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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

Oliver Esch

June 12, 2025

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The recent World Procurement Congress brought together procurement leaders from across the globe, from Australia to North America, representing diverse industries and perspectives. As a participant, I had the opportunity to engage with CPOs and senior management, gaining valuable insights into current industry trends and organizational priorities. Here are my key takeaways from the event:

The Human Element Remains Essential in an AI-Driven World

While artificial intelligence dominated many discussions, there was a consensus that human skills remain irreplaceable. CPOs and senior management recognize that even the most sophisticated AI tools cannot be used effectively without the right people and skill sets.

“Human contracts are still done between humans,” was a sentiment echoed throughout the event. Despite technological advances, procurement organizations increasingly invest in finding employees with the right mindset and analytical capabilities to achieve their business objectives.

My learning is that employees are key for CPOs and senior management. While they recognize the importance of AI, they also know that this intelligence cannot be used properly without humans and without their employees. That is why investing in employees is more important—finding the right people with the right mindset to achieve targets.

The Evolving Skill Set of Procurement Professionals

Procurement skills have undergone a significant transformation in recent years. As procurement spending becomes more crucial to organizational success, companies are emphasizing the buying process more.

The analytical requirements have evolved dramatically. Ten years ago, buyers might simply compare quotes, but today’s procurement professionals must analyze:

Extensive data sets

Market volatility factors

Benchmarking information

Supplier performance metrics

Emerging trends

This shift has created demand for more analytical procurement professionals who can manage fewer, more trusted supplier relationships rather than handling numerous vendor interactions.

The skills of procurement and buyers are becoming increasingly different. Companies are caring much more about procurement and buying processes as spending becomes more crucial. Analytical skills are now more important than ever. With massive datasets behind decisions and external factors like volatility, benchmarking trends, supplier performance, and more, the procurement profession now requires a different skill set—more analytical, with deeper interactions with a limited number of trusted suppliers.

Partnership Over Pure Cost-Cutting

One of the most significant shifts in procurement strategy has been the move from pure cost-cutting to building flexible, resilient partnerships. This trend emerged mainly as a lesson from the COVID pandemic, when organizations discovered that strong supplier relationships were critical during capacity constraints.

Companies are more willing to invest in long-term partnerships built on trust and reliability. When capacity is limited, these partnerships prove invaluable—trusted suppliers will work harder to find solutions for valued partners. In contrast, transactional relationships often leave buyers without support during challenging market conditions.

I think partnership is a key element—a lesson from the last three or four years, especially during COVID. Openness to potentially invest a bit more in long-term partnerships with trust and reliability is more valued now than before. With good partnerships during times when capacity was limited, you still had an opportunity to manage your transportation. That’s why partnership has become a key element alongside transit time, supplier performance, and cost in identifying the right partners.

Technology as an Enabler of Better Decision-Making

The technology discussions at the Congress focused primarily on improving data visibility, visualization, and understanding. Procurement leaders are looking for tools that:

Simplify complex data

Provide visual representations of information

Enable quick access to insights (including through AI interfaces)

Help identify optimal solutions within short timeframes

The emphasis is on using technology to deliver immediate, actionable insights that procurement professionals can use in negotiations and strategic planning.

One of the key elements is bringing more visibility to different data, visualizing and simplifying data to help people understand what they’re using. While AI is essential, allowing you to talk to your laptop or phone to get results, the most crucial part is data and data visualization to get an engine that demonstrates the best solution quickly. It’s mainly about data, data visualization, and understanding different data to get immediate insights and understand which direction buyers and procurement should negotiate rates.

Sustainability Continues to Gain Momentum

Sustainability remains crucial for procurement leaders, though it is not as prominently featured as other topics. Organizations increasingly focus on reducing CO2 emissions and incorporating environmental factors into their procurement decisions.

Looking Ahead: Stability in Procurement Priorities

Despite constant market changes, the core priorities for procurement organizations have remained relatively stable. CPOs from major companies like Heineken and Diageo continue to focus on three key areas:

Cost management

Carbon reduction

Partnership development

This consistency provides procurement technology providers with a clear direction and ensures that solution development aligns with long-term market needs.

The procurement world isn’t so volatile that this year’s themes differ dramatically from last year’s. That’s an advantage—we know how to develop our products to meet market interest. Cost, carbon, and partnership are the key areas that CPOs are focusing on.

5 Key Things I Learned at the World Procurement Congress

Human expertise remains irreplaceable: Even with AI advancements, human analytical skills and relationship management are more crucial than ever.

Procurement is increasingly strategic: Companies view procurement as a cost center and a critical strategic function with significant impact.

Partnership trumps pure cost-cutting: Organizations that invest in trusted relationships with suppliers gain flexibility and resilience during market disruptions.

Data visualization is critical: Simplifying and visualizing complex data enables better and faster decision-making.

Employee investment pays dividends: Finding and developing talent with the right analytical mindset and skills is becoming a top priority for CPOs.

Frequently Asked Questions from the Event

During the Congress, several questions repeatedly emerged in discussions:

Q: How can we effectively balance AI implementation with human skills?
A: Focus on developing your team’s analytical capabilities using AI to handle data processing and pattern recognition. The most successful organizations view AI as an enhancement to human decision-making, not a replacement.

Q: What skills should procurement teams prioritize developing?
A: Analytical capabilities, data interpretation, relationship management, and strategic thinking are becoming essential. A technical understanding of supply chain systems is also increasingly valuable.

Q: How can we build resilient partnerships without sacrificing cost efficiency?
A: Look beyond immediate price points to total value, including reliability during disruptions. The cost of failure during capacity constraints often far exceeds modest premiums paid for trustworthy partnerships.

Q: What technologies are delivering the most value in procurement today?
A: Tools that enhance data visibility, provide benchmarking capabilities, and offer intuitive visualization of complex information are proving most valuable for strategic decision-making.

Q: How are leading organizations incorporating sustainability into procurement?
A: They’re making sustainability a core evaluation criterion alongside cost and performance, with increasing focus on measurable carbon reduction throughout the supply chain.

Final Thoughts

The World Procurement Congress reinforced that while technology adoption accelerates across the industry, the fundamentals of good procurement practice remain centered on human expertise, strong partnerships, and data-driven decision-making. Organizations that can balance technological innovation with investment in people and relationships will be best positioned to navigate the complexities of today’s supply chains.

Freightos is committed to supporting this balance by delivering solutions that enhance human capability through automation, visibility, and insight. Our platform combines data benchmarking, rate management, booking capabilities, and visibility tools in a single interface, designed not to replace procurement professionals but to empower them.

As we look toward the next year of transformation in logistics and sourcing, I invite you to reflect on how your organization is balancing technology innovation with human expertise.

Oliver Esch

Oliver brings 15+ years of logistics and supply chain expertise to the table. Before joining Freightos Procure (formerly SHIPSTA), he worked as a consultant, uncovering optimization potential in global supply chain operations for industry leaders. Now, he’s focused on delivering cutting-edge solutions to Fortune 1000 companies, helping them streamline both strategic and operational processes for maximum value.

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The Boundary Between Software and the Physical Supply Chain Is Disappearing

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The New Logistics Advantage — Part 3 of 9

The old distinction between information technology and physical logistics is becoming harder to maintain. Software once sat above the operation: it planned, recorded, scheduled, and reported what happened in warehouses and transportation networks. Increasingly, computation is moving into the assets and processes themselves.

Warehouses now combine execution software with robotics, automated storage, machine vision, sensors, controls, and increasingly intelligent orchestration. Transportation networks are becoming more connected through vehicles, devices, infrastructure, telematics, and V2X concepts. Digital twins create dynamic representations of physical systems. AI interprets the resulting state and helps coordinate response.

This is not simply digitization. It is the formation of a cyber-physical logistics system in which the quality of the digital model increasingly determines how effectively the physical network can be controlled.

The Physical Network Is Becoming Machine-Readable

A physical system can be optimized more effectively when its state can be observed. Historically, logistics applications often inferred physical reality from transactional milestones. An order was assumed picked because a scan was recorded. A truck was considered in transit because a carrier sent a status message. A storage location was available because the WMS believed it was available.

As sensing becomes more granular, those proxies improve. The Autonomous Mobile Robots executive summary and Automated Storage and Retrieval Systems executive summary illustrate how equipment and software are becoming inseparable in modern fulfillment. AMRs report location and task state. AS/RS systems expose inventory and equipment state. Machine controls generate events continuously.

The consequence is larger than better dashboards. Once the physical operation becomes observable at a finer level, the organization can reason about flow, congestion, capacity, exceptions, and constraints closer to real time.

Software Becomes the Coordination Layer

This does not diminish the importance of the WMS. It increases it. The WMS executive summary shows why the category remains foundational: inventory, labor, workflows, receiving, replenishment, picking, and execution state still need an authoritative control layer.

What changes is the surrounding architecture. A modern warehouse may include conventional labor, AMRs, AS/RS, conveyor, robotics, parcel systems, yard operations, order management, and transportation interfaces. Each technology can perform well in isolation while the facility still underperforms because release logic, labor, dock capacity, automation, and carrier timing are not coordinated. The 2026 WMS Market Map is useful in this context because buyers increasingly need to evaluate providers not only on functional depth but also on extensibility, automation connectivity, data, intelligence, and fit with a broader execution architecture.

A useful test is whether new automation reduces operating latency or simply moves it. If a robot can move a tote in seconds but waits because upstream priorities are stale, the bottleneck has shifted from motion to decision. If automated storage increases density but replenishment logic cannot anticipate demand, physical capital is being constrained by digital coordination.

Transportation Is Following the Same Path

Transportation is becoming more computational as well. Connected vehicles, telematics, real-time location, digital freight networks, appointment systems, roadside infrastructure, and other signals create a denser picture of network state. The Connected Vehicles and V2X research extends the concept toward communication among vehicles, infrastructure, devices, and logistics platforms.

The important point is not that every truck becomes autonomous. It is that transportation becomes increasingly observable and coordinateable. A late arrival can inform dock planning before the truck reaches the facility. A weather or traffic event can affect route choice, customer promise, labor timing, or inventory allocation. A connected transportation system can become part of the same decision environment as the warehouse rather than a separate external process.

This is where the conventional transportation-versus-warehouse boundary starts to look artificial. A trailer waiting at a gate, a dock door waiting for labor, and inventory waiting for outbound capacity are all expressions of the same underlying problem: physical flow is being governed by decisions made across disconnected systems.

Digital Twins Turn Observation Into Experimentation

More observable operations create the foundation for richer digital representations. A digital twin moves the organization beyond monitoring toward simulation: what happens if inbound flow is delayed, a storage zone becomes constrained, a carrier rejects a load, labor availability changes, or order mix shifts?

That capability matters because the next stage of logistics optimization is not simply finding a mathematically better answer. It is understanding whether an answer remains feasible inside a physical system with bottlenecks, queues, capacity limits, equipment constraints, and human variability. A useful executive model has four layers: the physical layer of vehicles, facilities, inventory, automation, labor, and infrastructure; an observation layer of sensors, scans, telematics, and events; a decision layer of planning, optimization, AI, and simulation; and an execution layer of WMS, TMS, automation controls, workflows, and human action. Systems Engineering in Logistics is ultimately about designing those layers together rather than modernizing them independently.

The Executive Implication

Automation strategy should therefore be evaluated as architecture, not equipment procurement. Leaders should ask what operating state the enterprise will be able to observe, what decisions that new information enables, how decisions will reach execution, and whether the resulting system becomes easier or harder to manage as automation expands.

The strongest business case may come not from the isolated productivity of a new machine, sensor, or application but from the closed loop it completes. Better state information improves decisions. Better decisions improve coordination. Better coordination raises the productivity of physical assets already in place.

The boundary between software and the physical supply chain is disappearing because logistics is becoming a continuously sensed, modeled, decided, and executed system. The value will come from how tightly that loop is engineered, not from any single layer.

Explore the Related Logistics Viewpoints Research

AMR Executive Summary
AS/RS Executive Summary
WMS Executive Summary
2026 WMS Market Map
V2X and Digital Twins White Papers
Systems Engineering in Logistics
The New Architecture of Logistics

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Blue Yonder Shows the Value of Connecting Planning and Execution

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Blue Yonder’s position in supply chain software is increasingly defined by breadth. The company combines planning, transportation, warehousing, visibility, optimization, and decision intelligence within a common platform strategy, giving it a footprint that reaches from longer-horizon planning into day-to-day logistics execution.

That breadth matters because the dividing line between planning and execution continues to weaken. A useful decision intelligence layer cannot stop at identifying a demand shift, inventory imbalance, transportation delay, or warehouse constraint. The greater value comes when the system can understand the operational context, evaluate alternatives, and move an approved response into the systems where work is actually performed. Blue Yonder’s platform direction is built around reducing that distance between signal, decision, and action.

The company’s strengths are most visible in complex, multi-echelon environments where planning decisions interact continuously with transportation, fulfillment, and warehouse execution. Its combination of optimization, real-time visibility, multi-enterprise connectivity, and increasingly AI-driven workflows also illustrates why large supply chain suites are being evaluated less as collections of modules and more as operating architectures.

The tradeoff is familiar. Breadth can introduce implementation complexity, governance requirements, and a larger transformation footprint. The strategic question for buyers is therefore not simply how many capabilities reside on the platform, but whether those capabilities can be deployed in a way that materially improves decision velocity without creating unnecessary operational complexity.

That makes Blue Yonder especially useful to watch across several parts of the market. Logistics Viewpoints includes the company in its Supply Chain Decision Intelligence MarketMap, Transportation Management Systems MarketMap, Autonomous Exception Management MarketMap, and Warehouse Management Systems MarketMap, providing four different lenses on how the platform competes across intelligence and execution.

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Germany’s Machinery Slump Is a Warning for Industrial Supply Chains

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Germany’s manufacturing numbers look better until you examine what is actually generating them.

Real manufacturing orders increased 2.5 percent in July compared with June, according to Germany’s Federal Statistical Office. But remove large-scale orders and the direction reverses: orders fell 1.4 percent. The difference is extraordinary. Orders in “other transport equipment” — aircraft, ships, trains, and military vehicles — jumped 126.4 percent in a single month, while automotive orders fell 12.5 percent.

That is not a broad industrial recovery. It is a widening divergence inside one of the world’s most important manufacturing ecosystems.

For supply-chain executives, the more important question is not whether German manufacturing is rising or falling in aggregate. It is what happens to the supplier network while different parts of that industrial base move in opposite directions.

Germany may increasingly be experiencing two industrial cycles at once: a downturn across portions of its legacy manufacturing base and a reallocation of investment and capacity toward aerospace, defense, rail, and other capital-intensive sectors.

The supply chain that emerges from that adjustment may not be the same one that entered it.

Machinery Is More Than Another Industrial Indicator

The machinery sector deserves particular attention because capital-equipment demand tells us something about what manufacturers believe will happen next.

Companies buy machine tools, automation equipment, robotics, material-handling systems, production lines, and other capital equipment when they expect future production to justify those investments. When confidence weakens, many of those expenditures can be postponed. Existing machines run longer. Maintenance spending rises. Automation programs get stretched over additional budget cycles. Suppliers reduce inventories and labor while trying to preserve cash.

Germany’s mechanical and plant engineering sector is now experiencing that pressure directly. VDMA expects real machinery and equipment production to decline 2 percent in 2026, which would mark a fourth consecutive annual decline. Production during the first seven months of the year was already 4.1 percent below the comparable period in 2025.

Yet the same data contain the beginnings of a different story.

Price-adjusted machinery orders increased 5 percent during those first seven months, according to VDMA, with orders from countries outside the eurozone rising 14 percent. VDMA consequently expects real production to grow 3 percent in 2027.

That gap between current production and improving orders may be one of the most consequential signals in the data.

An industrial downturn forces companies to remove cost and capacity. A recovery forces them to restore it. Those processes are not symmetrical. A production line can be idled relatively quickly, but rehiring skilled workers, qualifying suppliers, restoring inventories, increasing component output, and recommissioning capacity can take considerably longer.

This is where an ordinary cyclical decline can become a supply-chain problem.

The Capacity Destruction Paradox

Every company in a downturn has an incentive to make rational decisions for itself. Reduce inventory. Delay capital spending. Consolidate suppliers. Close an underutilized facility. Eliminate marginal capacity. Extend payment terms. Lower headcount.

Collectively, however, those decisions can remove precisely the industrial capacity the network will need when demand returns.

That creates what I would call the capacity destruction paradox: the actions that help individual companies survive the bottom of a cycle can make the overall supply chain less capable of responding to the next upcycle.

Machinery suppliers are particularly exposed to this dynamic because their products sit upstream of future manufacturing capacity. Weak machinery demand does not just reflect weak current production; prolonged weakness can influence how much production capacity exists several years from now.

If machinery orders continue strengthening while production remains depressed, manufacturers will eventually have to convert those orders into actual equipment. At that point, the constraint may no longer be demand. It may be whether the industrial ecosystem retained enough skilled labor, component capacity, working capital, and supplier depth to respond.

Headline German Data Mask the Divergence

Germany’s broader manufacturing statistics reinforce the point.

The real stock of manufacturing orders increased 1.5 percent in July from June and stood 10.9 percent above July 2025. The backlog reached a new record, with a theoretical production range of nine months.

But Destatis explicitly attributes much of that record to other transport equipment, where aircraft, ships, trains, and military vehicles involve unusually large orders and long production cycles.

Without that sector, Germany’s manufacturing backlog remains well below its historic peak.

The internal differences are striking:

Other transport equipment backlogs increased 3.9 percent in July.

Machinery backlogs increased 0.8 percent.

Automotive backlogs fell 1.7 percent.

Industrial production declined 1.1 percent.

So there is no single German manufacturing cycle.

There are industries accumulating multiyear order books, industries beginning to see export orders improve, and industries still contracting. A shipyard working through years of orders has a completely different supply-chain problem from an automotive supplier operating with weak utilization and deteriorating access to capital.

The averages hide those differences. Supply chains do not operate on averages.

Automotive Is Where the Network Effect Gets Dangerous

Germany’s automotive sector illustrates why this matters beyond Germany.

An automotive OEM does not operate as an isolated manufacturer. Every assembly plant sits above multiple tiers of metals companies, electronics suppliers, semiconductor manufacturers, plastics companies, machine builders, automation providers, logistics companies, warehouses, tooling specialists, and highly specialized component manufacturers.

Volkswagen alone reports more than 63,000 direct supplier locations across 93 countries. That is only the visible first layer of an enormous network. Beneath those direct relationships are Tier 2, Tier 3, and still deeper suppliers that may serve multiple Tier 1 companies simultaneously.

That is where conventional supplier-risk analysis can become misleading.

The financially largest supplier is not necessarily the operationally most important supplier. A small Tier 3 company producing a specialized casting, sensor component, chemical formulation, tooling process, connector, or machine part can occupy a disproportionately important position in several bills of material.

Multiple Tier 1 suppliers may even depend upon the same sub-tier producer without the OEM having complete visibility into that concentration.

If that supplier exits the market during a prolonged downturn, the problem cannot necessarily be solved by issuing another purchase order.

The capability may have disappeared with it.

Financial Stress Can Become Operational Stress

The pressure on the European automotive supplier base is already visible.

Roland Berger’s 2026 automotive SME study notes that the German automotive industry has shed approximately 100,000 jobs since 2019. The study also describes tighter bank lending to automotive SMEs as lenders reassess industry risk, while almost 95 percent of surveyed suppliers expect significant consolidation during the next five years.

Consolidation by itself is not necessarily bad. Stronger suppliers can acquire weaker companies, eliminate redundant capacity, introduce capital, and create more competitive operations.

But consolidation also changes supply-network topology.

Two previously independent sources can suddenly become one corporate entity. Production can be rationalized into a single plant. Tooling can be relocated. Regional redundancy can disappear. A supplier acquired primarily for technology may discontinue lower-volume products that remain operationally important to existing customers.

For procurement organizations, that means supplier financial health cannot be separated from supply-network design.

Companies need to understand not just who supplies them, but which upstream facilities, processes, tools, materials, and sub-tier companies several of their suppliers have in common.

The risk is concentration that remains invisible until something fails.

Germany May Be Running Two Industrial Cycles at Once

This is why the debate over whether Germany is “deindustrializing” can obscure a more useful supply-chain question.

Industrial capability is not simply disappearing or expanding. It is being reallocated.

Aerospace, shipbuilding, rail, defense, automotive, machinery, chemicals, and other industrial sectors are experiencing very different demand environments. Capital, labor, engineering talent, supplier capacity, and logistics resources will follow those differences over time.

The result could be a German industrial network with a materially different shape.

Some capabilities will shrink. Others will expand. Some suppliers will consolidate. Some production will migrate geographically. Some companies will redirect capacity toward markets with stronger growth or more attractive economics. And some specialized capabilities may disappear because there was insufficient demand to support them through the trough.

For supply-chain leaders, that restructuring matters more than the semantic argument over what to call it.

What I Would Watch Next

The next several quarters should be evaluated through four connected indicators: machinery orders, actual industrial production, capacity utilization, and supplier financial health.

If machinery orders continue improving while production remains weak, a future production recovery may be forming beneath the current data. If utilization subsequently begins rising, pressure will migrate toward labor, components, working capital, logistics capacity, and lead times.

But there is another possibility.

Supplier consolidation and capacity reductions could move faster than demand recovery. In that case, manufacturers may enter the next growth cycle with a smaller and more concentrated supply network than the one they had before the downturn.

That is when yesterday’s excess capacity becomes tomorrow’s bottleneck.

For procurement and supply-chain organizations, the implication is straightforward. This is the time to:

map critical n-tier dependencies;

identify specialized capabilities that would be difficult to replace;

monitor financially vulnerable suppliers;

understand where apparent dual sourcing ultimately converges on a common upstream node; and

determine which pieces of the network deserve protection even when current volumes do not appear to justify it.

Germany’s industrial numbers are therefore telling us something more important than whether manufacturing grew or contracted in a particular month.

They are showing an industrial network being reconfigured in real time.

The companies that understand where capacity is disappearing — before demand returns — will be in a much better position when the cycle turns.

The post Germany’s Machinery Slump Is a Warning for Industrial Supply Chains appeared first on Logistics Viewpoints.

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