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Winning the Race, Fleet Feet Implements Autonomous Mobile Robots

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Winning The Race, Fleet Feet Implements Autonomous Mobile Robots

Fleet Feet is the largest franchisor of retailer specialty stores focused on providing premium service for runners, walkers, and fitness enthusiasts of all abilities. To improve their operations, they installed autonomous mobile robots in their warehouse.

According to a survey of 250 global companies by the consulting firm McKinsey, 91% of shippers and 75% of logistics service providers have implemented a warehouse management system. In contrast, autonomous mobile robots have been implemented in less than 8% of US warehouses.

When new industrial technology emerges, it is large companies that implement them first. There is a lag before smaller companies begin to implement the technology. Fleet Feet is a smaller company. They run a 75,000-square-foot distribution center. AMRs are much more commonly implemented in warehouses of over 250,000 square feet.

Further, where large warehouses may employ hundreds of pickers, Fleet Feet had fewer than 20. A big part of the value proposition for AMRs is improved picking efficiency. Can a warehouse with so few pickers get good payback from AMRs?

The Fleet Feet Supply Chain

The goal for the Carrboro, North Carolina-headquartered retailer is to make each store a hub for the local running community that it serves. Store associates are expected to be active in the local running community they serve. The company also uses technology to provide premium services to its customers.

The Fleet Feet outfitting process begins when a customer walks in the door. The customer explains what they want to do – whether that is competing in a marathon, a fun run in their community, or just walking with friends in their neighborhood – and then a store service representative (what they call “outfitters”) takes 3D measurements of the customer’s feet and watches them walk using Dynamic Pressure Mapping technology. Outfitters expertise, along with these data-driven insights allow customers to find their best-fitting footwear.

At the end of 2021, Fleet Feet acquired JackRabbit – a competitor with 55 brick-and-mortar stores across 15 states. This more than doubled the number of company-owned stores. Fleet Feet also gained JackRabbit’s e-commerce business in the acquisition.

The distribution center is critical to Fleet Feet’s product flow to their 80-plus company-owned stores. Most of the goods destined for the company-owned stores flow through their distribution center in Durham, North Carolina. The warehouse also supports their e-commerce business. The DC has 36 employees and operates seven days a week. Inbound shipments include parcel, less than truckload, and truckload. Outbound shipments – shipments to the stores – are parcel.

Anthony Pendola, a senior manager of distribution at Fleet Feet, said that the JackRabbit acquisition “caused us to take a hard look at our supply chain system and processes.” After that acquisition, the company recognized that they faced challenges keeping the stores in stock. “In the distribution center, we tried adding staff and lengthening the workday to meet those challenges. But those things proved to be superficial fixes. We recognized we needed a solution that would help us increase our throughput but that would also be scalable as we continued to add more and more stores. AMRs seemed like the right solution”

Fleet Feet aims to have 400 stores in the next five or so years. The company opened 10 stores in 2024 and expects to exceed that number in 2025. So, scalability means greatly increasing the number of orders the warehouse fulfills without having to move into a larger facility or hire numerous new associates.

The Implementation of Autonomous Mobile Robots

The company went live with autonomous mobile robots from Locus Robotics in October of 2023. The company had not had any automation in its distribution operations before this.

Unfortunately, the warehouse robotics implementation was part of a much larger project. Because of the growth, it was clear that they did not have enough warehousing space. They consolidated three warehouses – one of which they got in the acquisition – into the Durham DC. Building and opening that distribution center took a year and a half. They moved into the distribution center in August 2023 and went live with the warehouse robots in October.

Meanwhile, growth also served as an impetus for the company to replace its core business system. They moved from QuickBooks to NetSuite. The warehouse management system they had been using was not compatible with NetSuite. This led to the need to implement a new WMS that was. They selected a solution from Körber Supply Chain Software; the Körber Edge solution.

Körber, in addition to being a WMS supplier, is partnered with Locus. Körber is a leading system integrator of autonomous mobile robots. By having Körber implement both the WMS and the AMRs, Fleet Feet believed they could incorporate the AMRs into their operation sooner than expected.

There Were Challenges

There was skepticism that AMRs were the right solution. Mr. Pendola admitted he was one of the skeptics. “I would sit through the demos, and I would think, how are these bots going to handle large orders that we routinely send our stores? An order might have 100 pairs of shoes, 300 pairs of socks, and then another 150 assorted items. This bot with a container on it, how is it going to accommodate all of that? It seemed like something that was a great concept, but maybe just not a viable option for how our operation works.”

But Locus eventually proved to be very flexible; it could handle both big store orders and single-item picks for an e-commerce order. “I learned the importance of having an open mind.” All picking is now done by just five order selectors working with 22 bots.

The fact that multiple systems were being implemented at roughly the same time meant that the company did not have sufficient time to prepare for the WMS and AMR implementations.
“We took a rip the band-aid off approach,” Mr. Pendola reluctantly admitted. “There were a lot of unknowns we were just unprepared for.”

One example, the warehouse uses a custom-made box that, generally speaking, holds 12 pairs of shoes. The box sits snuggly on the robot platform when it is stood up on its side. Shoes get picked into that box. When the box is filled, it goes to a pack station for shipping. Because the shoes are packed into the shipping box, no repackaging is necessary. One of the problems they ran into was that the boxes had flaps on them. Sometimes, when robots passed each other in the aisle, the flaps from each box would get caught on one another, and the boxes would fall onto the floor. Then associates would have to repack the boxes, but they would not know which pairs of shoes went in which box. That would bring the operation to a halt.

And then someone had the “great idea,” Mr. Pendola explained, to take a bungee cord and secure the flaps by wrapping it around the robot. “We still use those yellow bungee cords today.” $5 bungee cords fixed the problem.

The other challenge is that to efficiently fill the custom-made boxes, accurate weights and dimensions for their products were necessary. If an order contained a few size 14 triple EEEs, 12 pairs of shoes would not fit in the box. If there were a number of small-size women’s shoes, more than 12 would fit. When the warehouse ran manually, this was not important. But for the new process, it was critical.

Fleet Feet has over 200 brands and over 10,000 of stock keeping units. For a big wave of work associated with an order, there might be 500 items, both shoes and apparel, that needed to fit in the tote. At the end of the wave, instead of having 500 items, because of poor dimensioning, there might be only 200. “What about the other 300?” Mr. Pendola exclaimed. “Where are they going to go? That created a really big problem.” This problem was solved by getting the correct dimensions from their suppliers and entering that information in their business system. But getting that information took time.

Fleet Feet Got Significant Benefits

Fleet Feet got several benefits from the implementation:

Increased picking efficiency – Picking increased from 85 units per hour to 180 units per hour. Some associates are averaging over 250 units per hour.
Improved inventory accuracy in the warehouse – Because of the increases in picking efficiency, workers were freed up for new tasks. The picking staff dropped from nearly 20 to 9. Fleet Feet created an inventory coordinator team that focuses solely on inventory accuracy. DC’s inventory accuracy now exceeds 99.5%. Better inventory accuracy also improves procurement.
Improved worker onboarding – Previously, it would take 8 to 10 hours for new employees to get comfortable with using the scanner device to get picking instructions. Now, workers can be trained in 15 to 20 minutes.
Future-proofing the warehouse – AMRs are a scalable technology. If the throughput needs to increase, it is easy to add new bots. Their robots-as-a-service contract with Körber supports this contractually.
Improved Ergonomics – Workers do not have to walk as much based on the optimization logic and the fact that the bots make the trip to the shipping stations rather than the pickers. The picking job is now less strenuous. There is also no longer a need for a second shift. Because of this, most pickers prefer working with the bots.
Support for Nonnative Speakers – Employees have an ID. When a worker approaches a bot, the bot links to the ID. The bot pulls up the worker’s profile and knows their preferred language. Then, work instructions are displayed in that language.

But the biggest benefit from the project was improved customer service! Best-in-class customer service is what will drive growth for Fleet Feet. Before the implementation, the warehouse sent one shipment to each company-owned store per week. Now, they are replenishing stores more frequently. The retailer’s order cycle – the period from when an order would enter the queue until it was shipped – decreased from three and a half days to half a day. Thus, the stores are now more likely to be in stock when a customer walks through the door.

Mr. Pendola summed it up by saying, “True success doesn’t come from cutting costs or squeezing margins. It comes from growth, sustainable purposeful growth. That is how we build long-term value.”

The post Winning the Race, Fleet Feet Implements Autonomous Mobile Robots appeared first on Logistics Viewpoints.

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Federal Industrial Partnerships and Supply Chain Realignment Under the Trump Administration: Pharmaceuticals, Semiconductors, Critical Minerals, and Energy

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Federal Industrial Partnerships And Supply Chain Realignment Under The Trump Administration: Pharmaceuticals, Semiconductors, Critical Minerals, And Energy

In the months leading up to the 2026 midterm elections, the Trump administration has launched a broad initiative to negotiate agreements with companies across as many as thirty industries. According to reporting from Reuters and other outlets, these deals involve a range of mechanisms, including tariff relief, equity stakes, revenue guarantees, and regulatory adjustments.

The purpose of the initiative, according to administration officials, is to strengthen U.S. national and economic security by encouraging companies to expand production domestically, reduce reliance on China, and ensure the availability of critical products.

For logistics and supply chain leaders, this represents a significant change in the relationship between government and industry. Federal agencies are no longer simply regulators or supporters of infrastructure. They are becoming active participants in corporate strategy, investment, and supply chain design.

Structure of the Deals

The administration’s approach is not uniform. Each agreement varies depending on the sector and company involved. Examples include:

Pharmaceuticals: Eli Lilly was asked to expand insulin production, Pfizer was pressed to increase output of its cancer and cholesterol drugs, and AstraZeneca was encouraged to establish a new U.S. headquarters. In exchange, companies have been offered tariff relief or regulatory flexibility.
Semiconductors: A portion of grants provided under the CHIPS Act has been converted into equity stakes, including a reported 10 percent stake in Intel.
Critical Minerals: The Department of Defense took a 15 percent stake in MP Materials, secured a floor price for future government purchases, and facilitated a $500 million supply agreement between MP Materials and Apple for rare earth magnets.
Energy: The Department of Energy has asked companies such as Lithium Americas for equity stakes in exchange for federal loans supporting domestic mining and battery production.

The unifying theme is the use of federal leverage, such as tariffs, financing programs, or regulatory approvals, to secure commitments from private companies that align with stated national security objectives.

Agencies as Dealmakers

What distinguishes this initiative is the scale of inter-agency involvement. The White House has described the approach as “whole of government.”

The Department of Health and Human Services is leading negotiations in pharmaceuticals.
The Department of Commerce, under Secretary Howard Lutnick, has overseen transactions in steel, semiconductors, and industrial manufacturing.
The Department of Energy is linking financing programs to equity arrangements in energy and mining.
The Pentagon has led negotiations with defense contractors and suppliers of critical minerals.

Senior officials, including White House Chief of Staff Susie Wiles and supply chain coordinator David Copley, are directly involved in negotiations. The presence of Wall Street dealmakers, such as Michael Grimes (formerly of Morgan Stanley) and David Shapiro (formerly of Wachtell, Lipton, Rosen & Katz), illustrates the administration’s transactional orientation.

Financing Mechanisms

The administration is using multiple sources of capital to finance these arrangements:

International Development Finance Corporation (DFC): Originally designed to support development projects abroad, the DFC has proposed expanding its budget authority from $60 billion to $250 billion. If approved by Congress, it would fund projects in infrastructure, energy, and critical supply chains within the U.S.
Investment Accelerator (Commerce Department): Seeded by $550 billion pledged by Japan as part of a bilateral trade agreement, this entity will direct capital into U.S. strategic sectors, serving as a replacement for an earlier proposal to establish a sovereign wealth fund.
Existing Programs: Agencies are repurposing funds from programs such as the CHIPS Act and Department of Energy loan guarantees, often converting grants into equity holdings.

Together, these mechanisms represent one of the largest coordinated federal interventions in U.S. industrial and supply chain development in recent decades.

Implications for Supply Chains

The administration’s policies carry several direct consequences for logistics and supply chain management.

1. Reshoring of Manufacturing

Many of the deals include explicit requirements for expanded U.S. production. This will increase demand for domestic transportation, warehousing, and distribution capacity. It also implies higher utilization of U.S. ports and intermodal corridors, as inputs shift from finished imports to raw materials and intermediate goods requiring processing inside the United States.

2. Critical Minerals and Energy Security

The focus on rare earths, lithium, and other inputs for advanced manufacturing indicates a restructuring of upstream supply chains. Logistics providers should expect increased flows from domestic mining regions, such as Nevada’s Thacker Pass lithium project, to processing and manufacturing centers. This represents a shift away from reliance on Asian supply hubs, particularly China.

3. Government as Stakeholder

Equity stakes and long-term purchase agreements create a different operating environment. Logistics providers serving these industries may find demand more stable due to government-backed contracts. However, these arrangements may also impose compliance requirements and reduce flexibility in adjusting supply networks.

4. Public-Private Coordination

Federal involvement in freight and industrial infrastructure financing could accelerate long-delayed projects. Rail expansion, port upgrades, and domestic warehouse capacity may benefit from this investment. Companies positioned to partner on these projects may see long-term opportunities.

Risks and Concerns

Several risks accompany this shift:

Policy Reversal: Executives have expressed concern that a future administration could unwind or renegotiate these deals. Supply chains built around government-backed agreements may face uncertainty if political priorities shift.
Equity Demands: Some companies are wary of ceding ownership stakes to the federal government. This creates hesitation in sectors where ownership control and investor confidence are sensitive.
Market Distortions: Critics argue that selecting which companies receive government support could disadvantage firms excluded from the arrangements, altering competitive dynamics within industries.
Implementation Capacity: The scale of proposed financing, particularly the expansion of the DFC, requires congressional approval and capable management. Delays or political opposition could slow execution.

Policy-to-Supply-Chain Impact Table

Policy Mechanism
Industry Example
Government Action
Supply Chain Impact

Tariff Relief
Pharmaceuticals (Pfizer, Eli Lilly)
Tariff exemptions in exchange for expanded U.S. production
Increases demand for domestic warehousing, distribution, and cold-chain logistics for added output

Equity Stakes
Intel (10% stake), MP Materials (15% stake)
Federal ownership through converted grants or Defense Production Act
Creates long-term stability in supply flows, but may add compliance requirements for logistics providers

Purchase Guarantees
MP Materials with Apple
Pentagon set floor prices, Apple committed to $500M supply contract
Locks in demand for rare earth shipments, increasing domestic transport flows from mining to manufacturing

Federal Loans Linked to Equity
Lithium Americas (DOE loan, 5–10% stake requested)
Loan support tied to partial government ownership
Supports new mining and battery projects, creating future logistics demand for raw materials and finished batteries

Investment Accelerator Funding
Commerce Department
$550B in financing, partly funded by Japan, allocated to U.S. manufacturing and freight infrastructure
Potential expansion of ports, intermodal rail, and distribution centers, reducing bottlenecks in supply chains

Expanded DFC Financing
Multiple critical industries
Proposed budget growth from $60B to $250B for U.S. supply chains and infrastructure
Large-scale capital for freight corridors, warehouses, and strategic materials, enabling reshoring of production

Case Examples

MP Materials

The rare earth mining company received federal backing through a 15 percent Pentagon stake, floor pricing commitments, and a supply agreement with Apple. This illustrates the administration’s template: equity participation, purchase guarantees, and private-sector co-investment.

Intel

The conversion of CHIPS Act funding into a 10 percent federal equity stake in Intel highlights the new approach to semiconductor supply chain security. By tying financial support to ownership, the government ensures both accountability and a direct role in strategic sectors.

Lithium Americas

A Department of Energy loan of $2.26 billion, paired with negotiations for a 5 to 10 percent federal equity stake, demonstrates how energy supply chains, particularly those tied to electric vehicles and batteries, are being secured through mixed financing and ownership arrangements.

Long-Term Outlook

The administration’s strategy marks a departure from the traditional U.S. model of private-sector–led industrial development. Instead, it resembles coordinated industrial policies pursued in other economies, though with American characteristics.

For supply chain professionals, this means that:

Government will play a larger role in shaping sourcing, production, and distribution decisions.
Access to federal financing and contracts will become a key factor in strategic planning.
Logistics infrastructure may receive substantial investment, creating new opportunities for providers.
Companies must assess political as well as market risks when designing long-term supply chains.

The Trump administration’s pre-midterm industrial deals reflect a significant realignment of government and industry roles in the United States. By leveraging tariffs, financing programs, and direct equity stakes, the federal government is reshaping supply chains across pharmaceuticals, energy, critical minerals, and freight.

The initiative is intended to secure domestic production, reduce reliance on China, and ensure access to strategic inputs. For logistics leaders, the result will be increased reshoring activity, new demand for domestic infrastructure, and closer integration of supply chains with federal priorities.

At the same time, risks remain. The durability of these arrangements depends on political continuity, effective implementation, and the willingness of companies to partner with government under new terms.

In this evolving environment, logistics and supply chain professionals will need to monitor policy developments as closely as they do market trends. Supply chains are no longer shaped solely by efficiency and cost considerations. They are now integral to the nation’s industrial strategy.

The post Federal Industrial Partnerships and Supply Chain Realignment Under the Trump Administration: Pharmaceuticals, Semiconductors, Critical Minerals, and Energy appeared first on Logistics Viewpoints.

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Supply Chain and Logistics News Sept 29 – Oct 2nd 2025

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Supply Chain And Logistics News Sept 29 – Oct 2nd 2025

This week in supply chain news, major companies are demonstrating a mix of strategic adaptations and responses to global pressures. ExxonMobil and Kinaxis are collaborating to develop a next-generation supply chain management solution specifically for the complex oil and gas industry, aiming to increase resilience and provide comprehensive visibility. In a push for network efficiency, FedEx has launched a new direct cargo flight between Dublin, Ireland, and Indianapolis, Indiana, bypassing congested coastal hubs to reduce transit times. The pharmaceutical sector is also focused on resilience, with Eli Lilly and Amgen announcing significant U.S. manufacturing investments to bring critical drug production back to North America. Conversely, General Mills is restructuring its supply chain by closing three manufacturing plants in Missouri as a cost-saving measure in response to changing consumer spending habits. Finally, the U.S. government is imposing new tariffs on imported wood products and furniture, effective October 14, 2025, in a move to address what it identifies as a threat to the domestic industry and supply chain security.

The News of the Week:

ExxonMobil and Kinaxis are Developing a Next-Generation Supply Chain Management Solution for Oil and Gas

The oil and gas industry supply chain is one of the most complex in the world. It involves myriad complex production assets both onshore and offshore, transporting highly volatile products around the globe through pipelines, tank farms, ports, ships, rail, and truck. The end product could be gasoline, petrochemicals, natural gas, hydrogen, or any of hundreds of products from asphalt to motor oil. Disruptions to the oil and gas supply chain can have serious consequences for end users. The industry needs more comprehensive supply chain solutions that increase resilience, provide complete visibility across all aspects of the supply chain, and enable swift responses to business challenges and opportunities. Kinaxis and Exxon are collaborating to digitalize various sectors of Exxon’s business. They aim to leverage Kinaxis’s Maestro software to enhance planning and decision-making processes. Through this collaboration, the two companies aim to share solutions tailored to the oil and gas industry, which currently lacks supply chain management solutions that cater to their specific needs.

FedEx Expands Global Air Network with New Dublin- Indianapolis Route

In an effort to shorten transit times and strengthen its international network, FedEx has launched a new direct cargo flight between Dublin, Ireland, and Indianapolis, Indiana. The new four-day-a-week service bypasses traditional, more congested coastal gateways, which is expected to reduce shipping times by a full day for goods moving between Ireland and the U.S. Midwest. This strategic expansion is a response to the growing trade between the two regions and demonstrates how major carriers are adapting their networks to create more direct and efficient routes to meet evolving customer demands.

Eli Lily and Amgen Announce Massive U.S. Manufacturing Investments

In a major push for domestic drug production, pharmaceutical giants Eli Lilly and Amgen have announced huge investments in new U.S. manufacturing facilities. Eli Lilly is planning a new $6.5 billion factory in Houston, while Amgen is expanding its Puerto Rico plant with a $650 million investment. These moves are a direct response to the global supply chain vulnerabilities exposed in recent years and represent a significant effort to boost the resilience of the U.S. pharmaceutical supply chain. The investments aim to bring critical drug production back to North America, creating jobs and reducing reliance on overseas manufacturing.

General Mills is Closing Three Manufacturing Plants in Missouri

General Mills is closing three manufacturing plants in Missouri—a pizza crust facility in St. Charles and two pet food locations in Joplin—as part of a multiyear supply chain restructuring effort. The company expects to incur $82 million in restructuring charges, including asset write-offs and severance costs. This action is part of a broader trend among food and beverage companies to implement cost-saving measures in response to consumer spending pullbacks. The closures follow previous organizational actions by General Mills, such as job cuts and the closure of its innovation unit, and are intended to improve the company’s competitiveness.

US to Begin Furniture, Wood Import Tariffs on Oct. 14

New tariffs on imported wood products, including furniture, will take effect on October 14, 2025, following a Section 232 national security investigation. The initial duties will be 10% on softwood lumber and 25% on upholstered furniture, kitchen cabinets, and vanities. On January 1, the tariff rates are scheduled to increase to 30% for upholstered furniture and 50% for kitchen cabinets and vanities. The executive order provides for lower tariff caps for imports from specific trading partners, such as the U.K., Japan, and the European Union. These new tariffs are intended to address what the administration has identified as a threat to domestic industry and supply chain security.

Song of the week:

The post Supply Chain and Logistics News Sept 29 – Oct 2nd 2025 appeared first on Logistics Viewpoints.

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Call for Speakers: Ready to Drive Real Change in Intelligent Operations and Resilient Supply Chains – ARC Industry Forum 2025

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Call For Speakers: Ready To Drive Real Change In Intelligent Operations And Resilient Supply Chains – Arc Industry Forum 2025

Call for Speakers – ARC Industry Forum 2025

The ARC Industry Forum is the premier event where operations, supply chain, and technology leaders gather to shape the future of intelligent and resilient enterprises. In 2025, supply chains face unprecedented disruption, but also unmatched opportunity. We are seeking speakers—executives, practitioners, and innovators—who can share strategies, frameworks, and real-world experiences to inspire and guide their peers.

Sample Session Themes

To help illustrate the types of topics we feature, here are a few recent examples:

The New Frontier of Operations and Supply Chain: AI, Resilience, and Intelligence – Exploring how AI, analytics, automation, and connected intelligence converge to deliver agility and resilience.
Building Resilient Supply Chains in the Age of Shifting Geopolitics – Addressing the regulatory, tariff, and policy challenges facing global supply networks.
Unlocking the Power of Knowledge Transfer in Enterprise Systems – Showcasing best practices to fully leverage enterprise and knowledge management systems.

These examples are only a sample of the many tracks available. Additional sessions will cover digital transformation, sustainability, cybersecurity, workforce strategies, and other timely topics.

Submission Guidelines

We invite proposals that highlight real-world case studies, practical lessons, and strategic frameworks. Presentations should be vendor-neutral, educational, and tailored for an audience of senior executives and practitioners.

If you are interested in speaking, please submit:

A proposed session title and abstract (150–250 words)
Key takeaways for attendees
Speaker bio and organizational role

To submit a proposal, or simply for more information, contact us now

The post Call for Speakers: Ready to Drive Real Change in Intelligent Operations and Resilient Supply Chains – ARC Industry Forum 2025 appeared first on Logistics Viewpoints.

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