Global supply chains are becoming increasingly digital, AI is accelerating how work gets done, and customers are no longer looking for standalone software to solve individual problems. They increasingly expect connected platforms that bring together data, workflows, and decision-making across the entire freight lifecycle.
That shift requires a different kind of technology partner.
Over the past several months, we have been evolving our operation as a company. We have simplified decision-making, strengthened accountability, aligned teams around shared priorities, and focused our investments behind a common vision. Internally, we call this ONE Freightos.
Today, our external identity is evolving to reflect that same reality.
Bringing our products together under a single Freightos brand is not simply a branding exercise. It is the natural next step in building one company, and delivering an interconnected digital ecosystem where data and workflows operate seamlessly. .
An Evolution of Scale: Matching the Industry’s Shifting Needs
Over the past decade, Freightos has built one of the world’s largest digital freight networks, connecting carriers, freight forwarders, importers, exporters, and logistics providers across global trade.
Along the way, we expanded our capabilities through innovation, strategic acquisitions, and the development of specialized products serving different parts of the freight ecosystem.
Those products have been successful because they solve meaningful customer problems.
But as the industry evolves, customers increasingly expect something bigger than individual solutions.
They want a trusted technology partner that helps them make better decisions, connect more easily with trading partners, automate more workflows, and operate more efficiently across the entire logistics journey.
That is exactly where Freightos is headed.
Our ambition is not simply to offer great logistics software. Our ambition is to build the connected platform where procurement, pricing, booking, payments, data, and decision intelligence work together to help customers move freight more efficiently.
Brand unification is an important milestone on that journey.
A Simpler Experience for Customers
As our capabilities have grown, so has the number of brands representing different parts of our business.
Each of these brands has built deep trust within its respective segment. However, as these capabilities become more interconnected, bringing our portfolio together under the Freightos name makes it easier for our partners to unlock the full value of our network. This creates a simpler and more consistent experience making it easier for customers to understand who we are, what we offer, and how our solutions work together as a platform.
To support that vision, our products will now clearly reflect the customers they serve:
Freightos for Forwarders – our digital platform for freight forwarders, bringing together Rate & Quote, Booking, Sales Portal, Payments, and other workflow solutions under a single experience.
Freightos for Airlines – our technology platform enabling airlines with digital distribution, interlining, eBooking, and payment capabilities.
7LFreight by Freightos – our North American domestic freight procurement platform. Given its strong market recognition, it will initially retain its identity while becoming more deeply connected to the Freightos platform before full integration.
Freightos Enterprise – our enterprise procurement, tender management, and market intelligence platform for multinational importers and exporters.
Freightos Marketplace – our marketplace connecting importers and exporters with freight forwarders through instant pricing, booking, and shipment management.
Our public digital presence is now centered around freightos.com, providing a single destination to discover our platform and solutions.
For existing customers, nothing changes operationally. Accounts, logins, integrations, contracts, and workflows remain exactly as they are today.
Built Around the Success of Forwarders
Throughout this evolution, one principle remains unchanged.
Freightos succeeds when our customers succeed.
That is especially true for the freight forwarding community, which remains at the center of our strategy.
Everything we build is designed to help forwarders work more efficiently, connect with more carriers, automate more of their operations, and deliver better experiences to their own customers.
By bringing our capabilities together, we can deliver greater value than any individual product could on its own.
More Than a New Brand
This announcement is about much more than a new name or a new website.
It reflects the company Freightos has become—and the company we are continuing to build.
ONE Freightos is our operating model. It is how we execute, how we innovate, and how we create value for customers.
By bringing our products, teams, and customer experience together under one identity, we can focus our investments, accelerate innovation, simplify engagement, and deliver an increasingly connected experience across global freight.
Our vision remains clear.
To build the platform that connects the global freight ecosystem through better data, smarter workflows, and more intelligent decision-making.
This brand evolution is another important milestone on that journey.
And we’re just getting started.
The post Unifying the Freightos Identity – ONE Freightos: Building One Company appeared first on Freightos.