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From Golf Carts to AI: Why the Future of Warehousing is a Game of Information

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From Golf Carts To Ai: Why The Future Of Warehousing Is A Game Of Information

At the 2026 ARC Leadership Forum, I had the opportunity to sit down with Jeremy Hudson, then Vice President of Client Services at OpenSky Group, for an episode of the Logistics Viewpoints podcast. While we spent a lot of time at the ARC Advisory Group Leadership Forum discussing high-level strategy, Jeremy brought us back to earth with a reminder: at its core, logistics is still about “picking something up and putting it down.”

But how we decide when, where, and how to move those items is changing faster than ever. Here are my three biggest takeaways from our conversation on the “industrialization” of warehouse technology.

1. The “Golf Trip” Theory of AI

One of the most striking things Jeremy mentioned was that warehousing has been relatively late to the AI trend compared to freight brokerage or manufacturing. Why? Because a robot isn’t necessarily going to pick up a box any faster than a human can.

The real value of AI in the warehouse isn’t physical, it’s informational. Jeremy used a great analogy:

Imagine planning a golf trip in the old days. You’d show up without a weather forecast, no idea about tee times, and no reviews of the course. You’re making decisions laden with risk.

Today, warehouse supervisors are often still in those “old days.” They make labor and routing decisions without a full “weather forecast” of their data. AI is the tool that finally gives them those inputs, turning high-risk guesses into high-certainty execution.

2. We’ve Reached the Automation “Inflection Point.”

When Jeremy started at OpenSky ten years ago, only about 10% of his projects involved automation. Today? It’s closer to 75%.

We aren’t just doing this because the tech is “cool.” We are facing a massive labor cliff. We simply do not have the workforce available to keep up with global demand. While we’re still a long way from “humanoid” robots taking over, the integration of AMRs (Autonomous Mobile Robots) and ASRS (Automated Storage and Retrieval Systems) is no longer optional; it’s a survival strategy to augment the human workers we do have.

3. Sustainability is Just Good Business

As many of you know, my background is in sustainability, so I had to see what Jeremy had to say about how warehouses can go green. His answer was refreshingly pragmatic: Sustainability and the bottom line are the same thing.

Smart Cartonization: Using WMS technology to ensure we aren’t shipping a tiny item in a massive box. This reduces waste, fuel consumption, and road congestion.
Travel Rationalization: If a forklift is driving twice as far as it needs to because of poor batching, that’s wasted energy and wasted money.
The Blank Canvas: Warehouses are essentially massive, flat platforms. By covering them in solar panels, we can turn these structures into carbon-neutral energy hubs.

Re-Imagining the Warehouse

We closed our talk by discussing how to attract the next generation (my fellow Gen Z-ers) to the industry. Jeremy’s take was simple: treat the warehouse like a modern workspace.

Better lighting, modern break rooms, and most importantly, software that highlights human contribution. Imagine an app that tells a worker, “The orders you fulfilled today could fill a Boeing 737.” When we use technology to show people the scale of their impact, we move from “back-breaking labor” to “mission-critical contribution.”

Not every company is Amazon, and that’s okay. The goal isn’t to go from zero to one hundred overnight; it’s about making those incremental shifts from “1 to 25” that move the whole industry forward.

If you’re interested in listening to the full episode, click here:

Spotify:

The post From Golf Carts to AI: Why the Future of Warehousing is a Game of Information appeared first on Logistics Viewpoints.

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Why Real Transactional Data Is the New Benchmark for Component Pricing

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Procurement teams have always needed benchmarks. The problem is that many benchmarks used in electronic component sourcing are too weak for today’s market.

Supplier quotes are useful, but they are not neutral market signals. List prices are available, but they often do not reflect what buyers actually pay. Internal purchase history is important, but it only shows what one company paid in the past.

That is not enough.

In an opaque component market, a company may believe it has a strong benchmark when it is really comparing today’s quote against yesterday’s overpayment. A sourcing team may report savings against a baseline that was never market-aligned. A procurement organization may appear disciplined while still paying more than peers for the same or similar parts.

This is why real transactional data is becoming a more important benchmark for component pricing.

A quote tells a buyer what a supplier is willing to offer. A list price gives a published reference point. Internal history shows what the organization previously accepted. Real transactional data provides something more valuable: evidence of what companies are actually paying in the market.

To hear how real pricing data is changing component sourcing, join ARC Advisory Group for the upcoming webinar, The Hidden Cost of Component Sourcing — and How AI Is Fixing It, featuring Jim Frazer in conversation with Lytica CEO Martin Sendyk. The session will examine how better benchmarks can help manufacturers identify hidden cost and improve sourcing decisions.

The distinction is important because component pricing variance can be difficult to detect from inside one company.

A manufacturer may have thousands or millions of part-level decisions across products, plants, suppliers, and regions. No sourcing team can manually benchmark every component with equal precision. The practical answer is not more spreadsheet work. It is better intelligence.

Real transactional data can help sourcing teams identify where pricing appears out of line with the broader market. It can support stronger supplier negotiations. It can show which parts deserve priority attention. It can help separate true market pressure from supplier-specific pricing behavior.

For procurement leaders, this changes the operating model.

The benchmark shifts from “what did we pay last time?” to “what does market evidence suggest we should be paying?” That is a much stronger question. It gives procurement a better way to communicate opportunity to finance, engineering, operations, and executive leadership.

It also helps focus effort. Instead of treating every component as an equal negotiation target, teams can concentrate on the parts, categories, and suppliers where the economic impact is likely to be highest.

This does not eliminate the need for judgment. Availability, quality, lifecycle status, compliance, supplier performance, engineering constraints, and customer commitments still matter. But better benchmarks make those decisions more informed.

The sourcing teams that improve fastest will be the ones that combine category expertise with stronger external pricing intelligence. They will be able to challenge assumptions earlier, identify hidden overpayment faster, and protect margin with more confidence.

In a market defined by price opacity, supply volatility, and rising electronics demand, real transactional data is becoming less of an advantage and more of a requirement.

Register now for the ARC Advisory Group webinar with Jim Frazer and Lytica CEO Martin Sendyk to learn how real transactional data is changing component pricing benchmarks and helping manufacturers improve sourcing performance.

In an opaque market, better pricing intelligence becomes a competitive advantage.

Register now for the ARC Advisory Group webinar with Jim Frazer and Lytica CEO Martin Sendyk to learn how manufacturers can uncover hidden sourcing costs and make better component sourcing decisions in a more opaque and volatile market.

Register for the Webinar

The Hidden Cost of Component Sourcing — and How AI Is Fixing It
Date: June 23, 2026
Time: 11:00 AM ET
Location: Online
Speakers: Jim Frazer, Vice President, ARC Advisory Group, and Martin Sendyk, CEO, Lytica

If your organization manages a significant electronic component spend, this webinar will help you understand how AI and transactional market data can expose hidden sourcing costs and turn procurement into a more proactive system of intelligence.

Register now to reserve your spot.

The post Why Real Transactional Data Is the New Benchmark for Component Pricing appeared first on Logistics Viewpoints.

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TMS Is Becoming Less of a Routing Tool and More of a Decision Intelligence Layer

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For a long time, the transportation management system was understood in fairly practical terms. It was the system that helped a shipper tender loads, select carriers, build routes, manage rates, track shipments, and audit freight bills. In other words, it was the operational system of record for transportation execution.

That view is no longer sufficient.

Download the TMS Market Research Executive Summary for a strategic view of how the market is moving

Transportation has become too connected to the rest of the enterprise. A transportation decision is rarely just a transportation decision anymore. When a planner chooses a carrier, mode, route, or service level, that decision can affect inventory availability, customer promise dates, warehouse flow, procurement cost, working capital, sustainability performance, and customer satisfaction.

This is why the role of the TMS is expanding. The system is no longer only about executing shipments. It is increasingly becoming part of a broader decision layer across the supply chain.

That shift matters because many TMS evaluations still begin with execution workflows. Can the platform optimize routes? Can it automate tenders? Can it manage freight audit? Can it integrate with carriers? Can it improve visibility?

Those capabilities still matter. They are not going away. But they are becoming table stakes. The larger strategic value is moving toward continuous decision-making.

A modern TMS has to help companies evaluate tradeoffs in real time. It has to weigh cost against service. It has to understand capacity risk. It has to recognize when a cheaper carrier creates downstream service exposure. It has to connect transportation decisions to inventory strategy and customer commitments. Increasingly, it also has to bring emissions and sustainability into the operating equation.

This is one of the central themes in the TMS Market Research Executive Summary: the market is moving from transportation execution software toward transportation decision infrastructure.

That phrase is important. Execution software helps users complete transactions. Decision infrastructure helps an enterprise run a better transportation network.

The distinction changes how buyers should think about the category. The future TMS is not simply a better load-tendering engine or a more advanced routing tool. It is becoming part of the operating brain of the supply chain.

That does not mean transportation teams become less important. It means their work becomes more strategic. Planners spend less time manually chasing shipments and walking loads down routing guides. They spend more time managing exceptions, refining operating rules, improving carrier strategy, and understanding the tradeoffs that shape service and margin.

The controversial point is that the TMS market may still describe itself as execution software, but its future value is decision intelligence.

That is a much bigger idea than transportation management.

The winning platforms will be the ones that help companies make better transportation decisions in the context of the entire supply chain.

Download the TMS Market Research Executive Summary for a strategic view of how the market is moving from transportation execution software to enterprise decision infrastructure.

The post TMS Is Becoming Less of a Routing Tool and More of a Decision Intelligence Layer appeared first on Logistics Viewpoints.

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Why Electronic Component Sourcing Is Still So Opaque

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Electronic component sourcing remains one of the least transparent areas of industrial procurement.

Manufacturers have more procurement tools, supplier portals, dashboards, and spend analytics than ever. Yet many sourcing teams still struggle to answer a basic question: is the price we are paying for this component actually competitive?

That is the core problem. Buyers can see supplier quotes. They can see previous purchase orders. They can compare approved vendors. What they often cannot see is the broader market price being paid by other companies for the same or similar components.

That creates a structural disadvantage.

The same electronic component can be purchased by different companies at very different prices. Some of that variance may be tied to volume, timing, supply availability, contract terms, allocation pressure, or supplier relationships. But some of it is simply the result of limited visibility.

For procurement leaders, the risk is not just higher cost. The risk is hidden overpayment.

A buyer may believe a quote is reasonable because it matches a past purchase. A sourcing team may believe a supplier is competitive because it has always been an approved source. A business unit may accept higher costs because the market feels tight. But none of those signals proves that the company is paying a fair market price.

To explore this issue in more detail, join ARC Advisory Group for the upcoming webinar, The Hidden Cost of Component Sourcing — and How AI Is Fixing It, featuring Jim Frazer in conversation with Lytica CEO Martin Sendyk. The discussion will examine how manufacturers can uncover hidden sourcing costs and improve component sourcing decisions.

The weakness in traditional sourcing is that most companies benchmark against themselves.

Internal data tells a company what it paid. It does not show whether that price was competitive. Supplier quotes show what a supplier is offering. They do not show whether that offer reflects the real market. List prices may provide a reference point, but they often do not reflect actual transaction prices.

That matters because electronic components do not trade like transparent commodities. There is no single public clearing price for every part. Pricing is shaped by fragmented supplier networks, negotiated terms, lead times, lifecycle status, regional availability, and demand conditions that are difficult to see from inside one company.

The operational consequence is clear: sourcing performance can look better than it really is.

A team may secure supply and still overpay. It may negotiate savings against a weak baseline. It may protect production while leaving margin on the table. Without stronger external benchmarks, hidden cost can remain buried inside normal procurement activity.

This issue is becoming more important as electronics content increases across industrial products, vehicles, energy systems, automation equipment, aerospace platforms, medical devices, and connected infrastructure. Components that were once treated as tactical purchasing items now influence margin, product availability, customer commitments, and resilience.

For supply chain leaders, the conclusion is straightforward: component sourcing needs better market intelligence.

Procurement teams need to know where pricing variance exists, which parts may be mispriced, and where supplier quotes should be challenged. They also need that insight early enough to support negotiation, redesign, second sourcing, and risk management.

In an opaque market, better pricing intelligence becomes a competitive advantage.

Register now for the ARC Advisory Group webinar with Jim Frazer and Lytica CEO Martin Sendyk to learn how manufacturers can uncover hidden sourcing costs and make better component sourcing decisions in a more opaque and volatile market.

Register for the Webinar

The Hidden Cost of Component Sourcing — and How AI Is Fixing It
Date: June 23, 2026
Time: 11:00 AM ET
Location: Online
Speakers: Jim Frazer, Vice President, ARC Advisory Group, and Martin Sendyk, CEO, Lytica

If your organization manages a significant electronic component spend, this webinar will help you understand how AI and transactional market data can expose hidden sourcing costs and turn procurement into a more proactive system of intelligence.

Register now to reserve your spot.

The post Why Electronic Component Sourcing Is Still So Opaque appeared first on Logistics Viewpoints.

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