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November 6, 2024 Update

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November 6, 2024 Update

The Freightos Weekly Update helps you stay on top of the latest developments in international freight by giving you the rundown on the latest economic data, ocean and air demand trends, rate data – and anything else impacting the market.

Judah Levine

November 6, 2024

Weekly highlights

Ocean Rates – Freightos Baltic Index

Asia-US West Coast prices (FBX01 Weekly) fell 2% to $5,403/FEU.

Asia-US East Coast prices (FBX03 Weekly) increased 1% to $5,219/FEU.

Asia-N. Europe prices (FBX11 Weekly) climbed 5% to $3,655/FEU.

Asia-Mediterranean prices (FBX13 Weekly) increased 2% to $3,504/FEU.

Air Rates – Freightos Air Index

China – N. America weekly prices decreased 3% to $6.70/kg.

China – N. Europe weekly prices increased 2% to $3.94/kg.

N. Europe – N. America weekly prices increased 11% to $2.24/kg.

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Analysis

Trump’s victory in the US presidential election yesterday may start impacting the ocean freight market even before his January inauguration.

During the recent campaign Trump proposed applying across the board tariffs of 10% to 20% on most of the $3 trillion worth of annual US imports, and a minimum 60% tariff on all imports from China. In 2018, Trump’s announcement of tariff increases led to a significant pull forward of ocean imports as shippers rushed to bring in goods before the tariff increases went into effect in early 2019. Freightos Baltic Index data showed that transpacific container rates doubled from July to November in 2018 as ocean volumes and inventories grew, with rates and volumes in 2019 muted in comparison.

This time, anticipation that Trump will follow through on these campaign promises could be enough to spur some increase in ocean freight demand and rates starting now, with these trends possibly intensifying once tariff increases are actually announced.

You can read our recent analysis of tariff impacts on freight markets here.

If pressure is renewed on the US ocean freight rates due to the election, it will be starting from an already elevated floor. Though prices have fallen significantly as peak season demand pressure has eased – transpacific rates to the East Coast are nearly 50% lower than their July high – at about $5,200/FEU East Coast prices are more than double their level last year, and West Coast prices are more than triple what they were last year and in October 2019. Rates are also $1,000 – $2,000/FEU higher than their lower for the year reached this April.

The root cause of elevated rates across the container market is the Red Sea crisis which continues to absorb capacity. But there may be other factors at play unique to the N. American market, keeping more pressure on rates compared to other tradelanes.

The first could be some pull forward of volumes in the last couple months by shippers in anticipation of a possible Trump victory – a trend that could intensify now that the election is over. The other is the looming January 15th deadline for a possible renewal of the port worker strike at East Coast and Gulf ports. This last factor could also be contributing to transatlantic spot rates which climbed to $2,583/FEU last week, 35% higher than a month ago, and at its highest level since May 2023.

Also in North America, port operators in Prince Rupert and Vancouver – Canada’s largest container port – have locked out ILWU workers since the start of the week in response to the union’s strike announcement. Several vessels are currently stuck at the ports waiting out the strike, with others scheduled to arrive soon. Disruptions at these hubs could lead to diversions and increased traffic at Seattle – Tacoma. Meanwhile, port workers in Montreal have ceased operations at two of the port’s terminals, impacting 40% of the port’s capacity as the newest escalation in this ongoing dispute.

Asia -Europe ocean rates – which had returned to April levels – increased last week on start of month GRIs as carriers seek a price rebound especially as annual contract season gets underway on this lane.

The latest daily rates of more than $4,500/FEU are more than 20% higher to last week’s levels. Carriers will be hoping some continued congestion in Hamburg, 2-3 day waits in Taiwan ports, Shanghai and Ningbo due to last weekend’s typhoon, and an increase in blanked sailings may support this rate hike even as demand eases post-peak season. An early Lunar New Year and longer lead times needed ahead of the holiday due to Red Sea diversions could also work in carriers’ favor.

Conventional wisdom since the start of the Red Sea crisis has been that once it ends, overcapacity in the market will take hold to push rates down, possibly to extreme lows. In a recent earnings call, though, Maersk – which also said it will take about three months to get its new alliance with Hapag-Lloyd up and running smoothly after its launch in February – speculated that demand growth, slow steaming, and a significant increase in scrapping older vessels, could blunt the impact of fleet growth and keep rates profitable for carriers.

In air cargo, China – N. America rates of around $7.00/kg for the last couple weeks – the high for last year – suggests that air peak season is upon us for this lane, though prices to Europe have stayed level just below $4.00/kg, still below the $4.80/kg high reached last December.

The elevated starting point for air rates is due to the surge of B2C e-commerce volumes that have kept capacity tight for much of the year. But challenges to this flood of low cost imports continue to mount.

Besides the Biden administration’s proposed closing of the de minimis exemption to most Chinese imports – which may be unlikely to happen before the end of its term, though the Trump administration could feasibly try to enact something similar – the European Commission has opened an investigation into Temu’s possible failure to limit the sale of illegal goods. In the US, increases in warehouse leasing by Chinese logistics companies, including for e-commerce, may signal that some platforms are preparing for a shift away from de minimis and air cargo.

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Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

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Can Real-Time Voice Translation Improve Warehouse Productivity and Employee Engagement?

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Can Real Time Voice Translation Improve Warehouse Productivity And Employee Engagement?

Labor shortages remain one of the most persistent challenges facing warehouse operators. Yet an often-overlooked issue sits beneath the labor discussion: communication. Modern distribution centers frequently employ associates who speak a variety of languages. While workforce diversity is a strength, language barriers can create delays, safety risks, training challenges, and unnecessary dependence on a small number of bilingual employees.

This challenge is becoming increasingly relevant across North America. Distribution centers routinely employ associates representing multiple linguistic backgrounds. As labor shortages persist, operators are focusing less on hiring workers who speak a common language and more on ensuring communication systems can accommodate workforce diversity. Technology that bridges language gaps can therefore expand the labor pool while improving workforce effectiveness.

Historically, many operations have relied on supervisors or bilingual associates to bridge communication gaps. The problem is that those employees are frequently pulled away from their primary responsibilities to interpret instructions, explain process changes, or translate safety information. In a high-velocity warehouse environment, those interruptions create hidden productivity losses.

Recent advances in real-time voice translation technology are changing this dynamic. Solutions such as Relay’s TeamTranslate allow workers to communicate in their preferred language while messages are translated and delivered to others in near real time.

Consider a common warehouse scenario. A distribution center employs workers who primarily speak English, Spanish, and Vietnamese. During a shift startup meeting, supervisors must communicate labor priorities, inventory issues, quality concerns, and safety reminders. Without automated translation tools, information often flows through a bilingual intermediary. Even when translation is accurate, the process consumes time and introduces opportunities for misunderstanding.

With real-time translation, every worker can hear instructions in a familiar language. Communication becomes direct rather than dependent on an interpreter. Managers spend less time repeating instructions, and bilingual associates remain focused on their assigned tasks instead of serving as unofficial translators.

Relay highlights examples from warehouse operations where managers reported stronger understanding between English- and Spanish-speaking associates after implementing translation capabilities. Improved understanding contributed to better alignment and higher production levels.

The ROI opportunity can be meaningful. Consider a 200-person distribution center operating two shifts. If five supervisors each spend fifteen minutes per day locating a bilingual employee to translate instructions, answer questions, or communicate process changes, the facility loses more than 625 supervisory hours annually. At a fully burdened labor cost of $40 per hour, that represents approximately $25,000 in indirect labor costs before accounting for throughput improvements, reduced errors, and fewer delays.

The impact extends beyond productivity. Safety is another significant consideration. Warehouses depend on clear communication for forklift traffic management, hazardous material handling, evacuation procedures, and incident reporting. When critical messages are misunderstood because of language barriers, the consequences can be serious.

Training and onboarding may benefit as well. New employees often face a steep learning curve. Translation-enabled communication allows new hires to learn in their preferred language, potentially reducing training time while increasing confidence.

An emerging category of frontline communication technology is focused on solving these challenges. Vendors such as Relay, Zebra Workforce Connect, Microsoft Teams Walkie Talkie, Theatro, Honeywell Voice, and WorkJam are expanding communication capabilities for deskless workers. Historically, many solutions focused on push-to-talk communication or task management. AI-powered language translation introduces a new capability by directly addressing communication friction between workers.

Perhaps the most interesting impact is cultural rather than operational. Many warehouses consist of diverse teams that work side by side every day but communicate primarily within their own language groups. Technology that allows people to communicate naturally can help create a more inclusive workplace. Employees become more comfortable asking questions, sharing ideas, and participating in team discussions.

This matters because engagement and retention are increasingly strategic priorities. Employees who feel heard and understood are more likely to contribute, collaborate, and remain with an organization.

Takeaway and Market Outlook

For years, warehouse automation investments have focused primarily on moving products more efficiently. Robots, ASRS systems, autonomous mobile robots, and warehouse software have targeted improvements in material flow. Yet communication remains one of the least automated processes within many facilities.

Real-time voice translation represents an interesting shift because it focuses on people rather than equipment. By reducing dependence on bilingual intermediaries, organizations can improve productivity, accelerate onboarding, strengthen safety compliance, and create a more inclusive work environment.

Looking ahead, AI-enabled communication tools are likely to become increasingly common across warehouse and manufacturing environments. Facilities have spent decades optimizing the movement of inventory. The next frontier may be optimizing the flow of information between workers. If technologies such as real-time voice translation continue to demonstrate measurable workforce and operational benefits, they could become a standard component of the digital warehouse technology stack.

The post Can Real-Time Voice Translation Improve Warehouse Productivity and Employee Engagement? appeared first on Logistics Viewpoints.

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Blue Yonder Is Redesigning Supply Chain Software Around Decisions, Not Screens

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Blue Yonder is rethinking how users interact with supply chain applications as artificial intelligence takes on a larger role in planning and execution.

During a recent analyst briefing, Blue Yonder Chief Design Officer Nunzio Esposito outlined the company’s effort to move away from traditional application navigation and toward a more decision-centric model. The company is bringing together AI agents, recommendations, workflows, mobile capabilities, and collaboration tools through what it calls Blue Yonder Orchestrator.

The objective is to reduce the amount of manual navigation and repetitive interaction required from users. Instead of moving through multiple screens to find information and determine what requires attention, Blue Yonder wants its applications to surface the relevant information, recommendations, and decisions more directly.

The broader idea is that users should spend less time operating the mechanics of enterprise software and more time making higher-value decisions.

From Navigation to Orchestration

At the center of the strategy is Blue Yonder Orchestrator, which the company describes as a harness for creating a more coherent experience across its cognitive applications.

Orchestrator can use context including the business process, the user’s role and policies, and the situation in which the application is being accessed. Blue Yonder says this allows the system to determine what information should be presented, who may need to be involved, and what decision may need to be made.

This also affects the role of the traditional dashboard. Esposito described Blue Yonder’s briefing capability as a more intelligent version of a dashboard, with the objective of bringing users into the process when a higher-value judgment is required while allowing lower-level tasks to be handled by agents.

Blue Yonder is also consolidating functions including search, lookup, favorites, navigation, and interaction with agents into a more centralized access point. The company says this can reduce duplication in the interface while giving users a more consistent way to access different capabilities.

The system can also use information such as frequency of use, previous activity, and user-journey patterns to determine what is presented to the operator. According to Blue Yonder, those interactions feed back into its context graph and help Orchestrator respond more dynamically.

Extending the Experience Beyond a Single Application

Blue Yonder’s vision also extends beyond the desktop application.

Esposito said the company wants its capabilities and intelligence to be accessible wherever the user is working, including desktop systems, phones, voice-enabled environments, industrial warehouse devices, and potentially wearables. The company’s goal is to maintain continuity as users move among those environments.

That approach is already visible in Microsoft Teams. Blue Yonder has made some of its domain-agent capabilities available through Teams, allowing users to perform lookups and engage with Blue Yonder intelligence without necessarily returning to the application itself.

In logistics, Esposito pointed specifically to the logistics operations agent being available in Microsoft Teams. He described a scenario in which a procurement manager could ask about current activity and outstanding issues while remaining in Teams rather than moving back into the underlying logistics application.

This supports one of the central themes of the briefing: Blue Yonder does not believe its intelligence should be limited to a single application surface.

Warehouse Applications Put the Strategy Into Practice

The warehouse is one area where Blue Yonder has already applied this design approach.

The company has developed two role-specific mobile applications, one for warehouse operators and another for warehouse supervisors. The applications were developed using Blue Yonder’s mobile studio and were designed with industrial devices in mind.

Esposito said the warehouse effort focused on reducing clicks, maintaining application performance, and helping workers complete tasks more efficiently. Blue Yonder has also been examining measures including decision time and speed to completion as it evaluates these experiences.

The company is also introducing what it calls a decision-based workflow, or workbook. The concept is intended to give users a view of the jobs and tasks that need to be completed, while also providing context around who may be involved and where the work stands. Blue Yonder says the approach is intended to reduce cognitive load and improve collaboration.

For warehouse technology users, the relevance is fairly direct. Small reductions in clicks, navigation, or decision time can become meaningful when those interactions are repeated throughout a shift.

That is an LV interpretation rather than a specific Blue Yonder claim, but it helps explain why application design can have an operational impact in a warehouse environment.

Generative Interfaces and Cognitive Coaching

Blue Yonder is also developing concepts that go beyond simplifying existing interfaces.

One of those is the generative user interface. Esposito described a future in which interfaces could be curated more dynamically based on the information and situation at hand rather than remaining completely fixed.

The company is also developing what it calls Cognitive Coach. Blue Yonder is using information about what a user needs to do, how that user makes decisions, and who the user collaborates with to explore more personalized in-context assistance.

Esposito connected this effort to the broader issue of AI adoption and role transformation. He argued that companies need to think not only about the technology itself, but also about how jobs change as more activities are handled by agents.

Blue Yonder’s objective is to make that transition less disruptive by reducing the amount of change management required as users move from current ways of working toward more AI-assisted processes.

Managing AI Models and Consumption

The briefing also addressed how Blue Yonder manages different AI models.

Esposito said the company selects different models for different activities and can orchestrate multiple models based on the task being performed. He also noted that cost is one of the factors considered in that orchestration.

Blue Yonder is introducing a capability called Mission Hub that provides visibility into areas including the roles in the system, policies and entitlements, GenAI consumption, and which models and agents are being activated. The company said the capability will also help users understand the infrastructure cost associated with that activity.

Through GenAI Studio, customers can also choose models and establish limits or boundaries around their use. Esposito said customers are not limited to Blue Yonder automatically orchestrating those decisions for them.

This introduces a practical layer to the agentic AI discussion. As AI usage expands inside enterprise applications, customers will need visibility into which models and agents are being used and what that consumption costs.

That conclusion is analytical, but it follows directly from the capabilities Blue Yonder described.

The Larger Shift

The most important theme in the briefing was not a single application or interface feature. It was the way Blue Yonder believes the relationship between the user and the application is changing.

The company is trying to reduce manual navigation, surface decisions more directly, and allow agents to handle more of the lower-level activity surrounding those decisions. At the same time, Blue Yonder is extending those interactions across devices and collaboration environments rather than assuming that all work will take place inside one application.

Some of these capabilities are already available, while others remain in development. The company’s December releases, continued work on Cognitive Coach, and generative-interface efforts will provide additional evidence of how far this model can move from concept into day-to-day supply chain operations.

The direction, however, is clear. Blue Yonder is designing its applications around a future in which the user spends less time navigating software and more time deciding what needs attention, what can be delegated, and what action should come next.

The post Blue Yonder Is Redesigning Supply Chain Software Around Decisions, Not Screens appeared first on Logistics Viewpoints.

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Supply Chain Risk Management Is Moving From Alert Generation to Operational Response

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Executive thesis. Supply-chain risk management is moving from signal accumulation to consequence management. More alerts are not an advantage if the enterprise cannot map them to actual products, suppliers, sites, lanes, inventory, customers, or revenue.

Risk teams do not need more undifferentiated alerts

Supply chain risk platforms have become capable of collecting external signals about weather, geopolitics, suppliers, cyber events, infrastructure, finance, and other disruption sources. The challenge is that awareness does not equal response. A long queue of alerts can overwhelm the organization unless the system can determine which events intersect with real operational exposure.

Exposure mapping creates relevance

A disruption becomes actionable when it can be mapped to suppliers, sites, products, materials, lanes, customers, inventory, revenue, or service commitments. That requires multi-tier relationship data and a clear understanding of dependencies. Without that context, the enterprise may know that an event occurred but still lack a defensible answer to the question: what does this mean for us?

Prioritization should be consequence-based

Risk scoring is most effective when it helps allocate scarce attention. As a result, considering probability, exposure, time horizon, substitution options, inventory, capacity, and customer impact rather than relying on event severity alone. The same storm, port closure, or supplier issue can be immaterial to one business flow and critical to another.

Mitigation needs workflow and ownership

Once material risk is identified, the platform should support the response: investigate, validate, assign an owner, evaluate alternatives, obtain approval, execute mitigation, and track closure. Otherwise the risk platform becomes a notification system whose output has to be managed in separate tools. The value lies in shortening the path from detection to controlled action.

Scenario capability turns awareness into preparedness

Risk management improves when the organization can model alternatives before a disruption occurs. Alternate suppliers, substitute materials, inventory buffers, routes, capacity, and manual fallback can be evaluated and exercised in advance. That turns risk technology from a monitoring layer into part of the operating model for resilience.

The Logistics Viewpoints Supply Chain Risk Management Software: Buyer’s Guide evaluates external intelligence, multi-tier mapping, dependency and exposure analysis, mitigation workflow, scenarios, integrations, and alert quality as parts of one response system.

Executive implication

Risk technology should be evaluated by its ability to establish exposure, prioritize consequence, assign ownership, and accelerate executable mitigation.

Go deeper: provides the durable buyer, architecture, and implementation reference for this topic. Risk, Resilience & Security connects this analysis to the broader Logistics Viewpoints research architecture.

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Best Practices in Supplier Risk Management

Go Deeper

Read the full Supply Chain Risk Management Software: Buyer’s Guide.

Explore the broader Risk, Resilience & Security domain for related Logistics Viewpoints research and analysis.

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