Connect with us

Non classé

A Volatile Year Ahead: Scenarios for Ocean Freight in 2025

Published

on

A Volatile Year Ahead: Scenarios for Ocean Freight in 2025

Judah Levine

December 17, 2024

Freightos was delighted to host its seventh annual FreighTech conference recently, bringing together leaders in What does 2025 hold in store for ocean freight? The answer to that question starts with a look back at the factors that impacted the market this year, combined with the underlying freight data from the past few years.

And depending on how those play out in 2025 we can sketch worst case and best case scenarios for the coming year, as well as what may be the most likely path the market takes in 2025.

You can check out our 2025 air cargo outlook here, or catch our recent 2025 Ocean and Air Outlook webinar here.

2024 – A(nother) volatile year for supply chains

The Red Sea crisis started at the end of 2023 and continued throughout 2024 impacting operations, freight rates and seasonal demand. Diversions around the Cape of Good Hope meant additional lead times of one to two weeks for Asia – Europe and Mediterranean shippers, and the capacity absorbed by longer journeys and additional vessels – as well as bouts of significant schedule disruptions and congestion at some Asian and European hubs – on these lanes pushed rates up across the container market.

Ex-Asia container rates tripled from December to January/February – up to nearly $5,000/FEU to the US West Coast and $5,500/FEU to Europe – as the start of the crisis coincided with the seasonal demand increase ahead of Lunar New Year. When demand eased in the spring these rates settled around $3,000/FEU, about double typical levels, as diversions continued to keep capacity constrained.

The Peak Season Impact

And with lead times likewise extended, peak season started and ended earlier than usual, pushing rates past the $8,000/FEU mark in July. For transpacific shippers, peak season was also pulled forward by shippers rushing to receive goods before an expected October ILA port worker strike, which ended after three days with both a new wage agreement and a January 15th deadline to resolve the role of port automation or face another strike.

National Retail Federation Q4 volume estimates in December were adjusted well above projections from two months prior as frontloading began ahead of the possibility of a new strike and tariff increases
Data source: National Retail Federation, Global Port Tracker

Tariff Expectations

The new strike deadline and a Trump victory in November meant stronger than expected Q4 US ocean imports – and container rates – as shippers once again frontloaded ahead of a possible strike and now also ahead of expected tariff increases during the second Trump Administration.

And for Asia – Europe shippers, rates started climbing again in November – much earlier than usual for pre-LNY demand – as importers must ensure they move all the inventory they need out of China before the holiday or risk a much longer than usual wait to receive goods after LNY due to continued Red Sea diversions.

The Bottom Line

All of these factors – Red Sea diversions, potential labor disruptions, and tariff threats – remain in play for 2025, with the potential for overcapacity in the market once Red Sea traffic resumes another wrinkle in the story.

Stay informed every single week with our free weekly freight update.

Subscribe now (free)

So what will 2025 look like? Three Potential Outcomes

Worst Case

Including: Continued Red Sea attacks, labor strikes, and increased tariffs.

If attacks on Red Sea traffic persist throughout the year, we should expect shippers – especially Asia – Europe – to continue to move freight earlier than usual impacting the timing of seasonal demand. And though lessons learned this year could mean lower levels of congestion and schedule disruptions, we should still expect freight rates to look very similar to those of 2024 as long as diversions continue.

For transpacific shippers, a prolonged East Coast and Gulf port labor strike in January would cause additional congestion and backlogs, and possibly diversions to the West Coast that would put additional pressure on freight rates from their already elevated starting point.

Transpacific ocean rates have been elevated throughout the year due to Red Sea diversions, but frontloading ahead of expected tariffs is already putting additional pressure on rates as 2025 approaches.

If President Trump persists in tariff threats, and if he follows through on his stated intentions – 60% tariffs on Chinese imports, a universal 10% – 20% on all imports and 25% on goods from Canada and Mexico – then freight rates will face additional pressure up until expectations change or tariffs go into effect.

Frontloading ahead of tariffs will mean higher ocean demand and rates ahead of the tariffs and lower volumes and rates afterwards. Typical seasonality could therefore be skewed as shippers make decisions based on when tariffs will go into effect and not on inventory needs around seasonal goods/spending patterns.

And a sharp increase in demand – if there proves to be only a small window before tariffs go into effect – could also lead to some congestion that would likewise put upward pressure on rates. Tariff increases could also mean some shift in container volumes away from China and toward alternatives like Vietnam and India.

Best Case

Variables: End to Red Sea crisis, labor strikes averted and tariffs emerge as primarily a negotiating tactic

If the ILA strike is averted or brief – which may be increasingly likely given President-elect Trump’s recent support for the union – transpacific and transatlantic shippers will avoid a potential source of significant disruption and possible rate spikes.

And if Trump’s tariff threats turn out to be more negotiating tools than policy early enough in the year, then the end to frontloading ahead of tariff hikes would restore typical seasonality to these markets, avoid additional container rate spikes, and provide a degree of certainty to the many trade lanes and businesses that would’ve been impacted by tariff changes.

Finally, an end to attacks in the Red Sea in 2025 would restore container traffic to this crucial lane. An adjustment period, possibly of several months, will follow and will include schedule disruptions, congestion and delays as services are reshuffled and reset. But afterwards, all the capacity that had been absorbed by the diversions will be released back into the market, restoring typical transit times and container flows, removing a key source of congestion and delays in 2024 and relieving pressure on freight rates.

An end to Red Sea diversions would certainly – after the adjustment period – let rates come down from the elevated levels seen in 2024, but the growing container fleet could also push the market into a state of significant over capacity. This may be considered a best case for some shippers in that this supply surge could lead to extremely low rates like those seen in late 2023 when prices dipped below $1k/FEU on some ex-Asia lanes.

Most likely: Somewhere in Between

Labor Strikes

Though of course not a certainty, incoming President Trump’s explicit support for the ILA, may make a strike – or at least a prolonged one – less likely than before this announcement. The USMX could of course resist, but after conceding in October to probably less government pressure than they could face in January, it may be more likely that the dispute will end before or soon after the 15th and probably more in the ILA’s favor.

Tariffs

Some US tariff increases will almost certainly go into effect at some point in 2025, though the process required for tariff changes will mean they likely won’t happen on January 20th but a month or two later at the earliest. They’ll probably also not take the exact form proposed by Trump until now as he’s already facing domestic and international opposition to these sweeping changes.

But assuming tariff increases will be announced with a runway of several months before they’re introduced – which was the case in 2018 (see our analysis of the impact of those tariff increases here and here) – we’ll likely see container demand skew to before their roll out with rates under more upward pressure in that period too.

Red Sea and capacity levels

In terms of the Red Sea, the Israel – Hamas war is the Houthi’s stated motivation for attacking passing vessels. And though some observers speculate that even once there is a Gaza ceasefire Houthi attacks could continue anyway, it is possible that diversions will end once the war ends. And developments in the region make an end to the war this year more likely than it was in 2024.

As noted above, restored Red Sea traffic will trigger a bumpy adjustment period, after which rates will decrease significantly from their elevated levels in 2024. And though significant overcapacity is possible, in a recent earnings call Maersk speculated that a sharp increase in vessel scrapping, offloading chartered vessels, slow steaming and effective use of blanked sailings will allow carriers to avoid a complete rate collapse even after the Red Sea crisis ends.

And despite the flurry of new vessel deliveries and fears of overcapacity, the orderbook continues to be strong, with a high level of new orders throughout this year, suggesting carriers are confident that the fleet can continue to grow without causing a rate collapse.

So rates will certainly normalize once Red Sea traffic resumes. If that coincides with a drop in demand because tariffs led to a significant pull forward earlier in the year, then it will be even more challenging for carriers to avoid loss-making rate levels. Some increased competition as the new alliances are introduced early in the year could also put extra downward pressure on rates. But it will remain to be seen when the Red Sea will reopen, and what that will mean for capacity levels and rates as a result.

So, yet again, it seems the ocean container market must start the new year with high levels of uncertainty as to what the near future holds.

Stay informed every single week with our free weekly freight update.

Get industry-leading insights in your inbox.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post A Volatile Year Ahead: Scenarios for Ocean Freight in 2025 appeared first on Freightos.

Continue Reading

Non classé

The Freight Forwarder Moat Is Getting Shallower

Published

on

By

The Freight Forwarder Moat Is Getting Shallower

Ocean freight forwarding is an $80+ billion market bogged down by the manual processes related to booking management, documentation services, and the coordination labor that holds it all together.

When working with a freight forwarder, you’re buying three things bundled together:

Carrier relationships — access to capacity, negotiated rates, allocation commitments.
Operational data — knowing which carrier fits a given lane, what documents a particular trade corridor requires, how to handle an exception when a booking gets rejected.
Coordination labor — the booking itself, the documents per container (industry estimates range from 9 to 18 depending on the corridor), the re-keying of data across disconnected systems, the email chains chasing confirmations and clearances.

Shippers have always paid for the bundle because you couldn’t get one piece without the others, but that’s changing.

Where the bundle comes apart

Travel agents used to bundle airline relationships, destination expertise, and the labor of putting trips together into a single fee. Aggregator platforms unbundled the pieces, and the booking layer went first because that’s where the volume was. Ocean freight forwarding is in the same position. More than digitizing booking, though, AI is automating it.

The bulk of the volume and labor cost for freight forwarders is tied up in rate comparisons across dozens of carriers, document preparation and routing by trade lane and commodity classification, booking execution against pre-negotiated contracts, and exception triage on rejected bookings.

But this is all high-volume, rule-governed, multi-system coordination where speed and consistency matter more than creativity. Exactly the type of work that AI agents are well-equipped to handle.

Platforms can now ingest a rate agreement, parse surcharges and FAK provisions into a digital rate profile, compare carriers on cost, transit time, and schedule reliability, and execute a booking based on pre-defined parameters, without a human in the loop.

Automating the entire order lifecycle

Every dollar of margin exposure in ocean freight traces back to a decision made without complete information. That means that every action must be rooted in live network data across shipment flows, carrier performance, and insight from inventory and order systems. A platform with that intelligence can automate and accelerate the full workflow from detecting a supply shortfall, selecting a carrier, booking the container, managing the documents, tracking the shipment, and handling exceptions.

A shipper stitching together a rate tool from one vendor, a booking portal from another, a document system from a third, and a visibility feed from a fourth gets digitization. They get a slightly faster version of the same manual process. The full picture still lives in a person’s head, and the handoffs between systems still require human coordination.

While freight forwarders and other intermediaries are also investing in AI, they’re primarily automating their own coordination labor before someone else absorbs it. But they can’t replicate the data advantage of a platform that sits across the entire supply chain.

A forwarder automating its booking desk draws on its own transaction history. A point solution built specifically for ocean booking draws on booking data. A platform processing millions of supply chain events daily across orders, inventory, carrier performance, and live shipment status, has a different signal base entirely. Carrier selection informed by real-time schedule reliability, live network disruption, and your actual inventory positions is structurally more accurate than carrier selection informed by historical rate tables.

The shrinking intermediary layer

The moats around freight forwarders’ profit margins are eroding, and the lines between legacy endpoint solutions are blurring. High-complexity corridors and specialized commodities still need human expertise, but the bread-and-butter containerized freight that makes up the bulk of forwarder revenue is the volume where automated workflows shine.

Meanwhile, software providers will have a hard time selling dashboards and chatbots to specific teams compared to AI-native platforms offering a single operating system across all supply chain operations, and serving downstream stakeholders.

The question for forwarders is how long they can keep patching automation onto a fragmented architecture with a booking tool here, a document system there, people bridging the handoffs in between. And how much revenue sits in structured, repeatable work that a connected platform absorbs?

For shippers, the choice is whether to invest in a platform that automates the order-to-delivery and exception lifecycle, or keep paying others to hold the pieces together. The second option is a decision to fund the intermediary layer sitting between them and their own data.

The post The Freight Forwarder Moat Is Getting Shallower appeared first on Logistics Viewpoints.

Continue Reading

Non classé

Supply Chain and Logistics News Week of May 7th 2026

Published

on

By

Supply Chain And Logistics News Week Of May 7th 2026

The logistics and supply chain landscape is undergoing a fundamental transformation as industries move from rigid, low-cost models toward strategies defined by agility and resilience. This week’s roundup explores how major players are navigating this shift, from Amazon’s bold move to offer its massive infrastructure as a standalone service to Ford’s strategic manufacturing reset in the EV sector. We also dive into the critical human element in modern cost engineering, the logistical reimagining of energy corridors due to geopolitical risks, and the new AI-driven tools closing the gap between inventory detection and real-time execution. Together, these developments highlight a common theme: the pursuit of flexibility and data-driven intelligence in an increasingly unpredictable global market.

Top Supply Chain Stories from this Week:

Modern Cost Engineering Evolution: Rewiring the Human Element for Supply Chain Resilience

In the latest shift for cost engineering, the focus is moving beyond purely digital tools to address the critical human element required for true supply chain resilience. As industrial organizations transition from traditional backward-looking estimates to modern “should-cost” methods powered by AI and digital twins, the real challenge lies in workforce transformation. Success in this new landscape requires a significant cultural shift, moving away from isolated departmental silos toward cross-functional collaboration. By reskilling traditional estimators to act as strategic consultants—capable of interpreting material science and operational constraints—companies can evolve from simple price negotiation to collaborative manufacturing improvements that ensure mutual profitability and long-term stability.

Hormuz Risk Is Redrawing the Supply Chain Geography of Energy

Geopolitical instability in the Strait of Hormuz is forcing a fundamental shift in energy logistics, moving the industry away from lowest-cost network design toward a risk-adjusted model. With the waterway handling roughly 20% of the world’s oil and liquefied natural gas, repeated disruptions have transformed infrastructure like pipelines, storage terminals, and deep-water ports outside the Persian Gulf into high-value strategic assets. Nations and corporations are no longer viewing these as simple logistics nodes, but as essential escape routes that provide the optionality and recovery time needed to withstand chokepoint failures. This selective redesign of the global energy map signals a new era where geography and physical redundancy are the primary drivers of supply chain resilience.

Ford’s Manufacturing Reset Shows How Automakers Are Rebuilding the EV Supply Chain

Ford’s manufacturing pivot represents a fundamental shift from aggressive electric vehicle expansion toward capital discipline and supply chain flexibility. By taking a $19.5 billion write-down and restructuring battery joint ventures, the company is moving away from rigid, single-purpose production lines in favor of multi-energy platforms that can adapt to fluctuating demand for hybrids and EVs. A key component of this reset is the repurposing of battery manufacturing assets in Kentucky and Michigan for stationary energy storage and data center support. This strategy transforms these facilities into flexible energy infrastructure rather than just automotive supply nodes. Ultimately, Ford is signaling that the next phase of the market will be defined by the ability to manage uncertainty through cross-functional asset utilization and a focus on manufacturing-driven affordability.

How FourKites Connects Stockout Detection to Freight Execution in Minutes

FourKites has launched a unified solution that bridges the gap between stockout detection and freight execution, reducing resolution time from hours to less than five minutes. By integrating its Inventory Twin and Booking Connect AI, the platform eliminates the traditional “manual scavenger hunt” where planners had to jump between ERPs and carrier portals to resolve inventory gaps. The system uses decision intelligence to identify stockout risks up to six weeks in advance and provides ranked recommendations for corrective transfers based on cost, speed, and carrier performance. This closed-loop workflow allows planners to execute optimized shipping options with a single click, addressing the massive financial impact of inventory distortion and reducing the need for expensive, unplanned expedited shipping.

Amazon Launches “Supply Chain Services” Leveraging its Global Logistics Network

Amazon has officially launched Amazon Supply Chain Services (ASCS), a move that decouples its massive logistics infrastructure from its retail marketplace to serve as a standalone utility for all businesses. Similar to the trajectory of Amazon Web Services (AWS), the platform opens up Amazon’s multimodal freight, automated warehousing, and last-mile parcel delivery networks to companies regardless of whether they sell on Amazon. Major early adopters like Procter & Gamble, 3M, and Lands’ End are already leveraging the service to move everything from raw materials to finished products. By consolidating fragmented logistics contracts into a single automated interface, Amazon aims to use its scale—currently moving 13 billion items annually—to provide businesses with end-to-end visibility and 96.4% on-time delivery rates, signaling a significant new challenge to traditional 3PLs and carriers like FedEx and UPS.

Song of the week:

The post Supply Chain and Logistics News Week of May 7th 2026 appeared first on Logistics Viewpoints.

Continue Reading

Non classé

How FourKites Connects Stockout Detection to Freight Execution in Minutes

Published

on

By

How Fourkites Connects Stockout Detection To Freight Execution In Minutes

FourKites is bridging the gap between identifying a problem and solving it. With the integration of Inventory Twin and Booking Connect AI. Traditionally, supply chain planners have been stuck in a manual scavenger hunt whenever a stockout alert surfaced, jumping between ERPs to find surplus stock and carrier portals to secure freight. This fragmented process typically took hours, often forcing companies to rely on expensive, last-minute expedited shipping or facing steep On-Time In-Full (OTIF) penalties to avoid customer dissatisfaction. By unifying these disparate data streams, the new solution allows teams to detect risks two to six weeks in advance and execute corrective transfers from a single, seamless workflow.

The impact on operational efficiency is significant, reducing the resolution time from detection to execution from several hours to less than five minutes. Instead of just receiving a warning, planners are presented with recommendations powered by Decision Intelligence that include the fastest, cheapest, and most optimal shipping options based on real-time carrier performance data. This closed-loop system directly addresses the 1.73 trillion dollar global issue of inventory distortion and aims to eliminate the 15-25 hours planners previously spent on manual coordination.

By keeping a human in the loop to select the best recommendation with a single click, FourKites ensures that exceptions are resolved without ever leaving the platform. This integration helps protect freight budgets, where unplanned expedited shipping often consumes up to 48% of total spend. This launch represents a shift from reactive firefighting to proactive execution, allowing teams to move away from costly safety stock and focus on high-value responsibilities. Supply chain planner responsibilities are changing with the continued developments of AI and the de-siloing of disparate systems.

FourKites is a supply chain technology provider that operates a global real-time visibility network tracking over 3.2 million shipments daily across 200 countries and territories. By integrating data from 1.1 million carriers across all modes (road, rail, ocean, and air), the platform uses AI-powered “digital workers” to automate exception resolution and provide predictive insights. More than 1,600 global brands, including leaders in the CPG and Food & Beverage sectors, trust FourKites to transform their logistics from reactive tracking into proactive, intelligent orchestration.

Read the full ARC brief breaking down the new FourKites solution here: https://www.fourkites.com/research/arc-advisory-stockout-detection-freight-execution/

The post How FourKites Connects Stockout Detection to Freight Execution in Minutes appeared first on Logistics Viewpoints.

Continue Reading

Trending