Traditional WMS Implementations were famous for two things: high costs and extreme rigidity. A simple process tweak meant submitting a ticket to vendor professional services and waiting months for custom code. For decades, evaluating a Warehouse Management System (WMS) has come down to a delicate balance between standardized functionality and operational realities. Software vendors promised out-of-the-box efficiency, but the moment a warehouse faced specialized picking sequences, unique compliance labels, or non-standard cross-docking workflows, those promises hit a wall. To navigate the pitfalls of their WMS, companies had two choices: adapt their physical processes to match the software’s rigid design or pay the vendor handsomely for custom code.
Custom code projects came with severe hidden costs: long development backlogs, fragile integrations, and high technical debt that turned future system upgrades into multi-million dollar nightmares. In todays volatile supply chain environment, combined with accelerated automation adoption, that old trade-off is obsolete. In response, the WMS landscape is undergoing a structural shift, moving away from rigid architectures and toward Low-Code/ No-Code (LCNC) extensibility.
De-Bunking the Jargon: Rule- Based Configuration vs. True Low-Code
“Flexible” and “adaptable” are among the most popular terms used by solution providers to market their updated Warehouse Management Systems. Vendors are racing to make their software solutions more adaptable and easier to customize. With almost all leading WMS solutions powered by AI, one size does not fit all. Customers’ supply chains vary in size and complexity; they also have access to a range of data sources, which can affect the breadth of features the system can leverage. To make WMSs more flexible and adaptable, there are two popular but very different architectural approaches to achieve these outcomes.
Rule-Based Configuration: Operating Within the Pre-Built Fence: Rule-Based Configuration allows users to adjust predefined settings, business logic, and parameters through administrative toggles, dropdowns, or rule engines.
What it looks like: A warehouse manager setting picking rules (“Prioritize FEFO over FIFO for perishable SKU category B”) or adjusting RF scanner display layouts from a set list of pre-configured fields.
The reality: Configuration is essential for daily management, but you are strictly operating inside a sandbox the vendor built for you. If an operational need requires a process flow, custom API connection, or database object that the vendor did not explicitly anticipate, configuration alone cannot solve it.
Low-Code/ No-Code (LCNC): Low-Code/No-Code provides a visual abstraction layer over the software’s underlying codebase. Instead of tweaking existing settings, LCNC empowers operations and internal IT teams to construct brand-new application capabilities without writing backend code line-by-line.
What it looks like: Using visual drag-and-drop builders to design a bespoke mobile returns-processing app, mapping custom data fields that auto-trigger external webhooks to a carrier system, or building visual automation flows for new Autonomous Mobile Robots (AMRs).
The reality: LCNC abstracts complex coding frameworks into visual components. It allows warehouse operators to extend what the system can do without altering the core codebase.
Rule-based configuration is like tuning the performance settings on a vehicle; you can adjust the suspension, gear shift timing, and dashboard displays. Low-code is like having modular chassis blocks; you can attach a trailer, add a new cargo bed, or reconfigure the body style entirely as your cargo changes.
Dimension
Rule-Based Configuration
Low-Code / No-Code (LCNC)
Primary Focus
Adjusting parameters within existing logic
Creating new application features and workflows
User Capability
Toggling pre-built operational switches
Building custom UI screens, data models, and triggers
Architectural Scope
Limited to vendor-defined scenarios
Extensible beyond original vendor design
Upgrade Impact
Zero impact on software upgrades
Extensions sit safely in an isolated abstraction layer
Why it Matters
The WMS market is on its way to eclipsing $10 billion by 2030, driven largely by rapid cloud migration and the growth of automated fulfillment centers. Within that growth, the underlying architecture of warehouse software is fundamentally changing. As major Tier 1 and Tier 2 WMS vendors push customers from legacy on-premises installations to cloud-native SaaS models, one of the biggest obstacles has been legacy customizations that do not transfer cleanly to cloud environments. By leveraging low-code/no-code (LCNC) abstraction layers, such as Manhattan’s Active Architecture and Blue Yonder’s Luminate platform extensions, custom business logic can reside above the core application layer. This allows vendors to deliver continuous cloud updates without disrupting customer-specific workflows. LCNC platforms also democratize application development by empowering business technologists, operations managers, industrial engineers, and systems analysts to build, test, and deploy workflow changes directly. As LCNC adoption expands, organizations can reduce their reliance on traditional development resources while enabling a broader range of operational experts to enhance and maintain platform functionality.
Today, modern warehouses are rarely operated within a single software ecosystem. A typical facility may run a core WMS alongside autonomous mobile robots (AMRs), automated storage and retrieval systems (AS/RS), and IoT sensor networks. LCNC tools serve as the connective tissue between these technologies, providing visual integration environments that enable operators to orchestrate workflows across disparate systems without extensive middleware development. As a result, the era of choosing between rigid, standardized WMS packages and highly customized, difficult-to-maintain deployments is beginning to fade.
While rule-based configuration remains a foundational requirement for day-to-day warehouse operations, true competitive advantage increasingly lies in platform extensibility. As supply chains become more dynamic, the vendors that win the next decade of market share will not simply be those with the strongest out-of-the-box functionality. Instead, they will be the vendors that empower warehouse operators to rapidly configure, extend, and adapt their solutions to evolving business requirements without sacrificing the benefits of a modern cloud platform.
The major enterprise and mid-tier WMS Suppliers offering low-code/ no code platforms:
Vendor
Platform / Tool
Type of Low-Code Capability
Datex
Datex Studio / App Studio
Core WMS built directly on a native LCAP
Manhattan Associates
Manhattan Active Architecture
Microservice extensions & UI modifications
Blue Yonder
Luminate Platform
Workflow automation & API/data extensions
Softeon
Composable Engine
Modular workflow orchestration & WES rules
SAP
SAP Build / BTP
Drag-and-drop apps connected to SAP EWM
Locus Robotics
LocusONE
Visual endpoint mapping & robotics flows
This blog highlights select insights from ARC Advisory Group’s latest Warehouse Management Systems Market Map. The full research report is now available for purchase. To learn more about accessing the complete data set and market map, please contact Chanf@arcweb.com.
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