminum derivatives.

Nestlé Opens Its Largest and Most Technologically Advanced Distribution Center in the U.S.

Nestlé USA has officially unveiled its new 700,000-square-foot distribution hub in Arvin, California. Equipped with a $330 million price tag, the state-of-the-art facility represents a critical step in the company’s broader $25 billion U.S. infrastructure upgrade, emphasizing a pivot toward leaner, automation-first supply chain workflows. The Arvin facility houses the largest Automated Storage and Retrieval System (ASRS) in Nestlé’s global network, operating alongside laser-guided vehicles, automated crane systems, and layer-picking robotics. This build marks a major shift from retrofitting existing spaces to intentionally designing high-tech capabilities directly into greenfield logistics layouts from day one. Designed to mitigate peak-season labor bottlenecks, upskill the frontline workforce, and run on 100% renewable electricity as a zero-waste site, the facility showcases how global leaders are leveraging heavy automation to establish flexible, resilient distribution networks that protect margins against ongoing labor and capacity constraints.

Air Freight Spot Rates Spike 41% YoY in May, but Relief Is Expected Soon

Global air cargo spot rates surged by 41% year-over-year in May, averaging $3.40 per kilogram, driven by persistent geopolitical disruptions, carrier fuel surcharges, and localized demand booms like semiconductor and data center equipment shipments. According to Xeneta data, spot rates from Northeast and Southeast Asia to North America jumped nearly 40% compared to earlier this year. However, the pricing pressure isn’t uniform; transatlantic lanes from Europe to North America actually saw a 26% decline over the same period. For procurement teams battling these elevated costs, there is a glimmer of light on the horizon. Long-term contract rates appear to have peaked in April, and as carriers restore capacity and the market enters its traditional summer lull, analysts predict that year-over-year spot rate comparisons will finally begin to cool down, offering much-needed breathing room for shippers who have been relying on short-term contract extensions.

Song of the week:

The post Weekly Supply Chain and Logsitics News Round Up (June 15th-18th 2026) appeared first on Logistics Viewpoints.

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Why Octave’s Austin Event Matters: From Asset Lifecycle Software to Intelligence at Scale

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Octave Live OnTour Austin takes place at a consequential point in the evolution of the industrial software market. Asset-intensive organizations are under sustained pressure to improve capital project execution, asset reliability, operational resilience, safety, quality, cybersecurity, and workforce productivity. At the same time, they are being asked to make better use of data and apply AI in ways that are practical, governed, and operationally relevant.

This is the context in which Octave’s Austin event should be evaluated.

Octave, the software spin-off from Hexagon AB, brings together software assets across engineering, construction, geospatial intelligence, asset operations, quality, public safety, physical security, and industrial cybersecurity. Its Design, Build, Operate, and Protect framework provides a clear structure for organizing those capabilities around the industrial asset lifecycle.

However, the strategic significance of the event is not limited to Octave’s portfolio structure. The more important issue is what Octave’s positioning indicates about the broader direction of industrial software.

The market is shifting from digitized workflows toward intelligence at scale.

Industrial Software Is Moving Beyond Functional Digitization

For much of the past two decades, industrial software investment has centered on functional digitization. Engineering teams adopted design, modeling, analysis, and engineering information management tools. Construction teams deployed project controls and field execution systems. Operations teams invested in EAM, APM, optimization, and reliability applications. Quality, safety, physical security, and cybersecurity functions developed their own specialized technology environments.

These investments created meaningful value within individual domains. But they also reinforced a long-standing structural problem: industrial work is highly interconnected, while the supporting software environment often remains fragmented.

A design change can alter construction cost and schedule. Construction execution quality can affect commissioning performance. Poor handoff from construction to operations can increase maintenance burden. Maintenance backlog can elevate safety and compliance risk. A cybersecurity incident can become an operational disruption. A public safety event may require geospatial, security, asset, and operational context at the same time.

This is the gap that lifecycle intelligence seeks to address.

Lifecycle Intelligence Requires Context Across the Asset Lifecycle

Octave’s Design, Build, Operate, and Protect framework is meaningful because it reflects how industrial assets are planned, built, used, maintained, protected, and improved over time.

In the Design domain, Octave can address engineering, modeling, analysis, information management, and geospatial intelligence. In Build, the portfolio extends into construction, supply chain management, and project performance. In Operate, the focus expands to operations optimization, asset performance, enterprise asset management, quality, compliance, and risk. In Protect, Octave’s positioning includes public safety, physical security, and industrial cybersecurity.

Individually, these are established industrial software categories. Collectively, they suggest a broader strategic direction: the use of software to preserve, connect, and operationalize context across the asset lifecycle.

That is where the Austin event becomes important. Customers and partners should look for evidence that Octave is moving beyond portfolio aggregation toward a more integrated model of lifecycle intelligence.

Intelligence at Scale Depends on Integration, Data, and Workflow Relevance

The phrase “intelligence at scale” should be interpreted operationally, not rhetorically. In industrial environments, intelligence at scale means that software can connect relevant data, apply domain context, and support better decisions across complex workflows.

This requires more than analytics dashboards. It requires software that can help users understand the implications of decisions across functions. It also requires a data foundation that connects engineering data, project execution status, asset histories, maintenance records, geospatial information, quality events, safety incidents, and cybersecurity signals.

AI increases the importance of this foundation. AI capabilities will have limited enterprise value if they are disconnected from operational systems and industrial context. The more material opportunity is AI that is embedded in real workflows and supported by trusted domain data.

For Octave, the strategic question is whether its portfolio can support AI-enabled decision-making across the asset lifecycle, rather than isolated AI features within individual applications.

The Event Should Be Assessed as a Roadmap Signal

Buyers should treat Octave Live OnTour Austin as a roadmap signal.

The first area to assess is integration. Octave’s portfolio breadth creates potential value, but customers will need clarity on how the company intends to connect products and workflows over time. Important indicators include shared data models, workflow orchestration, user experience consistency, API strategy, and cross-domain analytics.

The second area is AI. Customers should listen for specific use cases, not general AI messaging. Relevant examples could include project risk identification, asset performance optimization, maintenance prioritization, quality exception management, safety response, cyber risk monitoring, or engineering decision support. The key issue is whether AI is being tied to operational outcomes.

The third area is ecosystem fit. Industrial organizations rarely standardize on a single vendor across the full technology landscape. Octave will need to clarify how its offerings interact with ERP, EAM, APM, MES, PLM, project controls, cybersecurity, and analytics environments. The value proposition must be additive without increasing architectural complexity.

The fourth area is sequencing. Broad portfolios require disciplined execution. A credible roadmap should identify where Octave will focus first, what integration steps matter most, and how customers should think about value realization over time.

Broader Market Implications

Octave’s Austin event matters because it reflects a larger shift in industrial software.

The next stage of the market will not be defined solely by applications that digitize individual workflows. It will be defined by platforms and architectures that connect operational context across functions. This does not mean every customer will consolidate around a single software suite. Industrial technology environments will remain heterogeneous. But the strategic requirement for connected data, workflow continuity, and decision support will continue to intensify.

AI will accelerate this trend. Effective AI depends on relevant context. If industrial data remains trapped in disconnected systems, AI will be limited to narrow productivity assistance. If data and workflows are connected, AI can support higher-value decisions involving risk, reliability, performance, safety, and resilience.

That is why lifecycle intelligence is becoming an important industrial software concept. It reflects the need to move from systems that record activity to systems that help organizations understand and act on operational complexity.

ARC Advisory Group Perspective

Octave has a credible opportunity to participate in this market transition. The company has meaningful software assets across multiple industrial domains, and its Design, Build, Operate, and Protect framework provides a practical way to organize the portfolio.

The central question is execution. Octave will need to demonstrate that its portfolio can become more than a set of adjacent capabilities. Customers will expect integration clarity, practical AI use cases, ecosystem openness, and a roadmap that connects near-term value to a longer-term lifecycle intelligence strategy.

For buyers, the Austin event should be used to evaluate roadmap direction and strategic fit. For partners, it should clarify Octave’s intended role in the industrial software ecosystem. For the broader market, it is another indication that industrial software is moving toward connected intelligence at scale.

The companies that define this next phase will not simply digitize industrial work. They will connect context across the asset lifecycle and convert that context into better decisions.

The post Why Octave’s Austin Event Matters: From Asset Lifecycle Software to Intelligence at Scale appeared first on Logistics Viewpoints.

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