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Why Data Visualization is Key to Better Decision-Making in Warehouse Operations

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Why Data Visualization Is Key To Better Decision Making In Warehouse Operations

In the fast-paced, data-driven environment of today’s warehouse and distribution operations, data visualization has become a linchpin of decision-making, productivity, and user satisfaction. Data visualization plays a crucial role in how data is consumed, understood, and ultimately acted upon, transforming vast streams of information into intuitive and actionable insights for warehouse managers and workers alike.

I recently paid a visit to a prospective customer site, and my experience there reminded me of the importance of data visualization. I was giving a demonstration of our new Dynamic Slotting solution, and I would characterize their interest as solid but not urgent. But, when we shared the heatmap visualization of the tool, which highlights key operations data using an easily digestible color map, suddenly the prospects were very engaged and asked numerous questions about how Dynamic Slotting could impact their business.

This made crystal clear the fact that data visualizations can really help decision makers access the information they need to do their jobs well and make the right decisions. That started the wheels turning on some other best practices that can visually turn a flood of data into meaningful information.

Turning data into actionable insights

Warehouse software solutions generate extensive data across multiple operations—from inventory levels and picking rates to equipment usage and workforce productivity. However, data alone has limited value until it’s presented in a way that’s clear, contextual, and readily accessible. Data visualization bridges the gap between raw data and practical understanding, translating complexity into clarity and enabling quick, effective decision-making. When well-designed, these visualizations reveal patterns, trends, and anomalies that would otherwise remain hidden, empowering managers and workers with the insights needed to stay on top of evolving demands and challenges.

The power of real-time productivity dashboards and alerts

In a dynamic warehouse setting, real-time productivity dashboards and alert systems are among the most powerful data visualization tools available. These solutions provide managers with immediate access to the most crucial metrics, such as pick rates, order accuracy, and equipment utilization, and send alerts when performance deviates from expected norms.

• Empowering managers through real-time data

Real-time dashboards allow managers to take a proactive rather than reactive approach. With immediate access to productivity metrics, managers can identify potential issues before they impact overall performance. For example, if a worker’s pick rate drops, an alert can trigger a check-in or targeted coaching session, addressing potential issues such as fatigue or difficulty navigating specific areas of the warehouse.

For example, at Lucas, our management console gives supervisors and managers real-time visibility into their operations, exceptions, associate productivity, and workflow, as well as powerful tools to manage workers using our mobile applications. The management console also lets managers configure how they view information to suit their needs and preferences. And since supervisors today need to be as mobile as their workers, they can access the console on tablets, smartphones and other mobile devices.

• Supporting workers with instant feedback

Real-time feedback through dashboards or handheld devices helps workers stay on track by providing them with up-to-the-minute information about their performance. Visual cues, such as color-coded indicators, are intuitive ways to show how individual performance aligns with goals. For instance, a green indicator could signify on-target productivity, while red indicates an area needing improvement, nudging workers to adjust their pace or processes in real time.

Best practices for optimizing data visualization in warehouse software solutions

• Designing for clarity and simplicity

While it might be tempting to pack dashboards with as many data points as possible, clarity is paramount. Each metric displayed should serve a clear purpose, supporting decision-making without overwhelming the user. Effective dashboards often use simple, color-coded visuals (as in the heatmap example) to display data in a quick-to-grasp format, with straightforward filters to drill down into specific areas as needed.

• Customizable views for different roles

In a warehouse, managers and workers have distinct responsibilities, which should be reflected in their dashboards. Customizable dashboards allow users to prioritize and filter data based on their roles. Managers, for example, might prioritize broader metrics such as overall throughput, while workers may focus on individual task completion rates or inventory location efficiency. This tailored approach improves relevance, minimizing unnecessary information and enhancing engagement. Supervisors at RNDC, a leading wholesale beverage alcohol distributor, are able to view real-time progress and decide where to best allocate workers to keep operations on pace.

• Integration with automated alerts and thresholds

Automated alerts are an invaluable feature in real-time dashboards, as they draw attention to performance anomalies, or exceptions, which require immediate action. Setting up predefined thresholds—such as pick rates, order accuracy, or worker productivity benchmarks—enables software to automatically flag deviations and notify relevant team members, minimizing delays and reducing errors. Best practices for alerts include avoiding excessive notifications, which can lead to alert fatigue, and focusing on mission-critical metrics that demand prompt responses.

• Providing historical and predictive analytics

Real-time data is invaluable, but historical and predictive analytics add an essential dimension to data-driven decision-making. Incorporating trend analyses and predictive visualizations enables warehouse managers to anticipate potential bottlenecks, seasonal demand shifts, and equipment maintenance needs. The slotting example mentioned previously uses predictive info such as velocity, affinity, and seasonality to help make and visualize its slotting swap suggestions. Leveraging predictive analytics within dashboards can help warehouses become more agile, aligning labor and resources in advance rather than merely reacting to issues.

• Continuous feedback and improvement loops

Data visualization is not just about providing data; it’s about supporting a continuous improvement culture within the warehouse. Encouraging regular feedback from both managers and workers on the effectiveness of dashboards helps developers fine-tune the software for better usability and functionality. Additionally, incorporating gamification elements, such as personal bests and team milestones, can engage workers and create a positive reinforcement loop that boosts overall productivity and job satisfaction. Chattanooga, Tennessee-based 3PL Kenco Logistics incorporates gamification elements like feedback, music, and leaderboards in its warehouses. By doing so, the company has observed productivity gains of 3% to 5% in locations that previously lacked real-time performance visibility.

Visualizing data for a competitive advantage

The importance of data visualization in warehouse software solutions cannot be overstated. As warehouses strive to meet rising customer expectations and operational demands, the ability to visualize data in an actionable way becomes a key differentiator. From real-time productivity dashboards that empower managers to automated alerts that guide workers, effective data visualization elevates every aspect of warehouse operations.

By investing in clear, role-specific, and real-time data visualizations, warehouses can stay agile, optimize productivity, and build an empowered workforce aligned with organizational goals. When designed thoughtfully and used strategically, these tools become powerful assets, enabling warehouses to transform raw data into a competitive advantage in the modern supply chain.

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Rob Mitchell leads Lucas Systems in the development of data science products and solutions that allow its customers to extract more value from their warehouse and distribution center operations. Inspired by a commitment to improving the lives of our customers by making them more efficient and making their jobs easier through data, he showcases a unique skill set driven by superior knowledge in data engineering, machine learning, data visualization and Python programming.

Rob excels at creating data pipelines, training machine learning models, and building simulations that enhance value for customers, while also utilizing his knowledge of cloud computing to simplify data processes and improve performance and accessibility.

He is a graduate of the Harris School of Public Policy at the University of Chicago, where he earned a Master of Science degree in Computational Analysis and Public Policy. Rob also holds a Bachelor of Science degree in Mathematics & Political Science from the University of Alabama.

The post Why Data Visualization is Key to Better Decision-Making in Warehouse Operations appeared first on Logistics Viewpoints.

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What a Return to the Red Sea Could Mean for the Container Market

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What a Return to the Red Sea Could Mean for the Container Market

November 26, 2025

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As the fragile but still-in-place Israel-Hamas ceasefire nears the two-month mark, and with the Houthis declaring an end to attacks on passing vessels, there is more and more anticipation that the long-awaited return of container traffic to the Red Sea may be coming soon.

Though Maersk maintains it has not set a date, the Suez Canal Authority stated that Maersk will resume transits in early December. ZIM’s CEO recently stated that a return in the near future is increasingly likely, and CMA CGM is reportedly preparing for a full return in December.

Operational Impact

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of nautical miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

The shift back through the Suez Canal may initially keep some of the typically lower volume ports in Europe that have become transhipment centers during the Red Sea crisis, like Barcelona, busy while carriers may omit port calls at some of the congested major hubs. But after the unwind, these ports, as well as African ports that have been used as refuelling stops during the last two years, will see port calls decline.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster the return the more disruptive it will be during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak. With carriers signalling the shift will begin in December and pre-LNY demand probably picking up in mid-January next year, it seems likely the two will coincide.

Implications for Capacity – and Rates

Red Sea diversions were estimated to have absorbed about 9% of global container capacity by keeping ships at sea for longer and – with longer journeys meaning vessels would arrive back at origins days behind schedule – via carriers adding extra vessels to services in order to maintain planned weekly departures.

This drain on capacity caused Asia – Europe rates to more than triple and transpacific rates to more than double in the two months from the time the diversions began to just before Lunar New Year of 2024. And though rates moved up and down along with seasonal changes in demand, the capacity drain pushed East-West rates up to 2024 highs of $8,000 – $10,000/FEU and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year.

But even with Red Sea diversions continuing to absorb capacity in 2025, continued fleet growth through newly built vessels entering the market has meant that the container trade has already become significantly oversupplied.

As such, rates on these lanes – even before the capacity absorbed by diversions has re-entered the market – have consistently been significantly lower than in 2024 even during months when volumes have been stronger, with prices on some lanes reaching 2023 levels for a span in early October. Recent carrier struggles maintaining transpacific GRIs point to this challenge already.

Even with Red Sea diversions continuing and even during months in 2025 with stronger year on year volumes, capacity growth has meant rates in 2025 have been lower than in 2024.

Yes, the initial congestion and delays caused by the transition back to the Suez Canal will at first put upward pressure on rates for Asia-Europe containers and probably to a lesser degree on the transatlantic lanes as well. If the congestion ties up enough capacity or impacts operations at Far East origins, the rate impact could spread to the transpacific as well. As noted above, if the return coincides with the lead-up to LNY, it will have a stronger impact on rates as there will be pressure from the demand side as well.

But once the congestion unwinds and container flows and schedules stabilize the shift will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable in 2026.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

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The post What a Return to the Red Sea Could Mean for the Container Market appeared first on Freightos.

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

Discover Freightos Enterprise

November 25, 2025

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Weekly highlights

Ocean rates – Freightos Baltic Index

Asia-US West Coast prices (FBX01 Weekly) decreased 32% to $1,903/FEU.

Asia-US East Coast prices (FBX03 Weekly) decreased 8% to $3,443/FEU.

Asia-N. Europe prices (FBX11 Weekly) decreased 1% to $2,457/FEU.

Asia-Mediterranean prices (FBX13 Weekly) increased 6% to $2,998/FEU.

Air rates – Freightos Air index

China – N. America weekly prices decreased 2% to $6.50/kg.

China – N. Europe weekly prices decreased 1% to $3.97/kg.

N. Europe – N. America weekly prices increased 1% to $2.33/kg.

Analysis

Despite higher tariffs since early this year, US retail sales have proved resilient and are expected to grow through the holiday season. The solidifying tariff landscape is nonetheless facing destabilizing forces like recent China-Japan tensions, and the US Supreme Court’s pending decision on the legality of Trump’s IEEPA-based tariffs.

But the White House is signalling it is already taking steps to ensure that a SCOTUS loss will not open a low tariff window. So, if consumer spending remains strong, and the status quo of the trade war holds up, the US could enter a restocking cycle in 2026 as frontloaded inventories wind down. This restocking could mean stronger freight demand than some have anticipated for next year.

On the freight supply side though, there is more and more discussion of container traffic’s coming return to the Red Sea as the fragile Israel-Hamas ceasefire remains in effect. And while most carriers are not offering a timeline, ZIM’s CEO recently stated that a return in the near future is increasingly likely.

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster it is the more disruptive it will be, and the more pressure it will put on freight rates during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak.

The capacity absorbed through Red Sea diversions pushed East-West rates up to highs of $8,000 – $10,000/FEU in 2024 and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year. But even with Red Sea diversions still in place this year, rates on these lanes have consistently been significantly lower than last year, with prices on some lanes reaching 2023 levels for a span in early October.

The transition back to the Suez Canal – be it more or less chaotic – will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable.

The current overcapacity on the East-West lanes is the main reason that carriers’ November transpacific GRIs which had pushed West Coast rates up by $1,000/FEU this month to about $3,000/FEU have now fizzled.

Asia – N. America West Coast prices fell 32% last week to $1,900/FEU with daily rates this week down another $100 so far, but prices remain above the $1,400/FEU low for the year hit in early October. Last week’s vessel fire at the Port of LA does not seem to have had an impact on prices as operations have quickly recovered. Rates to the East Coast fell 8% to $3,400/FEU last week but are at $3,000/FEU so far this week, about even with levels in early October before these set of GRI introductions.

Meanwhile, October and November’s GRIs on Asia-Europe lanes have stuck, with rates to Europe and the Mediterranean both 40% higher than in early October at $2,500/FEU and $3,000/FEU respectively. These rate gains may be surviving on aggressive blanked sailings on these lanes.

Carriers are planning additional GRIs for December aiming for the $3k-$4k/FEU level as they continue to reduce capacity – with an announced labor strike in Belgium likely to help absorb some supply – but there are signs that these increases may not take.

In air cargo, peak season demand is driving rates up and should keep doing so for the next couple weeks. Freightos Air Index data show ex-China rates remaining strong at about $6.50/kg to N. America and $4.00/kg to Europe last week. Demand out of S. East Asia has grown significantly during this year’s trade war, with rates also elevated on these lanes at $5.40/kg to the US and $3.50/kg to Europe.

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Freightos Terminal: Real-time pricing dashboards to benchmark rates and track market trends.

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Rate, Book, & Manage: Real-time rate comparison, instant booking, and easy tracking at every shipment stage.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update appeared first on Freightos.

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How AI Is Driving the Future of Industrial Operations and the Supply Chain

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How Ai Is Driving The Future Of Industrial Operations And The Supply Chain

ARC Industry Leadership Forum • Orlando, Florida
February 9–12, 2026 • Renaissance Orlando at SeaWorld

Artificial intelligence is reshaping how industrial organizations run their operations and supply chains. The shift is real. The early experiments are gone. Today, companies are redesigning their planning, logistics, reliability, sourcing, and production workflows around systems that can think, react, and coordinate.

At ARC Advisory Group, we’re seeing this change accelerate every quarter. AI is moving from a standalone project to the connective tissue between operational systems. It’s improving how energy is consumed, how materials flow, how assets behave, and how teams respond to uncertainty.

This February, leaders from across the world will gather in Orlando to break down where AI is creating value and what comes next.

Event Details
Renaissance Orlando at SeaWorld
6677 Sea Harbor Drive, Orlando, FL 32821
February 9–12, 2026
Event link: https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

More than 200 colleagues are already registered, including Conrad Hanf and a broad mix of executives, operations leaders, and technologists.

Why AI Matters Right Now

AI gives industrial organizations three capabilities they’ve never had before.

Real-time awareness.
Factories, yards, pipelines, fleets, and distribution nodes are producing enormous amounts of data. AI helps cut through that noise. It identifies what matters, when it matters, and why. The result is faster decisions and fewer surprises.

Coordination across functions.
Production affects logistics. Maintenance affects throughput. Sourcing affects lead time. AI lets these domains share context and act together instead of waiting for a meeting or a spreadsheet adjustment. Decisions that once took a day now happen instantly.

Pattern recognition at scale.
AI sees the earliest signals of asset degradation, demand shifts, port delays, or supply risk. It doesn’t wait for a problem to become a crisis. It alerts teams early and recommends actions with enough lead time to matter.

What Leaders Are Focusing On

Across our research and briefings, the same themes keep rising to the surface.

AI-driven maintenance and reliability.
Predictive models are becoming the default. They diagnose root causes, calculate the impact of failure, and help schedule work when it makes operational sense.

Modern planning and scheduling.
Forecasts now incorporate external signals, real-time plant conditions, and multi-site interactions. Planners are starting to work with continuously updated recommendations instead of static plans.

Autonomous supply chain operations.
AI agents are beginning to negotiate with carriers, re-route shipments, rebalance inventory, and adjust sourcing strategies. This isn’t sci-fi. It’s quietly happening in live networks.

Graph intelligence.
Industrial networks are connected by thousands of relationships. Knowledge-graph models help organizations understand those connections and trace how one event cascades across an entire operation.

Data discipline.
AI’s performance depends on clean, harmonized data across ERP, MES, historians, WMS, TMS, and supplier systems. Many companies are now tackling this foundational work head-on.

Human and AI collaboration.
The most successful organizations aren’t automating people out. They’re giving operators, planners, and engineers AI tools that amplify experience and judgment.

Why Attend the ARC Industry Leadership Forum

The Forum is where these shifts come together. Attendees will see:

• Real-world case studies from global manufacturers, logistics leaders, and utilities
• Demonstrations of AI-enabled control towers and reliability platforms
• Deep-dive sessions on agent-based systems, context management, RAG assistants, and graph reasoning
• Roundtable conversations with peers facing the same operational pressures
• Practical discussions on governance, cybersecurity, workforce roles, and measurable ROI

This event is built for leaders who want clarity, validation, and a realistic roadmap for scaling AI across the industrial value chain.

A Turning Point for Industrial Operations

AI is changing the fundamentals of how materials move, how assets perform, how demand is met, and how decisions get made. The organizations that learn to use this intelligence well will operate with more resilience, more predictability, and less friction.

The ARC Industry Leadership Forum is the best place to understand what this looks like in practice and how to prepare your organization for it.

Join Us in Orlando

If your role touches operations, supply chain, engineering, logistics, maintenance, or industrial strategy, this gathering will be well worth your time.

Reserve your seat:
https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

We hope to see you there.

The post How AI Is Driving the Future of Industrial Operations and the Supply Chain appeared first on Logistics Viewpoints.

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