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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

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Balancing Technology and Human Expertise: Insights from the World Procurement Congress

Oliver Esch

June 12, 2025

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The recent World Procurement Congress brought together procurement leaders from across the globe, from Australia to North America, representing diverse industries and perspectives. As a participant, I had the opportunity to engage with CPOs and senior management, gaining valuable insights into current industry trends and organizational priorities. Here are my key takeaways from the event:

The Human Element Remains Essential in an AI-Driven World

While artificial intelligence dominated many discussions, there was a consensus that human skills remain irreplaceable. CPOs and senior management recognize that even the most sophisticated AI tools cannot be used effectively without the right people and skill sets.

“Human contracts are still done between humans,” was a sentiment echoed throughout the event. Despite technological advances, procurement organizations increasingly invest in finding employees with the right mindset and analytical capabilities to achieve their business objectives.

My learning is that employees are key for CPOs and senior management. While they recognize the importance of AI, they also know that this intelligence cannot be used properly without humans and without their employees. That is why investing in employees is more important—finding the right people with the right mindset to achieve targets.

The Evolving Skill Set of Procurement Professionals

Procurement skills have undergone a significant transformation in recent years. As procurement spending becomes more crucial to organizational success, companies are emphasizing the buying process more.

The analytical requirements have evolved dramatically. Ten years ago, buyers might simply compare quotes, but today’s procurement professionals must analyze:

Extensive data sets

Market volatility factors

Benchmarking information

Supplier performance metrics

Emerging trends

This shift has created demand for more analytical procurement professionals who can manage fewer, more trusted supplier relationships rather than handling numerous vendor interactions.

The skills of procurement and buyers are becoming increasingly different. Companies are caring much more about procurement and buying processes as spending becomes more crucial. Analytical skills are now more important than ever. With massive datasets behind decisions and external factors like volatility, benchmarking trends, supplier performance, and more, the procurement profession now requires a different skill set—more analytical, with deeper interactions with a limited number of trusted suppliers.

Partnership Over Pure Cost-Cutting

One of the most significant shifts in procurement strategy has been the move from pure cost-cutting to building flexible, resilient partnerships. This trend emerged mainly as a lesson from the COVID pandemic, when organizations discovered that strong supplier relationships were critical during capacity constraints.

Companies are more willing to invest in long-term partnerships built on trust and reliability. When capacity is limited, these partnerships prove invaluable—trusted suppliers will work harder to find solutions for valued partners. In contrast, transactional relationships often leave buyers without support during challenging market conditions.

I think partnership is a key element—a lesson from the last three or four years, especially during COVID. Openness to potentially invest a bit more in long-term partnerships with trust and reliability is more valued now than before. With good partnerships during times when capacity was limited, you still had an opportunity to manage your transportation. That’s why partnership has become a key element alongside transit time, supplier performance, and cost in identifying the right partners.

Technology as an Enabler of Better Decision-Making

The technology discussions at the Congress focused primarily on improving data visibility, visualization, and understanding. Procurement leaders are looking for tools that:

Simplify complex data

Provide visual representations of information

Enable quick access to insights (including through AI interfaces)

Help identify optimal solutions within short timeframes

The emphasis is on using technology to deliver immediate, actionable insights that procurement professionals can use in negotiations and strategic planning.

One of the key elements is bringing more visibility to different data, visualizing and simplifying data to help people understand what they’re using. While AI is essential, allowing you to talk to your laptop or phone to get results, the most crucial part is data and data visualization to get an engine that demonstrates the best solution quickly. It’s mainly about data, data visualization, and understanding different data to get immediate insights and understand which direction buyers and procurement should negotiate rates.

Sustainability Continues to Gain Momentum

Sustainability remains crucial for procurement leaders, though it is not as prominently featured as other topics. Organizations increasingly focus on reducing CO2 emissions and incorporating environmental factors into their procurement decisions.

Looking Ahead: Stability in Procurement Priorities

Despite constant market changes, the core priorities for procurement organizations have remained relatively stable. CPOs from major companies like Heineken and Diageo continue to focus on three key areas:

Cost management

Carbon reduction

Partnership development

This consistency provides procurement technology providers with a clear direction and ensures that solution development aligns with long-term market needs.

The procurement world isn’t so volatile that this year’s themes differ dramatically from last year’s. That’s an advantage—we know how to develop our products to meet market interest. Cost, carbon, and partnership are the key areas that CPOs are focusing on.

5 Key Things I Learned at the World Procurement Congress

Human expertise remains irreplaceable: Even with AI advancements, human analytical skills and relationship management are more crucial than ever.

Procurement is increasingly strategic: Companies view procurement as a cost center and a critical strategic function with significant impact.

Partnership trumps pure cost-cutting: Organizations that invest in trusted relationships with suppliers gain flexibility and resilience during market disruptions.

Data visualization is critical: Simplifying and visualizing complex data enables better and faster decision-making.

Employee investment pays dividends: Finding and developing talent with the right analytical mindset and skills is becoming a top priority for CPOs.

Frequently Asked Questions from the Event

During the Congress, several questions repeatedly emerged in discussions:

Q: How can we effectively balance AI implementation with human skills?
A: Focus on developing your team’s analytical capabilities using AI to handle data processing and pattern recognition. The most successful organizations view AI as an enhancement to human decision-making, not a replacement.

Q: What skills should procurement teams prioritize developing?
A: Analytical capabilities, data interpretation, relationship management, and strategic thinking are becoming essential. A technical understanding of supply chain systems is also increasingly valuable.

Q: How can we build resilient partnerships without sacrificing cost efficiency?
A: Look beyond immediate price points to total value, including reliability during disruptions. The cost of failure during capacity constraints often far exceeds modest premiums paid for trustworthy partnerships.

Q: What technologies are delivering the most value in procurement today?
A: Tools that enhance data visibility, provide benchmarking capabilities, and offer intuitive visualization of complex information are proving most valuable for strategic decision-making.

Q: How are leading organizations incorporating sustainability into procurement?
A: They’re making sustainability a core evaluation criterion alongside cost and performance, with increasing focus on measurable carbon reduction throughout the supply chain.

Final Thoughts

The World Procurement Congress reinforced that while technology adoption accelerates across the industry, the fundamentals of good procurement practice remain centered on human expertise, strong partnerships, and data-driven decision-making. Organizations that can balance technological innovation with investment in people and relationships will be best positioned to navigate the complexities of today’s supply chains.

Freightos is committed to supporting this balance by delivering solutions that enhance human capability through automation, visibility, and insight. Our platform combines data benchmarking, rate management, booking capabilities, and visibility tools in a single interface, designed not to replace procurement professionals but to empower them.

As we look toward the next year of transformation in logistics and sourcing, I invite you to reflect on how your organization is balancing technology innovation with human expertise.

Oliver Esch

Oliver brings 15+ years of logistics and supply chain expertise to the table. Before joining Freightos Procure (formerly SHIPSTA), he worked as a consultant, uncovering optimization potential in global supply chain operations for industry leaders. Now, he’s focused on delivering cutting-edge solutions to Fortune 1000 companies, helping them streamline both strategic and operational processes for maximum value.

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What a Return to the Red Sea Could Mean for the Container Market

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What a Return to the Red Sea Could Mean for the Container Market

November 26, 2025

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As the fragile but still-in-place Israel-Hamas ceasefire nears the two-month mark, and with the Houthis declaring an end to attacks on passing vessels, there is more and more anticipation that the long-awaited return of container traffic to the Red Sea may be coming soon.

Though Maersk maintains it has not set a date, the Suez Canal Authority stated that Maersk will resume transits in early December. ZIM’s CEO recently stated that a return in the near future is increasingly likely, and CMA CGM is reportedly preparing for a full return in December.

Operational Impact

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of nautical miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

The shift back through the Suez Canal may initially keep some of the typically lower volume ports in Europe that have become transhipment centers during the Red Sea crisis, like Barcelona, busy while carriers may omit port calls at some of the congested major hubs. But after the unwind, these ports, as well as African ports that have been used as refuelling stops during the last two years, will see port calls decline.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster the return the more disruptive it will be during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak. With carriers signalling the shift will begin in December and pre-LNY demand probably picking up in mid-January next year, it seems likely the two will coincide.

Implications for Capacity – and Rates

Red Sea diversions were estimated to have absorbed about 9% of global container capacity by keeping ships at sea for longer and – with longer journeys meaning vessels would arrive back at origins days behind schedule – via carriers adding extra vessels to services in order to maintain planned weekly departures.

This drain on capacity caused Asia – Europe rates to more than triple and transpacific rates to more than double in the two months from the time the diversions began to just before Lunar New Year of 2024. And though rates moved up and down along with seasonal changes in demand, the capacity drain pushed East-West rates up to 2024 highs of $8,000 – $10,000/FEU and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year.

But even with Red Sea diversions continuing to absorb capacity in 2025, continued fleet growth through newly built vessels entering the market has meant that the container trade has already become significantly oversupplied.

As such, rates on these lanes – even before the capacity absorbed by diversions has re-entered the market – have consistently been significantly lower than in 2024 even during months when volumes have been stronger, with prices on some lanes reaching 2023 levels for a span in early October. Recent carrier struggles maintaining transpacific GRIs point to this challenge already.

Even with Red Sea diversions continuing and even during months in 2025 with stronger year on year volumes, capacity growth has meant rates in 2025 have been lower than in 2024.

Yes, the initial congestion and delays caused by the transition back to the Suez Canal will at first put upward pressure on rates for Asia-Europe containers and probably to a lesser degree on the transatlantic lanes as well. If the congestion ties up enough capacity or impacts operations at Far East origins, the rate impact could spread to the transpacific as well. As noted above, if the return coincides with the lead-up to LNY, it will have a stronger impact on rates as there will be pressure from the demand side as well.

But once the congestion unwinds and container flows and schedules stabilize the shift will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable in 2026.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

Discover Freightos Enterprise

November 25, 2025

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Weekly highlights

Ocean rates – Freightos Baltic Index

Asia-US West Coast prices (FBX01 Weekly) decreased 32% to $1,903/FEU.

Asia-US East Coast prices (FBX03 Weekly) decreased 8% to $3,443/FEU.

Asia-N. Europe prices (FBX11 Weekly) decreased 1% to $2,457/FEU.

Asia-Mediterranean prices (FBX13 Weekly) increased 6% to $2,998/FEU.

Air rates – Freightos Air index

China – N. America weekly prices decreased 2% to $6.50/kg.

China – N. Europe weekly prices decreased 1% to $3.97/kg.

N. Europe – N. America weekly prices increased 1% to $2.33/kg.

Analysis

Despite higher tariffs since early this year, US retail sales have proved resilient and are expected to grow through the holiday season. The solidifying tariff landscape is nonetheless facing destabilizing forces like recent China-Japan tensions, and the US Supreme Court’s pending decision on the legality of Trump’s IEEPA-based tariffs.

But the White House is signalling it is already taking steps to ensure that a SCOTUS loss will not open a low tariff window. So, if consumer spending remains strong, and the status quo of the trade war holds up, the US could enter a restocking cycle in 2026 as frontloaded inventories wind down. This restocking could mean stronger freight demand than some have anticipated for next year.

On the freight supply side though, there is more and more discussion of container traffic’s coming return to the Red Sea as the fragile Israel-Hamas ceasefire remains in effect. And while most carriers are not offering a timeline, ZIM’s CEO recently stated that a return in the near future is increasingly likely.

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster it is the more disruptive it will be, and the more pressure it will put on freight rates during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak.

The capacity absorbed through Red Sea diversions pushed East-West rates up to highs of $8,000 – $10,000/FEU in 2024 and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year. But even with Red Sea diversions still in place this year, rates on these lanes have consistently been significantly lower than last year, with prices on some lanes reaching 2023 levels for a span in early October.

The transition back to the Suez Canal – be it more or less chaotic – will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable.

The current overcapacity on the East-West lanes is the main reason that carriers’ November transpacific GRIs which had pushed West Coast rates up by $1,000/FEU this month to about $3,000/FEU have now fizzled.

Asia – N. America West Coast prices fell 32% last week to $1,900/FEU with daily rates this week down another $100 so far, but prices remain above the $1,400/FEU low for the year hit in early October. Last week’s vessel fire at the Port of LA does not seem to have had an impact on prices as operations have quickly recovered. Rates to the East Coast fell 8% to $3,400/FEU last week but are at $3,000/FEU so far this week, about even with levels in early October before these set of GRI introductions.

Meanwhile, October and November’s GRIs on Asia-Europe lanes have stuck, with rates to Europe and the Mediterranean both 40% higher than in early October at $2,500/FEU and $3,000/FEU respectively. These rate gains may be surviving on aggressive blanked sailings on these lanes.

Carriers are planning additional GRIs for December aiming for the $3k-$4k/FEU level as they continue to reduce capacity – with an announced labor strike in Belgium likely to help absorb some supply – but there are signs that these increases may not take.

In air cargo, peak season demand is driving rates up and should keep doing so for the next couple weeks. Freightos Air Index data show ex-China rates remaining strong at about $6.50/kg to N. America and $4.00/kg to Europe last week. Demand out of S. East Asia has grown significantly during this year’s trade war, with rates also elevated on these lanes at $5.40/kg to the US and $3.50/kg to Europe.

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Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

Put the Data in Data-Backed Decision Making

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The post Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update appeared first on Freightos.

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How AI Is Driving the Future of Industrial Operations and the Supply Chain

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How Ai Is Driving The Future Of Industrial Operations And The Supply Chain

ARC Industry Leadership Forum • Orlando, Florida
February 9–12, 2026 • Renaissance Orlando at SeaWorld

Artificial intelligence is reshaping how industrial organizations run their operations and supply chains. The shift is real. The early experiments are gone. Today, companies are redesigning their planning, logistics, reliability, sourcing, and production workflows around systems that can think, react, and coordinate.

At ARC Advisory Group, we’re seeing this change accelerate every quarter. AI is moving from a standalone project to the connective tissue between operational systems. It’s improving how energy is consumed, how materials flow, how assets behave, and how teams respond to uncertainty.

This February, leaders from across the world will gather in Orlando to break down where AI is creating value and what comes next.

Event Details
Renaissance Orlando at SeaWorld
6677 Sea Harbor Drive, Orlando, FL 32821
February 9–12, 2026
Event link: https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

More than 200 colleagues are already registered, including Conrad Hanf and a broad mix of executives, operations leaders, and technologists.

Why AI Matters Right Now

AI gives industrial organizations three capabilities they’ve never had before.

Real-time awareness.
Factories, yards, pipelines, fleets, and distribution nodes are producing enormous amounts of data. AI helps cut through that noise. It identifies what matters, when it matters, and why. The result is faster decisions and fewer surprises.

Coordination across functions.
Production affects logistics. Maintenance affects throughput. Sourcing affects lead time. AI lets these domains share context and act together instead of waiting for a meeting or a spreadsheet adjustment. Decisions that once took a day now happen instantly.

Pattern recognition at scale.
AI sees the earliest signals of asset degradation, demand shifts, port delays, or supply risk. It doesn’t wait for a problem to become a crisis. It alerts teams early and recommends actions with enough lead time to matter.

What Leaders Are Focusing On

Across our research and briefings, the same themes keep rising to the surface.

AI-driven maintenance and reliability.
Predictive models are becoming the default. They diagnose root causes, calculate the impact of failure, and help schedule work when it makes operational sense.

Modern planning and scheduling.
Forecasts now incorporate external signals, real-time plant conditions, and multi-site interactions. Planners are starting to work with continuously updated recommendations instead of static plans.

Autonomous supply chain operations.
AI agents are beginning to negotiate with carriers, re-route shipments, rebalance inventory, and adjust sourcing strategies. This isn’t sci-fi. It’s quietly happening in live networks.

Graph intelligence.
Industrial networks are connected by thousands of relationships. Knowledge-graph models help organizations understand those connections and trace how one event cascades across an entire operation.

Data discipline.
AI’s performance depends on clean, harmonized data across ERP, MES, historians, WMS, TMS, and supplier systems. Many companies are now tackling this foundational work head-on.

Human and AI collaboration.
The most successful organizations aren’t automating people out. They’re giving operators, planners, and engineers AI tools that amplify experience and judgment.

Why Attend the ARC Industry Leadership Forum

The Forum is where these shifts come together. Attendees will see:

• Real-world case studies from global manufacturers, logistics leaders, and utilities
• Demonstrations of AI-enabled control towers and reliability platforms
• Deep-dive sessions on agent-based systems, context management, RAG assistants, and graph reasoning
• Roundtable conversations with peers facing the same operational pressures
• Practical discussions on governance, cybersecurity, workforce roles, and measurable ROI

This event is built for leaders who want clarity, validation, and a realistic roadmap for scaling AI across the industrial value chain.

A Turning Point for Industrial Operations

AI is changing the fundamentals of how materials move, how assets perform, how demand is met, and how decisions get made. The organizations that learn to use this intelligence well will operate with more resilience, more predictability, and less friction.

The ARC Industry Leadership Forum is the best place to understand what this looks like in practice and how to prepare your organization for it.

Join Us in Orlando

If your role touches operations, supply chain, engineering, logistics, maintenance, or industrial strategy, this gathering will be well worth your time.

Reserve your seat:
https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

We hope to see you there.

The post How AI Is Driving the Future of Industrial Operations and the Supply Chain appeared first on Logistics Viewpoints.

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