Connect with us

Non classé

No More Black Swans: The Age of Supply Chain Uncertainty

Published

on

No More Black Swans: The Age of Supply Chain Uncertainty

Freightos Enterprise unifies market intelligence, tender management, and shipment operations into one solution, enhancing logistics efficiency for large import-export businesses.

Ian Arroyo

April 29, 2025

Blog

As Freightos’ Chief Strategy Officer, I’ve had the privilege of witnessing firsthand how the logistics industry has transformed since COVID-19 disrupted supply chains worldwide. What’s become increasingly clear is that there are no more black swans in global logistics. Everything should be expected and planned for.

Disruptions have become the norm, rather than the exception, and the only organizations that can thrive in this new reality are those with the right tools.

Simplify, Synchronize, Succeed

Gain consolidated visibility into rates, capacity, and market shifts.

The Inspiration Behind Freightos Enterprise

A little over a year ago, my team and I embarked on an extensive listening tour, sitting down with nearly one hundred enterprise shippers and BCO senior executives from the supply chain and logistics sectors. These weren’t casual conversations – they were deep dives into the real challenges keeping supply chain leaders awake at night.

One consistent theme emerged from these discussions: the need to move away from disconnected logistics technology silos toward a much more connected ecosystem.

The fragmentation of data and processes was creating blind spots, inefficiencies, and ultimately, vulnerability to disruption.

Enterprise shippers are moving quickly towards a fully integrated ecosystem to ensure their supply chains are resilient and comprehensive by consolidating tools and ensuring integration instead of silos of tech. They need to make decisions in real-time or near real-time, as the environment around them rapidly evolves. The days of quarterly reviews and annual procurement cycles are giving way to a much more dynamic, responsive approach to supply chain management.

“Having everything connected – from market intelligence to tender procurement to actual bookings – transforms how shippers operate. Now, teams can focus on strategy, instead of chasing information across multiple systems and endless email chains, saving time and money, and getting goods on shelves with less overhead and more reliability.”

– Paolo Galli, VP Group Logistics Operations at Electrolux.

This insight wasn’t merely theoretical.

The Red Sea crisis demonstrated how quickly shipping routes can be compromised, forcing immediate rerouting decisions. Our data showed that over 90% of enterprise shippers had to reroute shipments during this period, with an average cost increase of 35% per container.

Evolving geopolitical challenges between major economies have shown how a single policy change can dramatically alter the economics of established supply chains.

When a single tweet can change tariffs on global trading partners, or when conflict in the Middle East impacts shipping lanes, logistics teams need comprehensive visibility and control, not in weeks or days, but in hours.

The Problem with Fragmented Solutions

The logistics technology space is undeniably crowded.

Since COVID-19, we’ve seen enormous investment in this sector, with numerous specialized solutions emerging. Many of these tools are excellent at solving specific problems – whether it’s procurement automation, rate management, or market intelligence. However, this specialization has created its own challenges.

In our conversations with enterprise logistics and supply chain leaders, we consistently heard about the friction created by managing multiple systems that don’t communicate effectively with each other. One Fortune 100 retailer described maintaining seven different logistics platforms, each requiring separate logins, data management, and training. The inefficiency was staggering, but more concerning was the inability to make holistic decisions when critical information was scattered across disconnected systems.

Our analysis of enterprise logistics operations revealed that teams using manual processes spend an average of 22 hours per week on data entry and validation tasks. That’s over 1,100 hours annually that could be redirected to strategic initiatives. More concerning, we found that manual processes have an average error rate of 4-6%, which may seem small until you consider the impact on a $50M+ freight spend.

Our approach with Freightos Enterprise is fundamentally different. The core differentiator when you’re thinking about a crowded logistics technology market is that we’re not focusing on providing just one niche solution or silo. We’re talking about solving for the entirety of the procurement lifecycle – from strategic sourcing through execution and analysis.

The Data Advantage in a Volatile World

When I talk with supply chain leaders, I often pose this question: If you didn’t have real-time data in an environment changing hour-by-hour, how could you possibly make decisions that ensure your supply chain remains intact?

The reality is that most enterprises are making critical logistics decisions based on outdated or incomplete information. Rate sheets become obsolete almost as soon as they’re negotiated.

Rate sheets become obsolete almost as soon as they’re negotiated. Market conditions change faster than traditional reporting cycles can capture, and the complexity of global supply chains means that important signals are often lost in the noise.

At Freightos, we’ve invested heavily in providing near real-time or real-time data to our customers. Our global network of carriers, forwarders, and shippers generates millions of data points daily, creating an unparalleled view of the logistics marketplace.

The Freightos Baltic Index (FBX) has become the industry standard for container freight rate tracking, providing transparency in a historically opaque market. Similarly, our Freightos Air Index (FAX) offers the same level of insight for air cargo rates.

For example, when recent tariff wars began, one Fortune 500 company we work with immediately needed to evaluate its total cost of ownership across different regions. By taking real-time market intelligence data from our Terminal module, as fresh as an hour ago, they were able to map out what would happen to their total cost of ownership for each origin and destination within days.

This visibility allowed them to start making real-time adjustments with their LSPs, shifting volume between origins to minimize the impact of new tariffs. Within weeks, they had reconfigured their supply chain to reduce the tariff impact by over 40%, saving millions while maintaining service levels to their customers.

Another global retailer used our platform during the Red Sea crisis to identify alternative routing options and secure capacity ahead of competitors. While others were scrambling to respond, they had already secured the capacity they needed at rates 15-20% below what the market would soon bear. Our data showed that spot rates on Asia-Europe routes increased by over 70% during this period, but our customers who acted quickly based on Terminal insights secured capacity at just 25-30% above pre-crisis levels.

Moving Beyond Excel-Based Workflows

Our research shows that 73% of enterprise organizations still rely on Excel spreadsheets to manage procurement and booking workflows. I get it – Excel is remarkable in many ways and practically runs the world. But it simply cannot provide the flexibility, resilience, and accuracy that today’s environment demands.

I’ve seen logistics teams spend countless hours manually updating spreadsheets, only to find their data is already outdated by the time they finish. When rates are changing daily and capacity is fluctuating, this approach is simply unsustainable. The manual nature of spreadsheet-based processes also introduces a significant risk of errors – a misplaced decimal or incorrect formula can lead to costly mistakes.

Freightos Enterprise standardizes these workflows while ensuring that existing processes aren’t broken. We understand that change management is challenging, especially in large organizations with established ways of working. Our approach is to digitize and enhance your existing processes, not force you to adopt an entirely new methodology.

We eliminate data delays and inaccuracies, enabling logistics teams to focus on strategic decision-making and relationship management, where human expertise truly shines.

Unify, Automate, Thrive

Automate tendering, benchmark rates instantly, and book freight in one solution.

The Future of Integrated Logistics

As I look ahead, integration will become increasingly crucial. The future belongs to connected platforms that can bring together disparate data sources and processes into a coherent whole. This isn’t just about technology integration – but about enabling better collaboration between different teams within your organization and with your external partners.

Our strategic focus at Freightos is providing greater effectiveness in integrating not only our platform with enterprises’ current processes, but also making it easier for an enterprise to integrate our solutions across their tech ecosystem. This ensures that visibility isn’t siloed but available organization-wide.

We’ve invested heavily in API capabilities, pre-built connectors for major ERP and TMS systems, and flexible data exchange options to ensure that Freightos Enterprise can work seamlessly withyour existing technology landscape. We’re also exploring advanced applications of AI and machine learning to help identify patterns and opportunities that might otherwise go unnoticed.

The goal isn’t just to provide better tools for logistics professionals, but to elevate the strategic importance of logistics within the enterprise. When you can demonstrate the impact of logistics decisions on overall business performance with clear, data-driven insights, you transform logistics from a cost center to a strategic advantage.

A Holistic Industry Approach

Freightos is dedicated to providing a holistic solution that fosters seamless collaboration across shippers, forwarders, and carriers. Our ecosystem approach offers insights into the logistics value chain, enabling us to tailor solutions to immediate needs and promote partner collaboration.

The Freightos platform connects over 10,000 forwarder offices worldwide and integrates with 100+ leading carriers, creating the world’s largest digital freight network. This reach provides unparalleled connectivity and visibility across the global logistics landscape.

This approach is vital as the industry continues its digital evolution. By connecting all stakeholders on WebCargo, 7LFreight, and now Freightos Enterprise, we’re ensuring that the entire logistics ecosystem has access to accurate, high-resolution, low-latency data for better decision-making in an unpredictable world.

The challenges you face as a supply chain and logistics professional are real and growing more complex by the day. According to our recent survey of enterprise logistics leaders, 78% report that market volatility has significantly increased in the past 24 months, while 82% say they lack confidence in their ability to respond quickly to major disruptions.

We built Freightos Enterprise because we believe you deserve better than disconnected systems and outdated data. You deserve a solution that brings everything together, giving you the power to navigate today’s challenges and tomorrow’s uncertainties with confidence.

As you evaluate your logistics technology strategy, consider not just the capabilities of individual tools but also how they work together to create a coherent, end-to-end solution. The future belongs to integrated platforms that eliminate friction, enhance visibility, and enable faster, better decisions.

Freightos Enterprise represents our vision for that future – a comprehensive solution that addresses the entire procurement lifecycle, from strategic sourcing through execution and analysis. We’re committed to continuing our investment in this platform, expanding its capabilities, and ensuring it remains at the forefront of logistics innovation.

The world of global logistics will continue to evolve, bringing new challenges and opportunities. With Freightos Enterprise, you’ll be equipped not just to respond to these changes but to anticipate them and turn them to your advantage.

The current uncertainty surrounding the trade war is likewise spurring demand for visibility and speed – this time around, tariff exposure and alternative sourcing options. The companies that thrive will be those that can quickly assess their exposure, model different scenarios, and execute changes to their logistics networks with confidence and precision.

Shaping Global Supply Chains Through 2026 and Beyond

As we look to 2026 and beyond, I believe we’ll see even greater convergence between logistics technology and broader supply chain management. The artificial boundaries between procurement, operations, and intelligence will continue to dissolve, creating truly integrated platforms that provide end-to-end visibility and control.

At Freightos, we’re committed to leading this transformation. Our vision is to create a world where global trade is as simple, transparent, and efficient as possible – where logistics professionals have the tools they need to navigate complexity with confidence and where enterprises can turn their supply chains into competitive advantages.

I invite you to join us on this journey. Whether you’re struggling with the limitations of your current systems, looking to gain better visibility into your logistics operations, or seeking to transform your approach to procurement, Freightos Enterprise offers a comprehensive solution designed for the challenges of today and tomorrow.

The future of logistics is integrated, data-driven, and responsive. With Freightos Enterprise, that future is here today.

Freight forwarders and enterprise shippers looking to learn more about Freightos Enterprise click here for additional information or book a demo here.

The Modern Tech Stack for Enterprise Shippers

Leverage real-time insights and streamlined workflows for end-to-end freight success.

Ian Arroyo

Chief Strategy Officer, Freightos Group

Ian is a passionate entrepreneur, strategy geek, and people builder. He’s proven go-to-market and growth leadership across industries.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post No More Black Swans: The Age of Supply Chain Uncertainty appeared first on Freightos.

Continue Reading

Non classé

From Prompting to Persistent Decision Workflows in Supply Chain Operations

Published

on

By

Supply-chain AI is moving from episodic prompting toward persistent decision workflows. Repeated prompting can help an analyst solve a problem, but an operating capability must maintain context, monitor changing state, preserve decision logic, and connect recommendations to the work that follows.

A persistent decision workflow needs memory of the business object, the current plan, previous recommendations, overrides, policies, and outcomes. Without that continuity, users repeatedly reconstruct context and the model cannot reliably distinguish a new exception from a continuation of an old one. This persistence requirement becomes more important as the AI-agent execution model advances, because an agent cannot act safely if each interaction starts without durable operating state or prior decision context.

A mature design connects detection, context assembly, analysis, option generation, recommendation, approval, execution, and feedback. Some stages may use generative AI; others are better handled by optimization, rules, deterministic integrations, or human judgment. Persistence comes from the workflow and state model, not from the conversational interface.

The system should know what it may observe, recommend, prepare, execute, and escalate. Financial thresholds, customer impact, reversibility, confidence, and policy can determine the autonomy level. These controls make repeated decisions governable at scale.

ERP, planning, TMS, WMS, visibility, risk, and network platforms remain systems of record and execution; decision intelligence sits above and across them where context is assembled, tradeoffs are evaluated, actions are prioritized, and responses are coordinated. The persistent workflow therefore needs controlled write-back or action mechanisms, not only read access and summarization.

A decision workflow should record recommendations, human overrides, actions, and results. That creates an evidence base for improving rules, models, prompts, and autonomy thresholds. A chat transcript alone is not an operating learning system.

The architectural shift is from asking AI for help to designing a governed process in which intelligence participates continuously. That is a much stronger foundation for supply-chain decision support than repeated prompting.

Persistent decision workflows need memory and governance

A durable decision workflow has to preserve operating state across time. It should retain the event, relevant context, alternatives, constraints, prior decisions, approvals, overrides, actions, and outcomes so that the next step does not depend on a user reconstructing the problem in a new prompt. That persistence is what turns AI assistance into an operational capability.

Buyers should test continuity across handoffs. Can the system resume an unresolved decision after new data arrive? Can a different user see why an option was rejected? Can an agent act only within encoded authority? Can the resulting transaction be traced back to the evidence and rule that produced it? These are architecture questions, not user-interface questions.

Persistence changes the economics of decision support

When a workflow is persistent, the organization stops paying the same context-assembly cost every time a decision changes hands. New events can be evaluated against the existing state, prior alternatives remain visible, and approvals or overrides do not have to be reconstructed from email or chat history. That can reduce decision latency while improving traceability. It also creates a better foundation for automation because the system can distinguish a new decision from a continuation of an existing one. Buyers should therefore evaluate memory, state management, versioning, and auditability as operating capabilities rather than treating them as secondary AI features.

The 2026 Market Map is designed to help organizations understand the structure of the Decision Intelligence market, evaluate provider differences, and identify the capabilities most relevant to their operating environment. If your organization is evaluating Decision Intelligence platforms or clarifying where decision intelligence fits within the broader technology architecture, I would be glad to provide the Market Map brochure and discuss the evaluation questions and provider differences most relevant to your requirements.

Request the Decision Intelligence Market Map Brochure

For technology providers

Providers may request the brochure, discuss the research framework, or contact me to confirm how their capabilities are represented in the market assessment.

Discuss the research or confirm your profile

Continue Reading

Non classé

Why SKU Selection Can Make or Break an AS/RS Business Case

Published

on

By

Why Sku Selection Can Make Or Break An As/rs Business Case

Automated Storage and Retrieval Systems (AS/RS) have become a cornerstone of modern warehouse automation strategies. Whether the technology involves shuttles, cube-based systems, cranes, or goods-to-person solutions, the business case is typically built around a common set of objectives: increasing throughput, reducing labor requirements, improving accuracy, and maximizing storage utilization. Yet one of the most important decisions in any AS/RS implementation often receives far less attention than the technology itself: SKU selection.

Companies frequently spend months evaluating vendors, software platforms, and automation architectures. However, even the most advanced AS/RS can fail to deliver expected returns if the wrong products are placed into the system. In many cases, the difference between a highly successful deployment and a disappointing investment comes down to a simple question: Which SKUs should be automated?

The Purpose of AS/RS Is Productivity, Not Storage

One of the most common misconceptions about AS/RS is that its primary purpose is to store inventory. While increased storage density is certainly a benefit, the real value of automation lies in improving warehouse productivity.

AS/RS creates value by reducing manual labor associated with inventory handling. Every automated retrieval eliminates walking, searching, traveling, and material movement. The more frequently a product is handled, the greater the opportunity for automation to generate measurable savings.

This is where SKU velocity becomes critical.

Not all inventory contributes equally to warehouse activity. In most distribution centers, a relatively small percentage of SKUs generates a disproportionately large percentage of order lines, picks, and replenishment activity. These high-velocity items create the majority of warehouse work and therefore present the greatest opportunity for automation.

Why High-Velocity SKUs Belong in AS/RS

The strongest AS/RS business cases are generally built around automating the products that move most frequently.

Consider two products:

SKU A is picked 2,000 times per week.

SKU B is picked 10 times per month.

Both consume storage space within the AS/RS, but only one generates meaningful operational value.

Every time SKU A is automatically retrieved, labor is eliminated and productivity improves. Over the course of a year, those savings accumulate rapidly. SKU B, on the other hand, occupies valuable automated storage capacity while contributing very little to throughput improvement or labor reduction.

Simply put, high-velocity SKUs produce the transactions that justify the investment.

When organizations prioritize their fastest-moving inventory for AS/RS storage, they maximize:

Labor savings

Pick productivity

Throughput performance

Equipment utilization

Return on investment

This is why leading warehouse operators often use ABC inventory analysis to determine AS/RS eligibility, with A-items receiving priority placement within the automated system.

The Hidden Cost of Selecting the Wrong SKUs

Many automation projects encounter challenges not because the technology underperforms, but because the SKU strategy was flawed from the start.

A common mistake is attempting to place too many slow-moving products into the AS/RS simply because capacity is available. While this may increase storage utilization, it often reduces economic utilization.

An AS/RS filled with low-velocity inventory can create several problems:

Lower Labor Savings

Products that rarely move generate few picking events. As a result, automation replaces little labor activity, weakening the original business case.

Reduced Throughput Benefits

System resources become occupied storing inventory that contributes minimally to order fulfillment activity, limiting the throughput impact of the investment.

Longer Payback Periods

If labor savings and productivity gains fall below projections, the expected payback period can extend significantly beyond the original ROI model.

Capacity Constraints

As demand grows, operators may discover that high-velocity items no longer have sufficient space within the AS/RS because slower-moving products are consuming capacity.

The technology itself may be performing exactly as designed, but the financial return can still disappoint.

Focus on Activity, Not SKU Count

One of the most important lessons for warehouse leaders is that AS/RS success should not be measured by the number of SKUs stored within the system.

Instead, it should be measured by the percentage of warehouse activity flowing through the system.

For example, placing 1,000 high-velocity SKUs into an AS/RS that captures 80% of total picking activity will typically generate greater value than storing 5,000 SKUs that account for only 40% of picks.

The goal is not to automate the greatest amount of inventory.

The goal is to automate the greatest amount of work.

That distinction has significant implications for system utilization and overall project economics.

The Importance of Continuous SKU Evaluation

SKU selection should not be treated as a one-time exercise conducted during system commissioning.

Demand patterns change. Product popularity shifts. New items are introduced while others decline.

As a result, warehouse operators should periodically re-evaluate which products belong inside the AS/RS. High-velocity inventory today may not be high-velocity inventory next year.

Organizations that continuously align automated storage capacity with current demand patterns are often able to sustain higher utilization rates and stronger ROI throughout the life of the system.

ROI strategy

Consider a simple ROI example. Assume a company invests $5 million in an AS/RS and expects to save $1 million annually through labor reduction and productivity improvements. The original business case assumes the system will handle 75 percent of warehouse picking activity.

If the company correctly slots high-velocity products into the system, the projected labor savings can be achieved, resulting in a payback period of approximately five years. However, if management fills a large portion of the AS/RS with slow-moving inventory, the system may only process 40 percent of warehouse picking activity. Annual savings could fall to $600,000, extending the payback period from 5 years to more than 8 years. The technology has not failed. The SKU strategy has.

Final Thoughts

AS/RS technology continues to play an increasingly important role in warehouse automation strategies. Yet successful implementations depend on much more than selecting the right hardware or software platform.

The most effective AS/RS deployments are built around careful SKU selection.

High-velocity products generate the majority of warehouse activity and therefore create the greatest opportunity for labor reduction, throughput improvement, and productivity gains. Conversely, filling automated systems with low-velocity inventory can significantly dilute returns and extend payback periods.

For warehouse and supply chain executives, the takeaway is straightforward: an AS/RS should be designed around activity, not occupancy. The objective is not simply to store products in an automated system. The objective is to automate the work that drives operational performance. In most facilities, that means ensuring the highest-velocity SKUs receive priority access to valuable AS/RS capacity.

The difference between a successful automation investment and an underperforming one may ultimately come down to a decision that appears deceptively simple: choosing the right SKUs.

The post Why SKU Selection Can Make or Break an AS/RS Business Case appeared first on Logistics Viewpoints.

Continue Reading

Non classé

What the Descartes Innovation Forum Said About the Next Phase of Logistics Execution

Published

on

By

After several days at the 2026 Descartes Innovation Forum, the clearest takeaway was not simply that artificial intelligence is coming to logistics. That part is already obvious. What stood out more was where the technology is moving and why it matters now.

Across the keynote, a transportation leadership panel, a Walmart Marketplace session, and a detailed discussion of carrier fraud, the same operating problem kept surfacing in different forms. Logistics organizations have more data, more applications, more connectivity, and increasingly more AI, but the real value comes when those capabilities help someone make a better decision or execute the next step faster, more reliably, and with the right controls in place.

That matters because the operating environment is not getting easier. Transportation capacity is tightening, rates and fuel costs remain under pressure, fraud and cargo theft are serious concerns, customer expectations continue to rise, and companies are being asked to improve productivity without adding equivalent labor. Against that backdrop, the most interesting technology at the Forum was not technology that simply explained what was happening. It was technology aimed directly at the work itself.

The Swivel-Chair Problem Is Still Real

Descartes opened the Forum with a problem that will sound familiar to anyone who has spent time inside transportation operations. Companies may have capable systems and extensive networks, yet much of the actual work still happens in the gaps between those systems.

Someone receives an email, opens a portal, checks a transportation system, moves to another application, sends a message, waits for a response, updates a record, and then starts the process again somewhere else. Descartes referred to this as the “swivel chair tax,” and the phrase worked because it described a problem technology has never fully eliminated.

The company’s answer is its Agent Control Plane, which is designed to expose capabilities from Descartes applications as skills that AI agents can use. As I covered earlier in Descartes Takes Agentic AI Into the Logistics Workflow at the Descartes Innovation Forum, Descartes was careful to distinguish that approach from a basic chat interface or a traditional workflow engine. The intent is to allow agents to work across applications and adapt as conditions change rather than simply follow a rigid sequence of predefined screens.

The live demonstration made the concept more tangible. Descartes followed an order across four representative companies—a retailer, freight forwarder, customs broker, and final-mile provider—with 15 Descartes products supporting 28 process steps behind the Agent Control Plane. Many of those steps happened without requiring a person to manually move information from one application to another.

What stood out to me was not the amount of automation. It was where Descartes chose not to automate.

At one point, an agent identified a carrier option that could save roughly 8 percent. The carrier, however, had a poor trust score, thin operating history, and other warning signs. Rather than make the lower-cost choice automatically, the system surfaced the decision for human review. The human declined the cheaper carrier.

That is a much more practical model for agentic AI in logistics than the idea of simply handing an operating process over to a machine. Descartes repeatedly described autonomy as a dial, not a switch. Agents have identities, their actions are logged, activity can be replayed, and organizations can determine which decisions require human approval.

The significance is straightforward. Once AI begins taking actions inside real operating processes, governance stops being an abstract IT issue and becomes part of the operating model.

The Market Is Making Better Execution More Valuable

The transportation leadership panel I moderated later in the Forum put that technology discussion into a much tougher operating context.

The freight market described by the panelists was not one of strong demand and easy growth. It was one in which relatively weak demand is colliding with meaningful reductions in capacity. One participant cited a decline in the number of trucking companies from roughly 340,000 to 282,000 and dry-van truckload rates up approximately 33 percent year over year. The larger point was that the conversation has shifted. Two years ago, shippers were largely focused on rates. Today, capacity availability and reliability matter much more.

That tighter environment also increases risk. When capacity is harder to find, there is greater temptation to use carriers that may not have passed the same diligence in a looser market. Panelists tied that pressure to growing concerns around freight fraud, cargo theft, safety, insurance, litigation, and carrier qualification.

As discussed in Transportation Leaders See AI Moving From Experiment to Operating Model at the Descartes Innovation Forum, the response is not simply to cut spending. Technology did not sound discretionary in this discussion. One participant described a single repetitive business activity being performed roughly 750,000 times per month, representing the equivalent of about 1,500 employee-hours per day. That is exactly the kind of workload where automation can move from being interesting to economically significant.

The panel also showed how quickly expectations around technology development are changing. Voice agents, email automation, operational workflows, data science, and agentic AI were all discussed as practical tools rather than distant possibilities. One participant described a proprietary TMS containing more than 30 million lines of code and roughly 2,000 database tables. A 12-person team working with AWS and Anthropic was then tasked with recreating the system using AI-assisted development and reportedly produced a replication in approximately six weeks.

Replicating a system is not the same as proving it in full production, so that example deserves some caution. Still, it shows how quickly the economics of software development may be changing.

Transportation technology has traditionally changed slowly because systems were complex, deeply integrated, and expensive to modify. AI may compress that cycle dramatically. For transportation leaders, that creates an interesting tension: the operating environment is getting harder at the same time that the technology available to respond to it is improving faster.

Walmart Brought the Conversation Back to the Customer

A Walmart Marketplace session provided a useful counterweight to the AI-heavy discussions elsewhere at the Forum. Bryce Caswell, Director of Ship with Walmart for Walmart Marketplace, focused on something much more basic: the customer promise.

Walmart described four foundations for marketplace success—assortment, listing quality, pricing, and shipping—and emphasized that the four are interdependent. Good assortment will not solve poor content. Good content will not offset uncompetitive pricing. And none of it matters if the seller cannot deliver the product when promised.

That may sound obvious, but it was one of the more useful reminders of the Forum. Logistics technology discussions can quickly become dominated by architecture, optimization, visibility, and AI. The customer evaluates something much simpler: did the order arrive when you said it would?

As I wrote in Walmart Is Turning Marketplace Logistics Into a Platform, Walmart’s emphasis was not simply on speed. Reliability and consistency mattered just as much. During holiday peaks, sellers were encouraged to protect inventory availability, leave enough time to move product into the fulfillment network, understand what they are promising, and then meet that promise.

The company is also trying to simplify the mechanics underneath that promise. Walmart Fulfillment Services provides pick, pack, and ship capabilities through Walmart’s fulfillment network, while its multi-channel model allows sellers to support multiple sales channels from a single inventory pool.

Ship with Walmart extends that logic into transportation by offering access to negotiated carrier rates, including national, regional, and LTL options, while adding certain protections around on-time delivery and lost shipments.

The larger point is that simplification has value only if it improves execution. Whether the tool is an AI agent or a fulfillment network, the objective is the same: remove unnecessary friction so people can focus on the decisions and exceptions that actually matter.

Fraud Changes the Meaning of Visibility

The Forum’s carrier fraud session added another layer to the discussion because it showed how operating data is being repurposed for trust.

Descartes demonstrated how MyCarrierPortal and MacroPoint can be used together to strengthen carrier vetting before a load is tendered. The process extends beyond checking insurance or basic carrier status. It can incorporate configurable risk assessments, tracking history, lane history, inspection information, validated users, equipment data, and driver-level tracking statistics.

That is a subtle but important shift in how transportation visibility data is used. Historically, tracking information primarily answered a familiar question: where is my load? Increasingly, that same information can help answer a different question: should I trust the party moving it?

The same theme runs through Descartes Expands Freight Fraud Prevention Across Carrier Vetting and Shipment Execution. Descartes showed how historical lane activity and tracking behavior can be used as additional carrier-vetting signals. Once a shipment is in transit, the Notification Center can surface route deviations and other exceptions that warrant attention without requiring someone to monitor every load manually.

ELD Plus adds another layer by allowing two tracking sources to be used within the same tracking session. If mobile-device data and telematics data begin to diverge, that mismatch becomes a signal that someone may need to investigate.

Carrier lookup goes further by combining information such as power units, active loads, tracking history, spoofing flags, and recent lane activity. The example used during the session was simple: if a carrier has 100 power units but appears to be active on 600 loads, that discrepancy may deserve a closer look.

More automation does not reduce the need for trust. It raises the stakes. If systems are going to make recommendations or take actions faster, the quality of the signals behind those decisions becomes even more important.

Execution Is Becoming the Real Battleground

Looking back across the Forum, I do not think the central story was simply AI. It was execution.

Descartes is trying to reduce the swivel-chair work that still exists between logistics applications and companies. Transportation leaders are looking for technology that can improve productivity and help them operate through a tighter, riskier freight market. Walmart is focused on simplifying fulfillment so sellers can keep the customer promise. Carrier-verification tools are turning tracking data into a source of trust as well as visibility.

Put together, that points to a broader shift in logistics technology. Software is moving closer to the actual transaction, the actual decision, and the actual exception. The value of that technology will increasingly be judged by whether it helps organizations act better, not simply see more.

The companies that benefit most will not necessarily be the ones with the most AI, the most dashboards, or the most data. They will be the ones that can connect intelligence to execution without losing control of the process.

For me, that was the real takeaway from the 2026 Descartes Innovation Forum. The next phase of logistics technology is not just about making systems smarter. It is about knowing when the system should act, when a person should decide, and how to make both work together fast enough to keep freight moving and the customer promise intact.

The post What the Descartes Innovation Forum Said About the Next Phase of Logistics Execution appeared first on Logistics Viewpoints.

Continue Reading

Trending