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“Flesh and Breath” – The Appeal of Delegating to AI and its Limits

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“flesh And Breath” – The Appeal Of Delegating To Ai And Its Limits

At the airport for an early flight, returning home after a speaking engagement, I was having a moment, feeling “tweepy” (my new word for tiredness that makes me weepy) as I stood in line to order breakfast. The trip had been a busy several days on top of a difficult year. The woman taking my order looked directly at me, smiled, and wished me a nice day. Her words were not remarkable but delivered with such utter sincerity, with light in her eyes, that they touched me just enough to lift my spirits. After eating I returned to the counter to thank her for making a difference. This may seem like an insignificant moment, but most of life is a series of small moments punctuated by a few big ones, some stupendous, others shattering. In a year heavy with crushing moments I’ve gained appreciation for the gifts of kindness, and this small exchange shone a light for me on why they matter, what I want to delegate to AI, and what remains uniquely human.

In my last commentary I argued that AI lacks what I call the 3C’s: context, collaboration and conscience. The challenges I’ve faced in the last year have reinforced the importance of two additional fundamentally human capabilities AI lacks: connection and compassion. As appetite for AI continues to grow at an astonishing pace, navigating the boundaries of what to delegate to AI and what to preserve for humans is essential.

The Appeal of Delegating to AI

AI is a tool designed by humans to do things it can do better or we cannot or do not want to do. Automation powered by AI takes over tedious grunt work involved in areas like supply chain procurement, with chatbots negotiating routine contracts with suppliers, saving money and freeing up time for professionals to handle more complex deals.

AI thrives on large volumes of data, so it can scale far beyond our cognitive capacity to crunch through reams of information quickly and synthesize the results. Googling now often places a generative AI result at the top of the page, a single answer from searching and summarizing the most relevant information. It can find and learn from patterns in big data sets to make predictions, such as when a machine is likely to fail in a factory, which external signals will most impact a demand forecast, or what actual lead times for parts will be.

AI has potential to reduce bias, since people can make inconsistent and subjective decisions based on personal opinions, so there is promise for its application in areas like hiring, lending, and medical diagnosis. But these same areas of AI promise also show risk. Since bias is primarily a problem of the underlying data reflecting existing human bias, efforts must be made to leverage AI’s strengths and mitigate its pitfalls. AI fairness is thorny, but I am hopeful that combining human and AI strengths for some of these decisions can make them more consistent and objective.

In addition to these applications of AI’s strengths, it doesn’t get tired (or weepy), irritable, bored or overwhelmed. On a different trip during another tweepy moment, exacerbated by a cascading series of flight cancellations and reroutings preventing me from getting home that night, I had to make a decision between a variety of unattractive flight and hotel options. I would have loved to simply delegate to AI finding me a room and getting me home.

The appeal of delegating to AI is borne out by data. The US National Bureau of Economic Research reported last month that Generative AI is already on track to outpace the speed of adoption of the internet and PCs. ARK Investment Management found that every four months the cost of operating AI models drops by half, beating the famous Moore’s Law on chip costs by a factor of 4-6 times. New research by Morgan Stanley finds that 50% of AI projects are delivering and 40% exceeding expected ROI. In short, delegating to AI is moving fast and making an impact.

Never Delegate Understanding – the Limits of AI

Charles and Ray Eames designed some of the most iconic furniture of the 20th century through a deep study of an object’s purpose, a process that led to their famous adage, “Never delegate understanding.” Their philosophy was grounded in foregoing assumptions about how things worked in favor of learning for themselves. We delegate understanding when we expect tools and technology to solve all our problems and surrender our own expertise. As researchers have found, we still don’t fully understand the boundaries of AI’s capabilities, a phenomenon they call the jagged technological frontier. Their experiments showed how blind trust in AI’s results was a delegation of understanding that actually led to a 19% dip in performance.

The problem is that as dazzling as generative AI can be, it doesn’t “understand,” it is a probabalistic sentence completion machine. It responds to queries based on AI models, not comprehension. Language has structure and rules, but human emotion is far less predictable. AI techniques like sentiment analysis can identify the emotions in language to provide insights for certain purposes like customer service or targeted marketing, but these methods don’t achieve true emotional intelligence, they only barely scratch the realm of human feelings, which defy rationality.

The Importance of “Flesh and Breath”

My father spent the last year and a half of his life in a skilled nursing facility, and while visiting him I was saddened to observe so many elder adults languishing alone, because research is clear that we are wired for connection. This exposure piqued my interest in so-called social or care robots that can mimic pet therapy, visit residents, facilitate social interactions, offer tailored suggestions for healthy behaviors like exercise, and more. While I in no way see these devices as substitutes for humans, I’m open to anything that might plug the dike of what former US Surgeon General has called “an epidemic of loneliness.”

And yet I understand the response of a friend who spent many years working with the elderly – she is adamant that stemming loneliness requires “flesh and breath,” not electronic devices. Her reaction points to the limits of AI – given enough data, it can analyze facial expressions and voices to detect emotions and even respond, but it doesn’t understand, because it doesn’t feel. And the ability to feel, in spite of the inevitable heartache, is what fuels connection and compassion.

The Power of Compassion and Connection

My circumstances over the last year forced me to discuss very personal details with strangers as well as colleagues. The kindness I’ve received in response has been astounding. People I hardly knew checked in to ask how I was doing. A colleague on maternity leave sent regular doses of baby photos. One man I know professionally but have never even met in person offered to host me at his house in New Hampshire so I could hike, knowing it is both a hobby and solace. My compassion cup has been overflowing.

When I opened to the door to my own experience, people walked in to share their own stories of heartbreaking challenges, some past, some present. I heard tales of fire, death of a parent, loss of work, sexual assault, mental illness, addiction, degenerative disease. People shared understanding of my pain and a common message that I will make it, no matter how hard it may seem now. They didn’t delegate understanding but created it by listening, greeting me with compassion, and walking alongside me in sharing their own stories, creating connection we can’t delegate to AI.

Call centers are heavily studied in part because of the abundance of data, and one area of research is how to improve customer service through analyzing emotions callers express in order to offer employees guidance in responding more effectively. I’m all for anything that can make these calls better, but the reason my small moment in the airport warmed my heart is because this woman’s customer service was exemplary, not based on a script but borne of authenticity and compassion, brimming over and creating connection. AI is impressive in its abilities to help manage crew schedules, design optimal flight paths, detect plane safety issues, predict parts needed for maintenance and reduce emissions from fuel, but in my tweepy airport moment I was grateful for compassion and connection delivered via flesh and breath.

A significant challenge with AI today is hyperinflated expectations that bring the risk of another AI winter – a phenomenon that has beset the field before, when disappointments in progress chill both interest and funding.

Polly Mitchell-Guthrie

The post “Flesh and Breath” – The Appeal of Delegating to AI and its Limits appeared first on Logistics Viewpoints.

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What a Return to the Red Sea Could Mean for the Container Market

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What a Return to the Red Sea Could Mean for the Container Market

November 26, 2025

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As the fragile but still-in-place Israel-Hamas ceasefire nears the two-month mark, and with the Houthis declaring an end to attacks on passing vessels, there is more and more anticipation that the long-awaited return of container traffic to the Red Sea may be coming soon.

Though Maersk maintains it has not set a date, the Suez Canal Authority stated that Maersk will resume transits in early December. ZIM’s CEO recently stated that a return in the near future is increasingly likely, and CMA CGM is reportedly preparing for a full return in December.

Operational Impact

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of nautical miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

The shift back through the Suez Canal may initially keep some of the typically lower volume ports in Europe that have become transhipment centers during the Red Sea crisis, like Barcelona, busy while carriers may omit port calls at some of the congested major hubs. But after the unwind, these ports, as well as African ports that have been used as refuelling stops during the last two years, will see port calls decline.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster the return the more disruptive it will be during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak. With carriers signalling the shift will begin in December and pre-LNY demand probably picking up in mid-January next year, it seems likely the two will coincide.

Implications for Capacity – and Rates

Red Sea diversions were estimated to have absorbed about 9% of global container capacity by keeping ships at sea for longer and – with longer journeys meaning vessels would arrive back at origins days behind schedule – via carriers adding extra vessels to services in order to maintain planned weekly departures.

This drain on capacity caused Asia – Europe rates to more than triple and transpacific rates to more than double in the two months from the time the diversions began to just before Lunar New Year of 2024. And though rates moved up and down along with seasonal changes in demand, the capacity drain pushed East-West rates up to 2024 highs of $8,000 – $10,000/FEU and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year.

But even with Red Sea diversions continuing to absorb capacity in 2025, continued fleet growth through newly built vessels entering the market has meant that the container trade has already become significantly oversupplied.

As such, rates on these lanes – even before the capacity absorbed by diversions has re-entered the market – have consistently been significantly lower than in 2024 even during months when volumes have been stronger, with prices on some lanes reaching 2023 levels for a span in early October. Recent carrier struggles maintaining transpacific GRIs point to this challenge already.

Even with Red Sea diversions continuing and even during months in 2025 with stronger year on year volumes, capacity growth has meant rates in 2025 have been lower than in 2024.

Yes, the initial congestion and delays caused by the transition back to the Suez Canal will at first put upward pressure on rates for Asia-Europe containers and probably to a lesser degree on the transatlantic lanes as well. If the congestion ties up enough capacity or impacts operations at Far East origins, the rate impact could spread to the transpacific as well. As noted above, if the return coincides with the lead-up to LNY, it will have a stronger impact on rates as there will be pressure from the demand side as well.

But once the congestion unwinds and container flows and schedules stabilize the shift will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable in 2026.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post What a Return to the Red Sea Could Mean for the Container Market appeared first on Freightos.

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

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Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update

Discover Freightos Enterprise

November 25, 2025

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Weekly highlights

Ocean rates – Freightos Baltic Index

Asia-US West Coast prices (FBX01 Weekly) decreased 32% to $1,903/FEU.

Asia-US East Coast prices (FBX03 Weekly) decreased 8% to $3,443/FEU.

Asia-N. Europe prices (FBX11 Weekly) decreased 1% to $2,457/FEU.

Asia-Mediterranean prices (FBX13 Weekly) increased 6% to $2,998/FEU.

Air rates – Freightos Air index

China – N. America weekly prices decreased 2% to $6.50/kg.

China – N. Europe weekly prices decreased 1% to $3.97/kg.

N. Europe – N. America weekly prices increased 1% to $2.33/kg.

Analysis

Despite higher tariffs since early this year, US retail sales have proved resilient and are expected to grow through the holiday season. The solidifying tariff landscape is nonetheless facing destabilizing forces like recent China-Japan tensions, and the US Supreme Court’s pending decision on the legality of Trump’s IEEPA-based tariffs.

But the White House is signalling it is already taking steps to ensure that a SCOTUS loss will not open a low tariff window. So, if consumer spending remains strong, and the status quo of the trade war holds up, the US could enter a restocking cycle in 2026 as frontloaded inventories wind down. This restocking could mean stronger freight demand than some have anticipated for next year.

On the freight supply side though, there is more and more discussion of container traffic’s coming return to the Red Sea as the fragile Israel-Hamas ceasefire remains in effect. And while most carriers are not offering a timeline, ZIM’s CEO recently stated that a return in the near future is increasingly likely.

The shift of most of the 30% of global container volumes that normally transit the Suez Canal away from the Red Sea and around the Cape of Good Hope almost exactly two years ago added seven to ten days and thousands of miles to Asia – Europe journeys and to some Asia – N. America sailings as well.

The return of container traffic to the shorter Suez route will result in the sudden early arrival of these ships, which will mean significant vessel bunching and congestion at already persistently congested European hubs. This congestion will cause delays and absorb capacity which could push container rates up on the affected lanes, and possibly beyond.

Carriers have plans for a gradual phase in of the transition back to the Red Sea, with smaller vessels starting to transit first. This approach would still cause vessel bunching, but would be aimed at minimizing the impact of the reset as much as possible.

But some carriers are skeptical that an orderly phase-in will happen, as they expect pressure from customers who will want a return to the shorter route as quickly as possible. Analysis from Sea Intelligence suggests that the more gradual the transition, the less disruptive it will be, while the faster it is the more disruptive it will be, and the more pressure it will put on freight rates during the up to two months it will take for schedules to return to normal.

Ocean expert Lars Jensen also notes that a return during the lead up to Lunar New Year would coincide with an increase in demand, and would put more pressure on ports and rates than if the transition takes place post-LNY when demand is typically weak.

The capacity absorbed through Red Sea diversions pushed East-West rates up to highs of $8,000 – $10,000/FEU in 2024 and set a highly elevated floor of $3,000 – $5,000/FEU during low demand periods that year. But even with Red Sea diversions still in place this year, rates on these lanes have consistently been significantly lower than last year, with prices on some lanes reaching 2023 levels for a span in early October.

The transition back to the Suez Canal – be it more or less chaotic – will ultimately release more than two million TEU of container capacity back into the market. This surge will put even more downward pressure on rates and increase the challenge of effectively managing capacity for carriers seeking to keep vessels full and rates profitable.

The current overcapacity on the East-West lanes is the main reason that carriers’ November transpacific GRIs which had pushed West Coast rates up by $1,000/FEU this month to about $3,000/FEU have now fizzled.

Asia – N. America West Coast prices fell 32% last week to $1,900/FEU with daily rates this week down another $100 so far, but prices remain above the $1,400/FEU low for the year hit in early October. Last week’s vessel fire at the Port of LA does not seem to have had an impact on prices as operations have quickly recovered. Rates to the East Coast fell 8% to $3,400/FEU last week but are at $3,000/FEU so far this week, about even with levels in early October before these set of GRI introductions.

Meanwhile, October and November’s GRIs on Asia-Europe lanes have stuck, with rates to Europe and the Mediterranean both 40% higher than in early October at $2,500/FEU and $3,000/FEU respectively. These rate gains may be surviving on aggressive blanked sailings on these lanes.

Carriers are planning additional GRIs for December aiming for the $3k-$4k/FEU level as they continue to reduce capacity – with an announced labor strike in Belgium likely to help absorb some supply – but there are signs that these increases may not take.

In air cargo, peak season demand is driving rates up and should keep doing so for the next couple weeks. Freightos Air Index data show ex-China rates remaining strong at about $6.50/kg to N. America and $4.00/kg to Europe last week. Demand out of S. East Asia has grown significantly during this year’s trade war, with rates also elevated on these lanes at $5.40/kg to the US and $3.50/kg to Europe.

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Rate, Book, & Manage: Real-time rate comparison, instant booking, and easy tracking at every shipment stage.

Judah Levine

Head of Research, Freightos Group

Judah is an experienced market research manager, using data-driven analytics to deliver market-based insights. Judah produces the Freightos Group’s FBX Weekly Freight Update and other research on what’s happening in the industry from shipper behaviors to the latest in logistics technology and digitization.

Put the Data in Data-Backed Decision Making

Freightos Terminal helps tens of thousands of freight pros stay informed across all their ports and lanes

The post Transpac ocean rates fizzle; Red Sea return coming soon? – November 25, 2025 Update appeared first on Freightos.

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How AI Is Driving the Future of Industrial Operations and the Supply Chain

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How Ai Is Driving The Future Of Industrial Operations And The Supply Chain

ARC Industry Leadership Forum • Orlando, Florida
February 9–12, 2026 • Renaissance Orlando at SeaWorld

Artificial intelligence is reshaping how industrial organizations run their operations and supply chains. The shift is real. The early experiments are gone. Today, companies are redesigning their planning, logistics, reliability, sourcing, and production workflows around systems that can think, react, and coordinate.

At ARC Advisory Group, we’re seeing this change accelerate every quarter. AI is moving from a standalone project to the connective tissue between operational systems. It’s improving how energy is consumed, how materials flow, how assets behave, and how teams respond to uncertainty.

This February, leaders from across the world will gather in Orlando to break down where AI is creating value and what comes next.

Event Details
Renaissance Orlando at SeaWorld
6677 Sea Harbor Drive, Orlando, FL 32821
February 9–12, 2026
Event link: https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

More than 200 colleagues are already registered, including Conrad Hanf and a broad mix of executives, operations leaders, and technologists.

Why AI Matters Right Now

AI gives industrial organizations three capabilities they’ve never had before.

Real-time awareness.
Factories, yards, pipelines, fleets, and distribution nodes are producing enormous amounts of data. AI helps cut through that noise. It identifies what matters, when it matters, and why. The result is faster decisions and fewer surprises.

Coordination across functions.
Production affects logistics. Maintenance affects throughput. Sourcing affects lead time. AI lets these domains share context and act together instead of waiting for a meeting or a spreadsheet adjustment. Decisions that once took a day now happen instantly.

Pattern recognition at scale.
AI sees the earliest signals of asset degradation, demand shifts, port delays, or supply risk. It doesn’t wait for a problem to become a crisis. It alerts teams early and recommends actions with enough lead time to matter.

What Leaders Are Focusing On

Across our research and briefings, the same themes keep rising to the surface.

AI-driven maintenance and reliability.
Predictive models are becoming the default. They diagnose root causes, calculate the impact of failure, and help schedule work when it makes operational sense.

Modern planning and scheduling.
Forecasts now incorporate external signals, real-time plant conditions, and multi-site interactions. Planners are starting to work with continuously updated recommendations instead of static plans.

Autonomous supply chain operations.
AI agents are beginning to negotiate with carriers, re-route shipments, rebalance inventory, and adjust sourcing strategies. This isn’t sci-fi. It’s quietly happening in live networks.

Graph intelligence.
Industrial networks are connected by thousands of relationships. Knowledge-graph models help organizations understand those connections and trace how one event cascades across an entire operation.

Data discipline.
AI’s performance depends on clean, harmonized data across ERP, MES, historians, WMS, TMS, and supplier systems. Many companies are now tackling this foundational work head-on.

Human and AI collaboration.
The most successful organizations aren’t automating people out. They’re giving operators, planners, and engineers AI tools that amplify experience and judgment.

Why Attend the ARC Industry Leadership Forum

The Forum is where these shifts come together. Attendees will see:

• Real-world case studies from global manufacturers, logistics leaders, and utilities
• Demonstrations of AI-enabled control towers and reliability platforms
• Deep-dive sessions on agent-based systems, context management, RAG assistants, and graph reasoning
• Roundtable conversations with peers facing the same operational pressures
• Practical discussions on governance, cybersecurity, workforce roles, and measurable ROI

This event is built for leaders who want clarity, validation, and a realistic roadmap for scaling AI across the industrial value chain.

A Turning Point for Industrial Operations

AI is changing the fundamentals of how materials move, how assets perform, how demand is met, and how decisions get made. The organizations that learn to use this intelligence well will operate with more resilience, more predictability, and less friction.

The ARC Industry Leadership Forum is the best place to understand what this looks like in practice and how to prepare your organization for it.

Join Us in Orlando

If your role touches operations, supply chain, engineering, logistics, maintenance, or industrial strategy, this gathering will be well worth your time.

Reserve your seat:
https://www.arcweb.com/events/arc-industry-leadership-forum-orlando

We hope to see you there.

The post How AI Is Driving the Future of Industrial Operations and the Supply Chain appeared first on Logistics Viewpoints.

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