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Transformation Is Not Trivial: The Work Ahead for the Supply Chain Industry in 2025
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2 ans agoon
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At this time last year, economists and business leaders were cautiously optimistic about 2024, hoping the economy could stage a ‘soft landing’ — cooling off from a period of surging inflation and rising interest rates without tipping into a recession. While many remain cautiously optimistic, there’s a growing sense of relief that the economy sidestepped the worst-case scenario. As noted in a recent CNBC piece, “a gravity-defying jobs market …. a slowing pace of price increases and declining interest rates puts the macro picture in a pretty good place right now.”
Yet 2024 hasn’t been without its challenges for the global supply chain, which is still undergoing a long-term transformation amidst growing geopolitical, physical, and cyber disruptions. This year, the focus has been on belt-tightening, profitability, and cash management. Looking ahead to 2025, the industry will need to strike a balance between the often-competing priorities of efficiency, security, and innovation.
The bill comes due on cybersecurity. In early April of this year, a coordinated cyberattack targeted several maritime ports and vessels, causing widespread disruption.
The attackers reportedly used advanced ransomware and malicious software to disrupt port operations and tamper with the Automatic Identification Systems (AIS) on several ships, causing significant delays, misrouted cargo, and heightened risks of collisions and groundings. The total economic damage is estimated to reach as much as $500 million, as major shipping companies such as Maersk and CMA CGM were forced to reroute vessels and temporarily halt certain operations.
Incidents are growing in frequency and severity, substantially increasing risks of identity theft, espionage and severe safety incidents. The unfortunate truth in all of this is that the supply chain industry has historically underinvested in cyber security. The bill is now coming due.
Going forward, the industry will have to treat cyber security as a top priority, evaluating existing systems and processes and putting security at the forefront for any new deployments. And it must do so without unduly slowing down digital transformation efforts.
Tariff Turmoil. As I write this, the US election is a few days away. The candidates’ widely differing views on tariffs are sparking intense debate and speculation in regard to the potential impact on the supply chain industry, with one trade journal declaring: “New Proposed Trump Tariffs Could ‘Fundamentally Alter’ U.S. Supply Chains.”
My view is that regardless of which way the political winds blow, supply chain professionals should focus on what they can control, continuing the work that started in earnest post-pandemic of diversifying their supplier networks and implementing more nearshoring capabilities.
More disruptions (not least of all from new market entrants). Supply chain disruptions will remain a fact of life. What we will see more of in 2025 is disruption brought on by a surge of new startups.
Dave Clark, former CEO of Amazon’s worldwide consumer division, grabbed headlines earlier this year when he launched his new company, Auger, with lofty-but-bold promises of “a future where global supply chains operate with the simplicity of today’s most intuitive consumer technologies.”
Traditional supply chain companies would be wise to not underestimate the potential threat of a coming surge in new market entrants. VC funding is flowing back into startups, and investments in supply chain companies and tech represent an estimated 15%-20% of that funding.
The potential for these new entrants to upend the market order is unlike any we’ve experienced before. Why? AI. Because of AI, the pace of technology development is multiplying exponentially. These new companies, unburdened by legacy technologies, have a very real opportunity to leapfrog incumbents.
AI, automation AND upskilling. After a three-day walkout earlier this year, the International Longshoremen’s Association (ILA) and U.S. Maritime Alliance reached a tentative agreement on wages and extended their existing labor contract until Jan. 15. But the potential use of automation remains a major sticking point for the unions.
My personal view is that neither unions — nor anyone else — can stop the inexorable march of automation (despite a long, storied history of attempts to do so). In my experience, automation can and has displaced some jobs, but it has also changed existing jobs for the better and created entirely new ones.
My company recently worked with a client who embarked on a technology deployment with an expectation of eventually reducing headcount. In the end, when they saw how they could use an influx of high-quality, actionable supply chain data to improve operations AND their customer experiences, they added new positions.
AI and automation aren’t the enemy. But for supply chain companies to fully benefit from these technologies, they need to invest more in upskilling their employees. For example, with GenAI it’s crucial to train workers in prompt engineering so they can access the right information quickly and streamline outdated processes, all while creating new value for customers. Likewise, automation offers a chance to shift dangerous tasks away from human workers, freeing them up to take on higher-value responsibilities
AI and automation will increase. New entrants will upend existing markets. The companies that survive and thrive in this future will be cleared-eyed about the pace of change and will balance innovation, security and the interplay between technology and our human workers.
Matt Elenjickal is the Founder and Chief Executive Officer of FourKites. He founded FourKites in 2014 after recognizing pain points in the logistics industry and designing elegant and effective systems to address them. Prior to founding FourKites, Matt spent 7 years in the enterprise software space working for market leaders such as Oracle Corp and i2 Technologies/JDA Software Group. Matt has led high-impact teams that implemented logistics strategies and systems at P&G, Nestle, Kraft, Anheuser-Busch Inbev, Tyco, Argos and Nokia across North America, Western Europe and Latin America. Matt is passionate about logistics and supply chain management and has a keen sense for how technology can disrupt traditional silo-based planning and execution. Matt holds a BS in Mechanical Engineering from College of Engineering, Guindy, an MS in Industrial Engineering and Management Science from Northwestern University, and an MBA from Northwestern’s Kellogg School of Management. He lives in Chicago.
The post Transformation Is Not Trivial: The Work Ahead for the Supply Chain Industry in 2025 appeared first on Logistics Viewpoints.
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Typhoon disruptions driving congestion and putting pressure on rates – September 25, 2026 Update
Published
6 heures agoon
2 septembre 2026By
Weekly highlights
Ocean rates – Freightos Baltic Index
Asia-US West Coast prices (FBX01 Weekly) increased 2%.
Asia-US East Coast prices (FBX03 Weekly) increased 2%.
Asia-N. Europe prices (FBX11 Weekly) decreased 1%.
Asia-Mediterranean prices (FBX13 Weekly) decreased 4%.
Air rates – Freightos Air Index
China – N. America weekly prices decreased 7%.
China – N. Europe weekly prices increased 1%.
N. Europe – N. America weekly prices stayed level.
Analysis
The increasingly cold war in the Strait of Hormuz – including reported progress in an Iran-Oman authority-sharing agreement – heated up a little recently. Alongside more Iranian strikes on vessels and US claims of demining progress, the US hit Iranian rocket launchers possibly dedicated to deploying more mines and Iran responded by targeting US sites in Jordan.
Transpacific ocean rates ticked up by 2% last week to new peak season highs for both coasts as volume strength has stretched on through August despite the early start to peak season demand back in late May.
Prices passed the $7,600/FEU mark for the West Coast and climbed to about $9,800/FEU to the East Coast. Carriers are increasing capacity slightly for September in anticipation of still-elevated volumes – with more rate increases, especially for the East Coast, possible to start the month – up until October’s Golden Week, with blanked sailings set for the holiday period. Though there is no clear explanation for the surprisingly resilient demand, the absence of tariff hikes in late July and an increase in data center hardware volumes may both be contributing. Tariff refunds that are enabling some retailers to reduce prices may also be spurring some retailers to increase inventories.
Coming Panama Canal, low water restrictions have some carriers planning surcharges for transiting containers in September, which could add pressure on some East Coast rates soon.
Another likely contributor to elevated transpacific container rates is the unrelenting congestion in major Far East hubs from the succession of typhoons that have hit the region since mid-July. The latest, Typhoon Saudel, closed ports including Shanghai and Ningbo for several days last week, disrupted operations as far north as Busan and could stay strong enough to impact Shenzhen later this week.
The series of storms has prevented impacted ports from completely clearing backlogs before new shutdowns, with as many as ninety ships waiting more than a week for a slot in Shanghai, and carriers skipping calls at backed up ports leading to increased transhipment volumes at other ports in the region.
Far East congestion – as well as N. Europe hub backlogs, partly due to low, but improving, water levels in the Rhine – is also a factor to current Asia – Europe rate levels. Prices have cooled on easing demand since mid-July but capacity constraints may be helping rates remain above pre-peak levels. Asia – N. Europe prices have fallen more than $1,000/FEU since their July peak, but at $4,600/FEU are up about 70% compared to before the early start of peak season in mid-May. Rates at $4,800/FEU to the Mediterranean are down more than $2,000/FEU but are still 40% higher than three months ago.
Transatlantic rates climbed $400/FEU in the last two weeks to $2,600/FEU as carriers reduce capacity on the lane. Several carriers are planning additional, significant price increases for September, though some observers are skeptical that these rate hikes will stick.
In air cargo, the Freightos Air Index global benchmark eased 10% last week, but remains more than 20% higher than a year ago due to elevated fuel costs and some lingering capacity constraints. Far East – US rates eased 7% to about $6.00/kg and prices to Europe ticked up 1% to $4.60/kg last week, though both lanes are trending up so far this week, possibly due, once again, to typhoon-driven disruptions.
Freightos Terminal: Real-time pricing dashboards to benchmark rates and track market trends.
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The post Typhoon disruptions driving congestion and putting pressure on rates – September 25, 2026 Update appeared first on Freightos.
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What Is a WMS in 2026? The Warehouse Management System Is Becoming Something More
Published
6 heures agoon
2 septembre 2026By
What Is a WMS in 2026? The Warehouse Management System Is Becoming Something More is ultimately a question about category boundaries. In 2026, warehouse management systems still has a recognizable core, but the value increasingly comes from what happens around that core: how operating state is shared, how decisions are coordinated, and how quickly the system can respond when conditions change. Buyers therefore need a definition based on the work the platform is accountable for, not on the longest possible feature list.
The core job has not disappeared
At the center, the category remains the operational system that manages inventory location, warehouse work, task priorities, replenishment, picking, packing, staging, and shipping inside the distribution operation. Core execution discipline matters because advanced analytics or AI cannot compensate for weak transaction integrity, incomplete master data, or unreliable operating state. A modern platform has to do the foundational work consistently before its higher-order intelligence becomes valuable.
That foundation now spans inventory control, receiving and putaway, replenishment, wave and waveless work release, picking and packing, labor coordination, shipping, yard and dock interfaces, analytics, and increasingly automation orchestration and AI-assisted decision support. The breadth matters, but breadth alone is not the differentiator. Two products can check many of the same boxes and behave very differently under real operating pressure.
The category boundary is expanding
The market is being pulled outward by labor scarcity, tighter customer cutoffs, omnichannel fulfillment, higher SKU complexity, automation investment, faster order cycles, and the need to coordinate people and machines in real time. As a result, platforms are being asked to operate on shorter planning cycles, exchange more events with adjacent systems, and support decisions that used to be handled through email, spreadsheets, meetings, or manual follow-up.
The architectural context is increasingly ERP and OMS upstream; WMS at the inventory-and-work core; WES/WCS, robotics, conveyors, sortation, labor systems, YMS, parcel, and TMS around the execution edge. That makes interoperability part of functional performance. A capability that cannot receive the required state, make a timely decision, or push a usable action into the execution environment is less valuable than its demo may suggest.
What still defines the boundary
A WMS should remain accountable for warehouse inventory and work state even as orchestration, automation control, and decision support extend beyond the traditional application boundary
A useful category definition should therefore separate adjacent capabilities from genuine responsibility. The question is not whether the platform can display or discuss warehouse management systems; it is whether it can reliably perform the work, govern the decisions, and sustain the operating state that the category requires.
The 2026 buyer test
Buyers should evaluate operational fit, configurability without excessive customization, automation integration, real-time work orchestration, data and API architecture, scalability, implementation model, upgradeability, and measurable warehouse outcomes. The practical proof should come from operating scenarios such as a late inbound trailer, a constrained dock, a wave that threatens a carrier cutoff, an automation cell that goes down, or an urgent order that must be reprioritized without destabilizing the rest of the facility. Those scenarios force providers to show how the product behaves when plans change, data are incomplete, objectives conflict, or the preferred option disappears.
That is what makes the 2026 market different. The category is no longer defined only by what the software records. It is increasingly defined by how effectively it helps the operation decide and act.
A broader WMS category needs stronger boundary discipline
As WMS expands into orchestration, automation, labor, analytics, and AI-assisted work, buyers should be more—not less—precise about accountability. Inventory state, work state, task release, exception handling, and shipping execution still need an authoritative operating core. Adjacent tools may contribute specialized intelligence or equipment control, but the architecture should make clear which system owns the state that downstream decisions depend on.
This matters during implementation as much as selection. A platform can look broad in a demonstration yet create fragile operations if inventory, work priorities, automation signals, and carrier cutoffs are reconciled through custom logic outside the product. Buyers should ask where state lives, how quickly it changes, which interfaces are standard, and how the design behaves during upgrades, automation outages, or sudden reprioritization.
Related Logistics Viewpoints research
2026 Warehouse Management Systems Market Map
The New Architecture of Logistics
Systems Engineering in Logistics
The Digital Backbone of the Warehouse: Trends Shaping the 2026 WMS Market
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The 2026 Market Map is designed to help organizations understand the structure of the WMS market, evaluate provider differences, and identify the capabilities most relevant to their operating environment.
For end users and buyers
If your organization is evaluating WMS platforms or preparing a shortlist, I would be glad to provide the Market Map brochure and discuss the evaluation questions and provider differences most relevant to your requirements.
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This Week in Logistics: Freight Tightens, AI Moves into Execution, and Networks Get More Strategic
Published
23 heures agoon
1 septembre 2026By
This Week in Logistics: Freight Tightens, AI Moves into Execution, and Networks Get More Strategic
The logistics news this week was broader than any single technology trend. Artificial intelligence continued moving deeper into transportation, warehousing, and physical execution, while freight markets showed signs of tightening, geopolitical disruption pushed fuel and shipping costs higher, major logistics providers repositioned their networks, and transportation technology attracted new investment.
Taken together, the week’s developments point toward a logistics environment in which operational execution is becoming more technologically sophisticated just as the external operating environment becomes more difficult. That combination matters because better technology is arriving at precisely the moment logistics organizations have more variables to manage.
Freight Markets Are Finally Beginning to Tighten
After a prolonged freight recession, the U.S. trucking environment appears to be changing. Recent reporting points to strengthening truckload economics as transportation capacity tightens and demand improves in selected sectors. Spot freight rates have reportedly risen materially, while contract pricing has also begun moving upward, with data-center construction and manufacturing activity contributing to freight demand, particularly in areas such as flatbed transportation. (marketwatch.com)
The change does not mean every carrier or every freight market has suddenly entered a boom, but it does suggest that the balance between shippers and carriers is becoming less one-sided than it has been during much of the post-pandemic freight downturn. For logistics executives, this is the point in the cycle when transportation strategy becomes important again.
Shippers that became accustomed to abundant capacity and aggressive carrier pricing should be careful about assuming those conditions will continue indefinitely. Routing guides, contractual relationships, carrier mix, fuel exposure, and network flexibility deserve renewed attention because freight markets eventually rebalance.
Fuel and Geopolitics Are Becoming Logistics Variables Again
The change in transportation economics is being amplified by energy markets. Oil prices moved higher this week as the U.S.-Iran conflict again raised concerns about Middle Eastern supply and shipping through the Strait of Hormuz. Vessel traffic through the strait has fallen sharply, while disruptions to refining capacity in the Middle East and Russia have put additional pressure on diesel markets. (reuters.com)
The logistics implications extend well beyond the price displayed at a truck stop. Higher diesel costs flow through truckload transportation, parcel, rail, ocean shipping, and ultimately shipper fuel-surcharge programs. Reuters reported that transportation companies have increased fuel surcharges as the conflict pushed energy costs upward, rekindling the perennial debate over how closely carrier surcharge formulas actually track underlying fuel costs. (reuters.com)
The global diesel trade itself is also being reshaped. Asian refiners significantly increased diesel shipments to Africa during August as Middle Eastern supplies declined, while Turkey sharply increased imports from the United States and India after Russian supply disruptions. (reuters.com)
These are energy stories, but they are also logistics stories because fuel availability, refinery geography, shipping-route security, freight rates, and transportation costs remain deeply interconnected.
UPS Is Repositioning Around Integrated Logistics
One of the most strategically interesting developments of the week came from UPS. The company announced a new operating structure intended to make better use of its worldwide transportation and logistics network while continuing its shift away from being defined primarily as a domestic small-package carrier.
UPS is standardizing more operations globally and putting greater emphasis on integrated logistics, international operations, healthcare logistics, industrial and automotive markets, and higher-value customers. The restructuring follows a substantial reduction in lower-margin Amazon package volume and the closure of a significant number of domestic sorting facilities. (freightwaves.com)
The strategic direction deserves attention because parcel networks are extraordinarily difficult and expensive assets to build. The challenge for companies such as UPS is increasingly to use those assets across a wider collection of logistics services rather than compete primarily on moving another residential package. The distinction between parcel carrier, freight provider, healthcare logistics provider, international transportation company, and integrated logistics provider continues to blur.
That is another example of a larger trend across logistics: traditional category boundaries are weakening.
Transportation Software Keeps Consolidating
The transportation-management market produced another notable transaction. Descartes Systems Group acquired Tai Software for approximately $100 million, adding a freight-broker-focused TMS platform to the company’s broader logistics technology portfolio. Tai supports truckload, less-than-truckload, drayage, cross-border freight, quoting, carrier sourcing, execution, invoicing, and customer workflows. (descartes.com)
The transaction is interesting for more than its size. Freight brokerage remains an information-intensive business in which relatively small improvements in automation can materially affect operating leverage. Traditional brokerage requires people to perform large numbers of repetitive activities, including quoting freight, identifying carriers, communicating with drivers, updating customers, tracking shipments, investigating exceptions, invoicing transactions, and reconciling documentation.
AI and workflow automation increasingly allow transportation platforms to absorb more of that administrative work. That makes TMS platforms more strategically valuable because they are evolving from systems that record transportation activity into systems that increasingly orchestrate it.
A related signal came from the investment community. Mubadala Capital acquired a majority position in Arrive Logistics, with Arrive planning additional investment in its technology and AI-enabled transportation platform. (wsj.com) Capital is still interested in logistics, but increasingly the attraction lies where technology can improve the economics of logistics execution.
Amazon Pushes Automation Toward the Delivery Station
Warehouse and last-mile automation also continued moving forward. Amazon’s reported Project Tetromino targets one of the harder parts of the company’s logistics network to automate: the delivery station. These facilities sit between fulfillment operations and the final delivery route, where packages must be received, sorted, sequenced, staged, and ultimately loaded into delivery vehicles.
Amazon is reportedly investigating greater use of robotics, automated storage, AI, and package-sequencing technologies to automate more of that work. Internal projections cited in reporting suggest the approach could significantly improve productivity at future delivery stations. (businessinsider.com)
This is strategically important because the next generation of logistics automation is moving away from isolated automated tasks. The first wave of warehouse robotics focused heavily on moving inventory or assisting workers. The emerging wave is increasingly about orchestration: how inventory, robots, software, labor, conveyors, transportation schedules, and customer commitments operate as one coordinated system.
That question applies equally to fulfillment centers, distribution centers, sortation hubs, and delivery stations.
AI Is Moving from Advice Toward Execution
This week’s technology stories reinforce a trend that Logistics Viewpoints has been following closely: AI is moving from answering logistics questions toward performing logistics work. That does not mean autonomous transportation and warehouse systems are about to operate without human supervision. It means the software layer is beginning to assume responsibility for increasingly bounded operational activities.
Transportation applications can already automate portions of load creation, carrier sourcing, documentation, exception management, and customer communication. Warehouse systems are increasingly optimizing tasks, inventory placement, robotic fleets, labor allocation, and workflow priorities, while supply chain copilots are beginning to evolve toward agentic systems that can interact with enterprise applications rather than simply summarize their contents.
The critical question therefore shifts from whether AI can provide a useful recommendation to which operational actions AI should be permitted to perform, under what constraints, and with what level of human oversight. That distinction will become increasingly important as logistics AI moves closer to execution.
Freight Security Is Becoming Harder to Ignore
Not every important logistics technology problem involves automation. Cargo theft remains a growing operational concern, with reported U.S. cargo theft increasing 5% sequentially during the second quarter, according to data cited by FreightWaves. California and Texas remain major hotspots, electronics are among the most frequently targeted commodities, and warehouses, truck stops, and rail facilities continue to attract criminal activity. (freightwaves.com)
The problem has become increasingly sophisticated. Recent incidents involving fraudulent pickups illustrate how thieves can exploit the digital and administrative layers of freight transportation rather than physically hijacking a truck. In one widely reported California case, thieves allegedly used fraudulent trucking information and documents to obtain approximately $70,000 of beverage cargo from a distribution facility. (theguardian.com)
That should concern shippers because transportation networks increasingly depend on electronic identity, digital documentation, brokers, subcontractors, and rapid tendering. The same connectivity that makes freight networks more efficient can create new vulnerabilities, which means carrier identity verification, pickup authentication, cybersecurity, and transaction validation are becoming part of mainstream logistics risk management.
Rail Consolidation Remains a Major Strategic Question
The proposed Union Pacific-Norfolk Southern combination also continues moving through the regulatory process. The Surface Transportation Board has established a procedural schedule and resumed its review of the proposed transaction, while the railroads and opponents continue debating the merits of the combination. The STB has explicitly noted that moving the process forward does not constitute approval of the merger. (stb.gov)
For shippers, the importance goes well beyond the two companies. A transcontinental rail combination would potentially reshape competitive dynamics across U.S. freight transportation and could eventually influence intermodal service, network design, pricing, terminal investment, and relationships between railroads and motor carriers.
This is likely to remain one of the most consequential structural transportation stories to watch.
The Bigger Picture
What makes this week’s news interesting is that several different logistics cycles are converging. Freight markets appear to be tightening while fuel prices and geopolitical risk are again affecting transportation economics. Major providers such as UPS are reconsidering how their physical networks should compete, transportation technology continues consolidating, and private capital is backing logistics companies that can use AI and automation to improve productivity.
At the same time, Amazon is pushing robotics deeper toward last-mile execution, cargo thieves are exploiting increasingly digital freight networks, and regulators are evaluating transportation combinations that could reshape the structure of U.S. freight networks for decades. These developments reflect an increasingly complicated environment in which logistics organizations must simultaneously manage physical assets, technology platforms, network economics, security, and external risk.
The competitive advantage is therefore unlikely to come simply from having more automation, more software, or more transportation capacity. It will come from coordinating those assets better by connecting transportation, warehousing, labor, inventory, automation, data, and decision-making into an operating architecture capable of adjusting as conditions change.
That is where logistics appears to be heading. The future of logistics will not simply be more automated; it will be more adaptive.
The post This Week in Logistics: Freight Tightens, AI Moves into Execution, and Networks Get More Strategic appeared first on Logistics Viewpoints.
Typhoon disruptions driving congestion and putting pressure on rates – September 25, 2026 Update
What Is a WMS in 2026? The Warehouse Management System Is Becoming Something More
This Week in Logistics: Freight Tightens, AI Moves into Execution, and Networks Get More Strategic
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