Connect with us

Non classé

Trump Tariffs: The Importer Perspective Halfway Through the 90-Day Trade Pause

Published

on

Trump Tariffs: The Importer Perspective Halfway Through the 90-Day Trade Pause

A May Freightos survey of small and midsize US importers explores the impact of the tariffs on business sentiment, Memorial Day sales, and more.

May 22, 2025

Blog

The much-needed 90-day general tariff reprieve that President Trump announced on April 9th is already half spent, while the 90-day China reprieve, announced on May 12, still has until early August.

The paused on the China tariffs reduced duties from 145% to a still-high 30% on most products, leaving importers until August 14 in what has now become a normal state of wariness and confusion.

So yes, a breather, but one inhaled at sprint pace.

Small-business sentiment

In mid-May, Freightos surveyed more than a hundred small and midsize U.S. importers to gauge how they’re coping with the Trump tariffs impact. The results paint a picture of businesses stretched to the end:

80% feel as worried or more worried than in April, even with the 90-day China-US pause.

42% report a “perfect” 10/10 on a scale of how disruptive the tariffs have been, with an average rating of 7.5/10.

Nearly a third are actively considering U.S. sourcing (but for now, it’s only a consideration, with only 6% having shifted production)

Screenshot

Of course, for many, even the 90 day delay isn’t much of a reprieve:

As Judah Levine, head of research at Freightos, shared in a recent webinar:

“Thirty-percent U.S. tariffs on Chinese goods are still higher than anything we saw in the first Trump term—and they now cover 100% of exports.”

Responding to the survey, one small business owner called the duties “an existential threat,” while another admitted being just “upside-down on a few deals.”

Screenshot

Anxiety isn’t easing; it’s calcifying.

Bullwhip in real time

Even a dream resolution for many of these importers, in which all the tariffs simply disappear, would still mean rough months ahead.

April’s pause in China bookings starved sailing schedules, with carriers cutting one in every five sailings. The May rebound is now forcing those same lines to chase equipment and reopen services, a classic bullwhip that threatens summer congestion.

As many businesses experienced during COVID, bullwhip effects basically mean that supply chain shocks don’t just resolve, instead frequently leading to reverberating echos of progressively smaller supply and demand imbalances.

Main-street coping with Trump Tariffs

Businesses have not been complacent.

Fifteen percent have switched suppliers and some 30% are contemplating reshoring to the US. In reality, however, only a handful of companies have shifted production back to the US (7%). This may be the uncertainty of what the tariff policy will be or how long it will last, making businesses hesitant to invest in big strategic changes.

In the meantime, contending with the shipments that were delayed prior to the tariff delay is top of mind.

About half of these businesses (47%) froze their imports during the tariffs, resulting in many now fast-tracking holiday orders that may face higher tariffs in mid-August. This could bolster freight rates.

Screenshot

Many importers are now reviewing their import duty calculations to understand the full impact of both current and potential future rates. At the same time, a quarter of SMB importers (26%) front-loaded shipments (ie accelerated shipments to ensure they reached the US prior to the the tariff roll out), creating enough of a buffer that they don’t need to ship goods as urgently.

Muted Memorial Day Tariff Impact

One positive take is that it appears, for now, that the businesses do not believe the tariff impacts have trickled down to consumer spending. Businesses believed that Memorial Day sales would remain mostly intact – the average impact score was 4.3/10 with about one-third describing the tariffs are potentially being highly disruptive to holiday sales.

Screenshot

The Bottom Line of the Tariff Freeze

The pause buys time, not clarity. Without a stable playbook, SMB importers will keep pivoting—each pivot sending fresh ripples through an already-stressed supply chain. For companies that rely on shipping from China to the USA, this uncertainty makes planning exceptionally difficult. As one importer put it:

“[There is] no way to plan ahead. With daily changes and confusion—we couldn’t know what would happen next and what we should do about pricing.”

Small Business responding to May survey

FAQ: Quick Answers About the Trump Tariffs Pause

Q: What happens after the 90-day tariff pause expires?
A: After August 14, tariffs on Chinese goods are scheduled to return to 145% from the current 30% rate, unless further policy changes are announced.

Q: How are small businesses adapting to the current tariff situation?
A: According to the recent Freightos survey of 109 small business importers, 15% have switched suppliers, 30% are considering reshoring to the US, though only 7% have actually shifted production domestically, and some 48% are accelerating shipments as a result of the temporary reprieve.

Q: Are the current tariffs affecting consumer prices?
A: While businesses report significant disruption (7.5/10 average impact rating), most don’t anticipate major effects on consumer Memorial Day spending.

Eytan Buchman

CMO, Freightos Group

Eytan Buchman loves freight so much he shouts out container sizes while he walks around. He’s obsessed with marketing, data storytelling (it’s a thing!) and bakes really good cookies. He’s the Chief Marketing Officer at the Freightos Group, which runs Freightos, the world’s leading online freight marketplace, and WebCargo, the digital network connecting logistics providers with airlines and ocean liners. When he’s not thinking about pallets, he hosts the Marketers in Capes podcast, and consults to a number of startups and nonprofits. He still likes Minidisc players and has never skied. Ever.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post Trump Tariffs: The Importer Perspective Halfway Through the 90-Day Trade Pause appeared first on Freightos.

Continue Reading

Non classé

Can Real-Time Voice Translation Improve Warehouse Productivity and Employee Engagement?

Published

on

By

Can Real Time Voice Translation Improve Warehouse Productivity And Employee Engagement?

Labor shortages remain one of the most persistent challenges facing warehouse operators. Yet an often-overlooked issue sits beneath the labor discussion: communication. Modern distribution centers frequently employ associates who speak a variety of languages. While workforce diversity is a strength, language barriers can create delays, safety risks, training challenges, and unnecessary dependence on a small number of bilingual employees.

This challenge is becoming increasingly relevant across North America. Distribution centers routinely employ associates representing multiple linguistic backgrounds. As labor shortages persist, operators are focusing less on hiring workers who speak a common language and more on ensuring communication systems can accommodate workforce diversity. Technology that bridges language gaps can therefore expand the labor pool while improving workforce effectiveness.

Historically, many operations have relied on supervisors or bilingual associates to bridge communication gaps. The problem is that those employees are frequently pulled away from their primary responsibilities to interpret instructions, explain process changes, or translate safety information. In a high-velocity warehouse environment, those interruptions create hidden productivity losses.

Recent advances in real-time voice translation technology are changing this dynamic. Solutions such as Relay’s TeamTranslate allow workers to communicate in their preferred language while messages are translated and delivered to others in near real time.

Consider a common warehouse scenario. A distribution center employs workers who primarily speak English, Spanish, and Vietnamese. During a shift startup meeting, supervisors must communicate labor priorities, inventory issues, quality concerns, and safety reminders. Without automated translation tools, information often flows through a bilingual intermediary. Even when translation is accurate, the process consumes time and introduces opportunities for misunderstanding.

With real-time translation, every worker can hear instructions in a familiar language. Communication becomes direct rather than dependent on an interpreter. Managers spend less time repeating instructions, and bilingual associates remain focused on their assigned tasks instead of serving as unofficial translators.

Relay highlights examples from warehouse operations where managers reported stronger understanding between English- and Spanish-speaking associates after implementing translation capabilities. Improved understanding contributed to better alignment and higher production levels.

The ROI opportunity can be meaningful. Consider a 200-person distribution center operating two shifts. If five supervisors each spend fifteen minutes per day locating a bilingual employee to translate instructions, answer questions, or communicate process changes, the facility loses more than 625 supervisory hours annually. At a fully burdened labor cost of $40 per hour, that represents approximately $25,000 in indirect labor costs before accounting for throughput improvements, reduced errors, and fewer delays.

The impact extends beyond productivity. Safety is another significant consideration. Warehouses depend on clear communication for forklift traffic management, hazardous material handling, evacuation procedures, and incident reporting. When critical messages are misunderstood because of language barriers, the consequences can be serious.

Training and onboarding may benefit as well. New employees often face a steep learning curve. Translation-enabled communication allows new hires to learn in their preferred language, potentially reducing training time while increasing confidence.

An emerging category of frontline communication technology is focused on solving these challenges. Vendors such as Relay, Zebra Workforce Connect, Microsoft Teams Walkie Talkie, Theatro, Honeywell Voice, and WorkJam are expanding communication capabilities for deskless workers. Historically, many solutions focused on push-to-talk communication or task management. AI-powered language translation introduces a new capability by directly addressing communication friction between workers.

Perhaps the most interesting impact is cultural rather than operational. Many warehouses consist of diverse teams that work side by side every day but communicate primarily within their own language groups. Technology that allows people to communicate naturally can help create a more inclusive workplace. Employees become more comfortable asking questions, sharing ideas, and participating in team discussions.

This matters because engagement and retention are increasingly strategic priorities. Employees who feel heard and understood are more likely to contribute, collaborate, and remain with an organization.

Takeaway and Market Outlook

For years, warehouse automation investments have focused primarily on moving products more efficiently. Robots, ASRS systems, autonomous mobile robots, and warehouse software have targeted improvements in material flow. Yet communication remains one of the least automated processes within many facilities.

Real-time voice translation represents an interesting shift because it focuses on people rather than equipment. By reducing dependence on bilingual intermediaries, organizations can improve productivity, accelerate onboarding, strengthen safety compliance, and create a more inclusive work environment.

Looking ahead, AI-enabled communication tools are likely to become increasingly common across warehouse and manufacturing environments. Facilities have spent decades optimizing the movement of inventory. The next frontier may be optimizing the flow of information between workers. If technologies such as real-time voice translation continue to demonstrate measurable workforce and operational benefits, they could become a standard component of the digital warehouse technology stack.

The post Can Real-Time Voice Translation Improve Warehouse Productivity and Employee Engagement? appeared first on Logistics Viewpoints.

Continue Reading

Non classé

Blue Yonder Is Redesigning Supply Chain Software Around Decisions, Not Screens

Published

on

By

Blue Yonder is rethinking how users interact with supply chain applications as artificial intelligence takes on a larger role in planning and execution.

During a recent analyst briefing, Blue Yonder Chief Design Officer Nunzio Esposito outlined the company’s effort to move away from traditional application navigation and toward a more decision-centric model. The company is bringing together AI agents, recommendations, workflows, mobile capabilities, and collaboration tools through what it calls Blue Yonder Orchestrator.

The objective is to reduce the amount of manual navigation and repetitive interaction required from users. Instead of moving through multiple screens to find information and determine what requires attention, Blue Yonder wants its applications to surface the relevant information, recommendations, and decisions more directly.

The broader idea is that users should spend less time operating the mechanics of enterprise software and more time making higher-value decisions.

From Navigation to Orchestration

At the center of the strategy is Blue Yonder Orchestrator, which the company describes as a harness for creating a more coherent experience across its cognitive applications.

Orchestrator can use context including the business process, the user’s role and policies, and the situation in which the application is being accessed. Blue Yonder says this allows the system to determine what information should be presented, who may need to be involved, and what decision may need to be made.

This also affects the role of the traditional dashboard. Esposito described Blue Yonder’s briefing capability as a more intelligent version of a dashboard, with the objective of bringing users into the process when a higher-value judgment is required while allowing lower-level tasks to be handled by agents.

Blue Yonder is also consolidating functions including search, lookup, favorites, navigation, and interaction with agents into a more centralized access point. The company says this can reduce duplication in the interface while giving users a more consistent way to access different capabilities.

The system can also use information such as frequency of use, previous activity, and user-journey patterns to determine what is presented to the operator. According to Blue Yonder, those interactions feed back into its context graph and help Orchestrator respond more dynamically.

Extending the Experience Beyond a Single Application

Blue Yonder’s vision also extends beyond the desktop application.

Esposito said the company wants its capabilities and intelligence to be accessible wherever the user is working, including desktop systems, phones, voice-enabled environments, industrial warehouse devices, and potentially wearables. The company’s goal is to maintain continuity as users move among those environments.

That approach is already visible in Microsoft Teams. Blue Yonder has made some of its domain-agent capabilities available through Teams, allowing users to perform lookups and engage with Blue Yonder intelligence without necessarily returning to the application itself.

In logistics, Esposito pointed specifically to the logistics operations agent being available in Microsoft Teams. He described a scenario in which a procurement manager could ask about current activity and outstanding issues while remaining in Teams rather than moving back into the underlying logistics application.

This supports one of the central themes of the briefing: Blue Yonder does not believe its intelligence should be limited to a single application surface.

Warehouse Applications Put the Strategy Into Practice

The warehouse is one area where Blue Yonder has already applied this design approach.

The company has developed two role-specific mobile applications, one for warehouse operators and another for warehouse supervisors. The applications were developed using Blue Yonder’s mobile studio and were designed with industrial devices in mind.

Esposito said the warehouse effort focused on reducing clicks, maintaining application performance, and helping workers complete tasks more efficiently. Blue Yonder has also been examining measures including decision time and speed to completion as it evaluates these experiences.

The company is also introducing what it calls a decision-based workflow, or workbook. The concept is intended to give users a view of the jobs and tasks that need to be completed, while also providing context around who may be involved and where the work stands. Blue Yonder says the approach is intended to reduce cognitive load and improve collaboration.

For warehouse technology users, the relevance is fairly direct. Small reductions in clicks, navigation, or decision time can become meaningful when those interactions are repeated throughout a shift.

That is an LV interpretation rather than a specific Blue Yonder claim, but it helps explain why application design can have an operational impact in a warehouse environment.

Generative Interfaces and Cognitive Coaching

Blue Yonder is also developing concepts that go beyond simplifying existing interfaces.

One of those is the generative user interface. Esposito described a future in which interfaces could be curated more dynamically based on the information and situation at hand rather than remaining completely fixed.

The company is also developing what it calls Cognitive Coach. Blue Yonder is using information about what a user needs to do, how that user makes decisions, and who the user collaborates with to explore more personalized in-context assistance.

Esposito connected this effort to the broader issue of AI adoption and role transformation. He argued that companies need to think not only about the technology itself, but also about how jobs change as more activities are handled by agents.

Blue Yonder’s objective is to make that transition less disruptive by reducing the amount of change management required as users move from current ways of working toward more AI-assisted processes.

Managing AI Models and Consumption

The briefing also addressed how Blue Yonder manages different AI models.

Esposito said the company selects different models for different activities and can orchestrate multiple models based on the task being performed. He also noted that cost is one of the factors considered in that orchestration.

Blue Yonder is introducing a capability called Mission Hub that provides visibility into areas including the roles in the system, policies and entitlements, GenAI consumption, and which models and agents are being activated. The company said the capability will also help users understand the infrastructure cost associated with that activity.

Through GenAI Studio, customers can also choose models and establish limits or boundaries around their use. Esposito said customers are not limited to Blue Yonder automatically orchestrating those decisions for them.

This introduces a practical layer to the agentic AI discussion. As AI usage expands inside enterprise applications, customers will need visibility into which models and agents are being used and what that consumption costs.

That conclusion is analytical, but it follows directly from the capabilities Blue Yonder described.

The Larger Shift

The most important theme in the briefing was not a single application or interface feature. It was the way Blue Yonder believes the relationship between the user and the application is changing.

The company is trying to reduce manual navigation, surface decisions more directly, and allow agents to handle more of the lower-level activity surrounding those decisions. At the same time, Blue Yonder is extending those interactions across devices and collaboration environments rather than assuming that all work will take place inside one application.

Some of these capabilities are already available, while others remain in development. The company’s December releases, continued work on Cognitive Coach, and generative-interface efforts will provide additional evidence of how far this model can move from concept into day-to-day supply chain operations.

The direction, however, is clear. Blue Yonder is designing its applications around a future in which the user spends less time navigating software and more time deciding what needs attention, what can be delegated, and what action should come next.

The post Blue Yonder Is Redesigning Supply Chain Software Around Decisions, Not Screens appeared first on Logistics Viewpoints.

Continue Reading

Non classé

Supply Chain Risk Management Is Moving From Alert Generation to Operational Response

Published

on

By

Executive thesis. Supply-chain risk management is moving from signal accumulation to consequence management. More alerts are not an advantage if the enterprise cannot map them to actual products, suppliers, sites, lanes, inventory, customers, or revenue.

Risk teams do not need more undifferentiated alerts

Supply chain risk platforms have become capable of collecting external signals about weather, geopolitics, suppliers, cyber events, infrastructure, finance, and other disruption sources. The challenge is that awareness does not equal response. A long queue of alerts can overwhelm the organization unless the system can determine which events intersect with real operational exposure.

Exposure mapping creates relevance

A disruption becomes actionable when it can be mapped to suppliers, sites, products, materials, lanes, customers, inventory, revenue, or service commitments. That requires multi-tier relationship data and a clear understanding of dependencies. Without that context, the enterprise may know that an event occurred but still lack a defensible answer to the question: what does this mean for us?

Prioritization should be consequence-based

Risk scoring is most effective when it helps allocate scarce attention. As a result, considering probability, exposure, time horizon, substitution options, inventory, capacity, and customer impact rather than relying on event severity alone. The same storm, port closure, or supplier issue can be immaterial to one business flow and critical to another.

Mitigation needs workflow and ownership

Once material risk is identified, the platform should support the response: investigate, validate, assign an owner, evaluate alternatives, obtain approval, execute mitigation, and track closure. Otherwise the risk platform becomes a notification system whose output has to be managed in separate tools. The value lies in shortening the path from detection to controlled action.

Scenario capability turns awareness into preparedness

Risk management improves when the organization can model alternatives before a disruption occurs. Alternate suppliers, substitute materials, inventory buffers, routes, capacity, and manual fallback can be evaluated and exercised in advance. That turns risk technology from a monitoring layer into part of the operating model for resilience.

The Logistics Viewpoints Supply Chain Risk Management Software: Buyer’s Guide evaluates external intelligence, multi-tier mapping, dependency and exposure analysis, mitigation workflow, scenarios, integrations, and alert quality as parts of one response system.

Executive implication

Risk technology should be evaluated by its ability to establish exposure, prioritize consequence, assign ownership, and accelerate executable mitigation.

Go deeper: provides the durable buyer, architecture, and implementation reference for this topic. Risk, Resilience & Security connects this analysis to the broader Logistics Viewpoints research architecture.

Related Logistics Viewpoints research

Best Practices in Supplier Risk Management

Go Deeper

Read the full Supply Chain Risk Management Software: Buyer’s Guide.

Explore the broader Risk, Resilience & Security domain for related Logistics Viewpoints research and analysis.

The post Supply Chain Risk Management Is Moving From Alert Generation to Operational Response appeared first on Logistics Viewpoints.

Continue Reading

Trending